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Value Of Monthly SEO For Your Business

If you want to improve the number of sales you make daily, you need to do search engine optimization. These strategies can be implemented by individuals who own their websites or administered by a professional like Salterra. The amount of time it takes to do this will depend on the results you want to achieve. It also depends on how much of a learning curve you must go through to become proficient. The value of monthly SEO for businesses can be determined based on how many pages you can rank, the click-through rate from those listings, and the return on investment you can obtain. Let’s look at each of these factors so that you can form a game plan for obtaining a much higher ROI by doing SEO every month.

How To Rank Your Websites

You will be able to rank your websites using on-page and off-page strategies. When you optimize your website by adding images and videos and interlinking your pages, you are doing on-page optimization. You can also put outbound links and hyperlinks directing people to websites already ranking for the keywords you are targeting. It is important to have the vast majority of your content represented by unique articles not found anywhere else. Finally, off-page optimization, or backlink building, is important for obtaining those highest positions.

How Do You Measure The Monthly Value Of Your SEO Efforts?

You can measure the monthly value of your search engine optimization strategies by considering how much time it takes and how much return on investment you can receive. For example, if you have 10-page ranking, half of which can get 50 additional visitors a month, you could measure your ROI by how many sales this would lead to. Each page could also be individually ranked, and by doing this, you can refocus your search engine optimization on specific types of keyword phrases. It’s a great way to know that you are going in the right direction with your digital marketing by simply looking at how SEO is improving your monthly revenue for your business.

What You Need To Know About Local SEO

While many businesses know the importance of search engine optimization, they aren’t nearly as familiar with the ins and outs of local SEO services. Localized SEO has the same overriding concepts as ranking for a term nationally or regionally. Still, there are really important differences in how you can rank locally versus on a broader and more general scale. While the goal might be the same in both cases, there are very different focuses and strategies for how to get there.

Who Is Local SEO For?

Localized SEO is mostly for small businesses serving a specific location or area. Local plumbers, contractors, and a small town attorney are all examples of some of the many businesses that would want to rank for local area searches but wouldn’t have any use for people finding their website several states away or in another country.

However, local businesses often can always use more customers, and having a website that ranks near the top of all their most important keywords will make a huge difference in the number of customers and the amount of business done.

What Are The Most Important Factors For Ranking Locally?

When it comes to ranking for local SEO, one of the first things that needs to be taken care of is our listings. Google, Yahoo, and Bing not only have map listings for businesses but also separate business listings. Any local business can claim these and have them show up on the maps that so often show up at the top of local service searches.

In addition, these listings often count as basic backlinks, which also help SEO on the local level. Some things in SEO remain consistent!

In addition to these listings, a lot of work must be done on the website. Any local business website must have its contact information in easy-to-spot places and a clear contact page. All title tags, meta tags, and alt tags need to be properly optimized, but as long as this is done with clear coding and a good design, that’s the first step to getting attention.

Finally, some off-page link building or getting a strong social media footprint to gather backlinks from social sources. Link building can be a little bit trickier with local sites but when done correctly it is powerfully effective.

Regarding local Search Engine Optimization, it’s possible to rank highly in most places with just a little help and the right knowledge. Unless a business is located in a big city with a lot of competition, it’s usually easier to rank a local site since so few businesses understand SEO. Still, if you’re located in a competitive city, that’s all the more reason to find some reliable and experienced SEO help! Local SEO doesn’t need to remain a mystery. Follow the information in this article, and you will be on your way.

Frequently Asked Questions About SEO

What is SEO?

SEO stands for “search engine optimization” and focuses on growing visibility from the free, organic (non-paid) search results on search engines such as Google or Bing. SEO uses technical and creative elements that will increase awareness, improve rankings, and drive traffic from search engines. There are so many facets of SEO to learn about, from the keywords on your page to the way other sites link to you. SEO is a sustainable, long-term strategy that will make your site search engine friendly and better for visitors too.

Here at Salterra SEO, we want to make SEO understandable for everyone! If you are committed to improving your rankings and are new to SEO, we recommend reading this guide front-to-back, but feel free to read ahead if you’re an SEO guru.

What is Local SEO?

Local SEO is the process of optimizing your website so that it can be found in an organic search query, as long as the intent of the user is to find local information that matches the content on your website.
These searches will typically include a geographical indicator such as a city or zip code along with the business or product they’re looking for. An example of this search query is “hotels near Saratoga Springs Race Tack”, the search engine would then display websites with content that matches this query.
A consumer can do a search query without a geo-qualifier if they have the location function enabled on their device. This search query would look similar to “car repair shop near me”. Including “near me” helps the search engine determine that you are looking for something that is local to you, as opposed to something irrelevant.

SEO is the gift that keeps on giving. Organic listings are basically free. The majority of traffic comes from major search engines like Google and Bing. With just a bit of effort on your end you will see an increase in awareness and a definite increase in traffic. It’s time to take your site to the next level and get the thousands of visitors you deserve.

Higher visibility means credibility. Plain and simple, Google is the most authoritative search engine and ranking in the top search results will create brand credibility. Search engines are unique from social media-driven traffic because they provide targeted traffic, meaning people are seeking what you offer. If search engines don’t “see” your site that means you are missing out on potential viewers/customers.

SEO is gaining ground. Your competitors are realizing the benefits of SEO and are already taking advantage of them. Even though you might be offering better content or services, your competitors that use SEO are higher up in the ranks. Let us help you get noticed!

Access to data. Access to that keyword data and seeing what your visitors are searching for means you can discover new ways to expand. Use this to your advantage because this data has the potential to bring you thousands of visitors or sales.

Permanent Results. Remember, SEO is sustainable and its effects are permanent. With regular site maintenance and keeping your visitors engaged with great content and strong site structure, you should be well on your way to that top spot!

Why do search engines not understand my site without SEO?

Simply put, if the major search engines can’t easily crawl your website then you are unlikely to rank. Your site needs to be easy for search engine bots to understand and the key ingredient to search engines efficiently crawling your site is good site architecture. For a more in-depth explanation of this, read our article about On-Page SEO. Good website structure means that all of your most important pages are viewable within a couple of clicks from the homepage. This makes your content easily accessible to not only search engines but visitors too.

Can I do my own SEO?

Of course! With guides like ours and a strong desire to learn about SEO, you are soon to become an SEO guru! We provide a Basic SEO Report Card so that you can begin to climb the ranks yourself. Each section of our SEO guide will provide you with the most efficient ways to harness the full power of Search Engine Optimization! Of course, we would love to partner with you on your SEO project. Salterra can advise or take on the whole project, leaving you to run your business.

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Why Trust Salterra Digital Services

Salterra Digital Services  is a leading digital marketing agency specializing in a full suite of services designed to elevate your brand and grow your business. With a laser focus on delivering exceptional results, Salterra has cultivated a reputation for excellence in the field.

Meet the Founders: Terry and Elisabeth Samuels

Terry and Elisabeth Samuels, the founders of Salterra, have over two decades of combined experience in the digital marketing landscape. Their passion for helping businesses succeed fuels the constant innovation and top-notch service that Salterra is known for.

Terry Samuels leads Salterra’s Digital Marketing Division with sons Skyler and Brandon Samuels and a carefully curated staff of SEO Specialists. Elisabeth Samuels leads the Salterra Design and Development Division with her daughter Moraelin Bundy and her staff of project managers, designers, and full-stack developers.

Salterra’s Core Services:

  • Search Engine Optimization: Mastering the art of search engine visibility to put your brand in the spotlight.
  • PPC Advertising: Strategically leveraging paid advertising for optimal reach and ROI.
  • Email Marketing: Crafting compelling email campaigns that foster engagement and drive conversions.
  • Brand Building: Cultivating your brand’s voice, look, and feel for a cohesive and memorable presence.
  • Content Strategy: Creating and distributing relevant content to attract a clearly defined audience.
  • Social Media Branding: Engaging your community through tailored social media strategies.
  • Web Design & Development: Crafting a strong UX/UI website that converts visitors into customers.
  • Reputation Management: Safeguarding your brand’s reputation through active monitoring and positive engagement.
  • SEO University: Teaching Agencies, Free Lancers, and Small Businesses Foundational Search Engine Optimization
  • SEO Spring Training Conference: Salterra is the host of an annual training conference and multiple masterminds around the world.

Location:

Worldwide Reach from Tempe, AZ: Though based in the vibrant city of Tempe, Arizona, Salterra serves a global clientele, extending its world-class services to businesses worldwide.

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