The Best On-Page SEO Optimization Tips
If you’re trying to improve your SEO, you should give these on-page optimization tips a try. These suggestions should be a big help to you.
Always Use URLs That Are SEO Friendly
Your URLs should be short and contain keywords. Studies have found that shorter URLs get better Google rankings than long URLs.
Use Engaging Images
You should include visually appealing images in all of your content. Images can dramatically reduce your bounce rate, which can increase your search rankings. Images can also be an excellent way to draw people to your site. If you add keywords to your images’ ALT tags, people can find your site through image searches.
Always Place Your Keyword Within The First 100 Words
When you’re writing a piece of content, you need to make sure your keyword appears within the first 100 words of your post. This will make it easier for search engines to identify your keyword.
Switch To A Responsive Design
Many people use mobile devices to access the Internet, so sites need to have responsive designs. Some search engines, like Google, penalize sites that are not mobile-friendly. Make sure that your site will load perfectly on any device.
Link To Your Content
It would be best to include at least two internal links in every piece of content you write. Internal links can keep people on your site for longer. They can also make it easier for search engines to crawl your site.
Add Share Buttons To Your Site
Does your site have share buttons? If not, you should add them. The easier it is for people to share your content, the more likely they are to do so.
Follow these on-page optimization tips, and you should see a big SEO boost!
Researching Competitors And Keywords
Search engine optimization, or SEO, can make all the difference for a business online. No matter how amazing your website is, it is useless if your potential customers never see it. Honing in on the keywords that your clients are using to search for you is the way to ensure your most effective visibility.
You must think like your customers. For example, if you run a carpet cleaning company in Austin, Texas, your customers will likely search for terms such as “carpet cleaning Austin.” Tailoring your website to match the keywords that your potential customers search for comprehensively is the key to getting seen by the right people. Some keywords are more sought-after than others. It may be difficult to rank for some terms. Searching the general term “carpet cleaning” will be much more difficult, as you will be trying to compete with every other carpet cleaner that has a website online, as well as all of the websites offering tips and advice on cleaning your carpets. The simple addition of “Austin” will target exactly who you are looking for – people in need of carpet cleaning in the city of Austin.
Next, take a look at your competition. How does their website compare to yours? A website that is attractive, easy to read and navigate, interactive, and loads quickly will be more likely to capture a customer’s business than one that is plain, overly simplistic, or looks like it hasn’t been updated since the 1990s.
Simple changes to your online business approach can make a world of difference in the volume of traffic your website experiences. More traffic equates to more sales, so it is crucial that this element of your business is not neglected. Call Infinity today, discuss your virtual mirror, and allow us to help you become the fairest in the land!
Why Trust Salterra Digital Services
Salterra Digital Services is a leading digital marketing agency specializing in a full suite of services designed to elevate your brand and grow your business. With a laser focus on delivering exceptional results, Salterra has cultivated a reputation for excellence in the field.
Meet the Founders: Terry and Elisabeth Samuels
Terry and Elisabeth Samuels, the founders of Salterra, have over two decades of combined experience in the digital marketing landscape. Their passion for helping businesses succeed fuels the constant innovation and top-notch service that Salterra is known for.
Terry Samuels leads Salterra’s Digital Marketing Division with sons Skyler and Brandon Samuels and a carefully curated staff of SEO Specialists. Elisabeth Samuels leads the Salterra Design and Development Division with her daughter Moraelin Bundy and her staff of project managers, designers, and full-stack developers.
Salterra’s Core Services:
- Search Engine Optimization: Mastering the art of search engine visibility to put your brand in the spotlight.
- PPC Advertising: Strategically leveraging paid advertising for optimal reach and ROI.
- Email Marketing: Crafting compelling email campaigns that foster engagement and drive conversions.
- Brand Building: Cultivating your brand’s voice, look, and feel for a cohesive and memorable presence.
- Content Strategy: Creating and distributing relevant content to attract a clearly defined audience.
- Social Media Branding: Engaging your community through tailored social media strategies.
- Web Design & Development: Crafting a strong UX/UI website that converts visitors into customers.
- Reputation Management: Safeguarding your brand’s reputation through active monitoring and positive engagement.
- SEO University: Teaching Agencies, Free Lancers, and Small Businesses Foundational Search Engine Optimization
- SEO Spring Training Conference: Salterra is the host of an annual training conference and multiple masterminds around the world.
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Worldwide Reach from Tempe, AZ: Though based in the vibrant city of Tempe, Arizona, Salterra serves a global clientele, extending its world-class services to businesses worldwide.
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