Mobile Responsive Websites

Having a website that is mobile-friendly is no longer an option, it’s a must to compete in today’s online business world. A mobile-friendly, or mobile-responsive site is one that automatically adjusts to fit the screen it’s being viewed on. Whether viewed on desktop or mobile, the site will deliver an excellent experience to the user that’s easy to navigate.

Traditionally, there have been four general screen sizes that responsive design needs to cater to desktop, the smaller desktop (laptop), the tablet, and the mobile phone. As you’re looking at a website on your phone, it should look a little bit different than it would if you were looking at it on your desktop; however, it should be just as easy to use.

There are many reasons behind this, and several reasons why mobile-responsive websites are very important. These include:

It Improves Usability and Accessibility for Mobile Users

A responsive design will improve the usability of the site. As more and more people consume information on their smartphones, your website or business needs to be able to adapt to the changing hardware, resolutions, and screen sizes.

Making a website design responsive doesn’t necessarily mean you’ll fit the entire application on the user’s screen. In actuality, it means reducing the amount of information that’s displayed to promote only the most essential points, and making adjustments to the design of the layout, so it improves the user’s experience. If you’re designing a website for a mobile device, you shouldn’t try to squeeze all of the information into the limited space on the screen.

When reducing content, you should reduce the less essential parts of information to highlight only extremely important content. You can also reduce the number of processor-heavy components, which are elements that need to be updated continuously or re-calculated. To make it easier for the user to consume all of the essential information, you can fill the gaps of deleted content by increasing the font size, and increasing the dimensions of thumbnails while changing their placements, to make the info accessible even on a small screen.

It Optimizes the Layout of the Content

If a reader is using their phone, rather than having to zoom out to see an entire website, which gives them a block of information, they can get a much better experience from responsive sites. Their eyes will go right to the specific information or words you want your site to boast about. If you move some things around, make them bigger, and not have as many columns, your reader will be able to quickly and easily locate the information for which they are searching.

For example, if you own a restaurant and a potential customer is browsing your site from a mobile phone, chances are they don’t care how pretty or well-designed your website is; they just want to see a menu, maybe a couple of pictures of the venue, and what your hours are open. Ensuring that this content is the pinpoint of mobile sites optimizes your content while bettering the user experience. On the other hand, a potential customer who’s browsing from a desktop computer will be taking their time and not looking for a place to eat with such urgency. They are more likely to be interested in more detailed information such as what types of foods you offer and what the atmosphere is like.

There are benefits to having different content presented in different ways. Mobile responsive sites will take care of all of this automatically, and you won’t have to worry about maintaining several different versions of your site.

Mobile Responsive Websites are the Future of the Internet

Responsive design is all about delivering your audience the content they want, automatically and efficiently, whether they’re viewing it from at home or on the fly as they look at their smartphone. The design is revolutionary for online publishers because it eliminates the need for multiple versions of a website, or expensive application development. You can have multiple versions of only one website. This creates perfect simplicity and utility for both the publisher and the user.

6 Tips to Have the Best Scottsdale Web Design

Salterra is in scottsdale

The get the best Scottsdale web design you have to do your research and find a company like Salterra that can take care of all your needs. Sometimes, you just have to be practical and wise about it, regardless if you fully understand how web designing really works.

Follow these tips and you will know what that exactly means.

1. Help with conceptualization and copywriting.

The rule of thumb when hiring a web designer is to do as many jobs as you can. Web designers charge more when they think more because the conceptualization process usually takes longer than the execution of ideas. Do not go calling potential web designers and telling them to make you a web design that looks good and is cost-efficient.

What you should do is leave them as many details as you can – from the color scheme to the copies. You should have already visualized what your website will look like so the only tasks that the web designer has to do are to listen to your ideas, write down notes, share opinions and proceed to the execution of plans.

2. Check out the websites of your competitors.

Shopping for details does not only allow you to see what looks good and what looks bad in a web design. It also lets you see ideas that may be worth copying or improving.

What color, shade, layout, and font style are commonly used across your industry? How many sections are typically shown on the homepage, and what are they? How many columns are used for the content? How is the navigation designed? What are the media used? How is the business’ call-to-action used on every page?

Using a Scottsdale web design company for your business should be well-researched and not just planned according to preferences.

3. Determine how you are planning to make money from your website.

The fastest way to achieve your projected revenue is to optimize your web design according to your sales funnels and income generation plans.

For instance, you may have to optimize your website for media content if your main source of income is through affiliate programs. On the other hand, websites that sell information or product are recommended to have as few sections as possible to simplify navigation.

4. Keep your demographics in mind.

Some web designs appeal better to younger visitors while some work better with older visitors. Younger visitors may also prefer a more interactive website when compared to older visitors who prefer something simpler. You need to know which design appeals to your target market if you really want to attract sales.

5. Connect to social media.

A lot of people scour different websites not because they are interested in making business with you, but because they want to have something to share with their friends and followers. Everyone wants to be the first to know something, after all.

Hence, you need to optimize your web design for social media. This will let you earn leads, market your brand, and close deals.

6. Remember trust and credibility.

Trust symbols are essential when designing your website, the same as how clothing brands put their logos on places where you can easily see them. These symbols include certifications, accreditations, affiliations, and testimonials from certified clients.


Overall, whether you’re the developer, designer, or publisher of a website, you should care about your site is mobile responsive. Making your website, mobile responsive will provide a better user experience and encourage visitors to engage with your website, giving you the opportunity to turn them into loyal customers. Don’t get left behind, make sure that your website responds well across all different types of mobile devices! Contact Salterra Web Design today for a free quote!

About Salterra Digital Services

Salterra was started in 2011 by Terry and Elisabeth Samuels; nothing fancy and nothing pretentious. Quality work at a fair price. Starting with a web design focus, they both quickly learned that while having an amazing website to highlight your business is a great start, marketing is intrinsically foundational for our clients. When several clients were not seeing results through the search efforts of other companies, Terry took it to the next level. While digging into SEO and marketing, he found something he was very passionate about. His inner geek pushed him to focus solely on the data and analytics side of the business while Elisabeth built on her creative and visual strength and expanded the design side. In the industry, it is not always common to have both designers and digital marketing so closely connected, but to them it made perfect sense. Salterra’s World Headquarters is in Tempe Arizona

Terry and Elisabeth are the Hosts of Roundtable SEO Mastermind Series and SEO Spring Training Conference.