The Importance of Mobile Responsive Websites

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Mobile Responsive Websites

Having a website that is mobile-friendly is no longer an option, it’s a must to compete in today’s online business world. A mobile-friendly, or mobile responsive site is one that automatically adjusts to fit the screen it’s being viewed on. Whether viewed on desktop or mobile, the site will deliver an excellent experience to the user that’s easy to navigate.
Traditionally, there have been four general screen sizes that responsive design needs to cater for: desktop, the smaller desktop (laptop), the tablet, and the mobile phone. As you’re looking at a website on your phone, it should look a little bit different than it would if you were looking at it on your desktop; however, it should be just as easy to use.
There are many reasons behind this, and several reasons why mobile responsive websites are very important. These include:

It Improves Usability and Accessibility for Mobile Users

A responsive design will improve the usability of the site. As more and more people consume information on their smartphones, your website or business needs to be able to adapt to the changing hardware, resolutions and screensizes.
Making a website design responsive doesn’t necessarily mean you’ll fit the entire application on the user’s screen. In actuality, it means reducing the amount of information that’s displayed to promote only the most essential points, and making adjustments to the design of the layout, so it improves the user’s experience. If you’re designing a website for a mobile device, you shouldn’t try to squeeze all of the information into the limited space on the screen.
When reducing content, you should reduce the less essential parts of information to highlight only extremely important content. You can also reduce the number of processor-heavy components, which are elements that need to be updated continuously or re-calculated. To make it easier for the user to consume all of the essential information, you can fill the gaps of deleted content by increasing the font size, and increasing the dimensions of thumbnails while changing their placements, to make the info accessible even on a small screen.

It Optimizes the Layout of the Content

If a reader is using their phone, rather than having to zoom out to see an entire website, which gives them a block of information, they can get a much better experience from responsive sites. Their eyes will go right to the specific information or words you want your site to boast about. If you move some things around, make them bigger, and not have as many columns, your reader will be able to quickly and easily locate the information for which they are searching.
For example, if you own a restaurant and a potential customer is browsing your site from a mobile phone, chances are they don’t care how pretty or well-designed your website is; they just want to see a menu, maybe a couple of pictures of the venue, and what your hours are open. Ensuring that this content is the pinpoint of mobile sites optimizes your content while bettering the user experience. On the other hand, a potential customer who’s browsing from a desktop computer will be taking their time and not looking for a place to eat with such urgency. They are more likely to be interested in more detailed information such as what types of foods you offer and what the atmosphere is like.
There are benefits to having different content presented in different ways. Mobile responsive sites will take care of all of this automatically, and you won’t have to worry about maintaining several different versions of your site.

Mobile Responsive Websites are the Future of the Internet

Responsive design is all about delivering your audience the content they want, automatically and efficiently, whether they’re viewing it from at home or on the fly as they look at their smartphone. The design is revolutionary for online publishers because it eliminates the need for multiple versions of a website, or expensive application development. You can have multiple versions of only one website. This creates perfect simplicity and utility for both the publisher and the user.

Conclusion

Overall, whether you’re the developer, designer, or publisher of a website, you should care about your site being mobile responsive. Making your website, mobile responsive will provide better user experience and encourage visitors to engage with your website, giving you the opportunity to turn them into loyal customers. Don’t get left behind, make sure that your website responds well across all different types of mobile devices! Contact Salterra Web Design today for a free quote!

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