On-page-seo-services

The Best On-Page SEO Optimization Tips

If you’re trying to improve your SEO, you should give these on-page optimization tips a try. These suggestions should be a big help to you.

Always Use URLs That Are SEO Friendly

Your URLs should be short and contain keywords. Studies have found that shorter URLs get better Google rankings than long URLs.

Use Engaging Images

You should include visually appealing images in all of your content. Images can dramatically reduce your bounce rate, which can increase your search rankings. Images can also be an excellent way to draw people to your site. If you add keywords to your images’ ALT tags, people can find your site through image searches.

Always Place Your Keyword Within The First 100 Words

When you’re writing a piece of content, you need to make sure your keyword appears within the first 100 words of your post. This will make it easier for search engines to identify your keyword.

Switch To A Responsive Design

Many people use mobile devices to access the Internet, so sites need to have responsive designs. Some search engines, like Google, penalize sites that are not mobile-friendly. Make sure that your site will load perfectly on any device.

Link To Your Content

It would be best to include at least two internal links in every piece of content you write. Internal links can keep people on your site for longer. They can also make it easier for search engines to crawl your site.

Add Share Buttons To Your Site

Does your site have share buttons? If not, you should add them. The easier it is for people to share your content, the more likely they are to do so.

Follow these on-page optimization tips, and you should see a big SEO boost!

Researching Competitors And Keywords

Search engine optimization, or SEO, can make all the difference for a business online. No matter how amazing your website is, it is useless if your potential customers never see it. Honing in on the keywords that your clients are using to search for you is the way to ensure your most effective visibility.

You must think like your customers. For example, if you run a carpet cleaning company in Austin, Texas, your customers will likely search for terms such as “carpet cleaning Austin.” Tailoring your website to match the keywords that your potential customers search for comprehensively is the key to getting seen by the right people. Some keywords are more sought-after than others. It may be difficult to rank for some terms. Searching the general term “carpet cleaning” will be much more difficult, as you will be trying to compete with every other carpet cleaner that has a website online, as well as all of the websites offering tips and advice on cleaning your carpets. The simple addition of “Austin” will target exactly who you are looking for – people in need of carpet cleaning in the city of Austin.

Next, take a look at your competition. How does their website compare to yours? A website that is attractive, easy to read and navigate, interactive, and loads quickly will be more likely to capture a customer’s business than one that is plain, overly simplistic, or looks like it hasn’t been updated since the 1990s.

Simple changes to your online business approach can make a world of difference in the volume of traffic your website experiences. More traffic equates to more sales, so it is crucial that this element of your business is not neglected. Call Infinity today, discuss your virtual mirror, and allow us to help you become the fairest in the land!

Request A FREE Instant Website Audit

Request A Quote For An Eye-Catching Website

Schedule A Call with Terry & Elisabeth

Frequently Asked Questions About SEO

What is SEO?

SEO stands for “search engine optimization” and focuses on growing visibility from the free, organic (non-paid) search results on search engines such as Google or Bing. SEO uses technical and creative elements that will increase awareness, improve rankings, and drive traffic from search engines. There are so many facets of SEO to learn about, from the keywords on your page to the way other sites link to you. SEO is a sustainable, long-term strategy that will make your site search engine friendly and better for visitors too.

Here at Salterra SEO, we want to make SEO understandable for everyone! If you are committed to improving your rankings and are new to SEO, we recommend reading this guide front-to-back, but feel free to read ahead if you’re an SEO guru.

What is Local SEO?

Local SEO is the process of optimizing your website so that it can be found in an organic search query, as long as the intent of the user is to find local information that matches the content on your website.
These searches will typically include a geographical indicator such as a city or zip code along with the business or product they’re looking for. An example of this search query is “hotels near Saratoga Springs Race Tack”, the search engine would then display websites with content that matches this query.
A consumer can do a search query without a geo-qualifier if they have the location function enabled on their device. This search query would look similar to “car repair shop near me”. Including “near me” helps the search engine determine that you are looking for something that is local to you, as opposed to something irrelevant.

SEO is the gift that keeps on giving. Organic listings are basically free. The majority of traffic comes from major search engines like Google and Bing. With just a bit of effort on your end you will see an increase in awareness and a definite increase in traffic. It’s time to take your site to the next level and get the thousands of visitors you deserve.

Higher visibility means credibility. Plain and simple, Google is the most authoritative search engine and ranking in the top search results will create brand credibility. Search engines are unique from social media-driven traffic because they provide targeted traffic, meaning people are seeking what you offer. If search engines don’t “see” your site that means you are missing out on potential viewers/customers.

SEO is gaining ground. Your competitors are realizing the benefits of SEO and are already taking advantage of them. Even though you might be offering better content or services, your competitors that use SEO are higher up in the ranks. Let us help you get noticed!

Access to data. Access to that keyword data and seeing what your visitors are searching for means you can discover new ways to expand. Use this to your advantage because this data has the potential to bring you thousands of visitors or sales.

Permanent Results. Remember, SEO is sustainable and its effects are permanent. With regular site maintenance and keeping your visitors engaged with great content and strong site structure, you should be well on your way to that top spot!

Why do search engines not understand my site without SEO?

Simply put, if the major search engines can’t easily crawl your website then you are unlikely to rank. Your site needs to be easy for search engine bots to understand and the key ingredient to search engines efficiently crawling your site is good site architecture. For a more in-depth explanation of this, read our article about On-Page SEO. Good website structure means that all of your most important pages are viewable within a couple of clicks from the homepage. This makes your content easily accessible to not only search engines but visitors too.

Can I do my own SEO?

Of course! With guides like ours and a strong desire to learn about SEO, you are soon to become an SEO guru! We provide a Basic SEO Report Card so that you can begin to climb the ranks yourself. Each section of our SEO guide will provide you with the most efficient ways to harness the full power of Search Engine Optimization! Of course, we would love to partner with you on your SEO project. Salterra can advise or take on the whole project, leaving you to run your business.

Request A FREE Instant Website Audit

Request A Quote For An Eye-Catching Website

Schedule A Call with Terry & Elisabeth

Why Trust Salterra Digital Services

Salterra Digital Services  is a leading digital marketing agency specializing in a full suite of services designed to elevate your brand and grow your business. With a laser focus on delivering exceptional results, Salterra has cultivated a reputation for excellence in the field.

Meet the Founders: Terry and Elisabeth Samuels

Terry and Elisabeth Samuels, the founders of Salterra, have over two decades of combined experience in the digital marketing landscape. Their passion for helping businesses succeed fuels the constant innovation and top-notch service that Salterra is known for.

Terry Samuels leads Salterra’s Digital Marketing Division with sons Skyler and Brandon Samuels and a carefully curated staff of SEO Specialists. Elisabeth Samuels leads the Salterra Design and Development Division with her daughter Moraelin Bundy and her staff of project managers, designers, and full-stack developers.

Salterra’s Core Services:

  • Search Engine Optimization: Mastering the art of search engine visibility to put your brand in the spotlight.
  • PPC Advertising: Strategically leveraging paid advertising for optimal reach and ROI.
  • Email Marketing: Crafting compelling email campaigns that foster engagement and drive conversions.
  • Brand Building: Cultivating your brand’s voice, look, and feel for a cohesive and memorable presence.
  • Content Strategy: Creating and distributing relevant content to attract a clearly defined audience.
  • Social Media Branding: Engaging your community through tailored social media strategies.
  • Web Design & Development: Crafting a strong UX/UI website that converts visitors into customers.
  • Reputation Management: Safeguarding your brand’s reputation through active monitoring and positive engagement.
  • SEO University: Teaching Agencies, Free Lancers, and Small Businesses Foundational Search Engine Optimization
  • SEO Spring Training Conference: Salterra is the host of an annual training conference and multiple masterminds around the world.

Location:

Worldwide Reach from Tempe, AZ: Though based in the vibrant city of Tempe, Arizona, Salterra serves a global clientele, extending its world-class services to businesses worldwide.

Connect With Us:

Phone: 602-641-9797
Email: [email protected]
Socials: Facebook | Twitter | LinkedIn | YouTube