The Best On-Page SEO Optimization Tips For 2022
If you’re trying to improve your SEO, you should give these on-page optimization tips a try. These suggestions should be a big help to you.
Always Use URLs That Are SEO Friendly
Your URLs should be short, and they should contain keywords. Studies have found that shorter URLs get better Google rankings than long URLs do.
Use Engaging Images
You should include visually-appealing images in all of your content. Images can dramatically reduce your bounce rate, which can increase your search rankings. Images can also be an excellent way to draw people to your site. If you add keywords to the ALT tags of your images, people will be able to find your site through image searches.
Always Place Your Keyword Within The First 100 Words
When you’re writing a piece of content, you need to make sure your keyword appears within the first 100 words of your post. This will make it easier for search engines to identify your keyword.
Switch To A Responsive Design
Mobile devices are what many people use to access the internet. That’s why it’s essential for sites to have a responsive design. Some search engines, like Google, penalize sites that are not mobile-friendly. Make sure that your site will load in perfectly on any device.
Link To Your Own Content
You should try to include at least two internal links in every piece of content that you write. Internal links can keep people on your site for longer. They can also make it easier for search engines to crawl your site.
Add Share Buttons To Your Site
Does your site have share buttons? If it doesn’t, you should add them. The easier it is for people to share your content, the more likely they are to share it.
Follow these on-page optimization tips, and you should see a big SEO boost!
Researching Competitors And Keywords
Search engine optimization, or SEO, can make all the difference for a business online. No matter how amazing your website is, it is of no value if your potential customers never see it. Honing in on the keywords that your clients are using to search for you is the way to ensure your most effective visibility.
You must think like your customers. For example, if you run a carpet cleaning company in Austin, Texas, your customers will likely search for terms such as “carpet cleaning Austin.” Tailoring your website to comprehensively match the keywords that your potential customers search for is the key to getting seen by the right people. Some keywords are more sought-after than others. It may be difficult to rank for some terms. Searching the general term “carpet cleaning” will be much more difficult, as you will be trying to compete with every other carpet cleaner that has a website online, as well as all of the websites offering tips and advice on cleaning your own carpets. The simple addition of “Austin” will target exactly who you are looking for – people in need of carpet cleaning in the city of Austin.
Next, take a look at your competition. How does their website compare to yours? A website that is attractive, easy to read & navigate, interactive, and loads quickly will be more likely to capture the business of a customer than one that is plain, overly simplistic, or looks like it hasn’t been updated since the 1990’s.
Simple changes to the approach of business online make a world of difference in the volume of traffic your website experiences. More traffic equates to more sales. It is crucial this element of your business is not neglected. Call Infinity today, discuss your virtual mirror and allow us to help you become the fairest in the land!
About Salterra Digital Services
Salterra was started in 2011 by Terry and Elisabeth Samuels; nothing fancy and nothing pretentious. Quality work at a fair price. Starting with a web design focus, they both quickly learned that while having an amazing website to highlight your business is a great start, marketing is intrinsically foundational for our clients. When several clients were not seeing results through the search efforts of other companies, Terry took it to the next level. While digging into SEO and marketing, he found something he was very passionate about. His inner geek pushed him to focus solely on the data and analytics side of the business while Elisabeth built on her creative and visual strength and expanded the design side. In the industry, it is not always common to have both designers and digital marketing so closely connected, but to them it made perfect sense. Salterra’s World Headquarters is in Tempe Arizona