5 On-Page SEO Strategies Everyone Should Use
Everyone is always looking for the golden goose of SEO tips, yet all of them are not successful. If you are worried about coming up with solid on-page SEO strategies, you are in luck.
Here are five pointers that will help you boost your site's rankings by Web Launch Local a Michigan SEO Company
1. Google Synonyms
One problem that many people have is finding relevant keywords. This is particularly difficult if your business is in a niche that is very popular. The idea is to head to Google, search for synonyms of relevant terms and integrate them into your website copy.
In case you are unsure of how to search for synonyms, you type the tilde symbol (~) then the term that you are seeking synonyms for.
2. Optimize Your Page Titles
Every page on your site should have its own unique title, and it should include the main keyword that describes the content on the page. For instance, if you create a post that describes how to build a doghouse, the title of the page should reflect this. When people are searching for specific terms, your page title can help you stand out from the crowd.
As a side note, make sure that you put the keywords early in the page title. You should also make it a point not to repeat the term within the title to get more views since search engines frown upon this.
3. Keyword Density
The keyword density of your page should be no more than 1.5% and this includes the use of LSI keywords. This is crucial since it will determine how easy it is for others to find you while doing a search. Using the words well means that you will have a great chance of climbing the rankings. With that said, make sure not to create pages with a very high keyword density since it will look like you are keyword stuffing, and that is black hat SEO at its worst.
4. Write Longer Blogs
Since most people believe that the world is all about instant gratification, they try to keep blog posts really short. The problem with this is that it does not solidify your position as an expert nor does it give you the opportunity to you more keywords. You should strive to make your posts at least 500-700 words at the very minimum. Keep in mind that droning on and on for thousands of words will bore people, so know when to set the cut off point.
5. Create Engaging Content
It doesn't matter what you do if the content on your page is not very compelling. You have to give people a reason to head to your page and stay there to enjoy the information that is being offered. Many on-page SEO techniques help people find your page, but this one will ensure they have a reason to come back.
SEO is not all about using random keywords and hoping for the best. Using solid on-page strategies can go a long way when it comes to your business getting the attention you feel it deserves.
Essential Link Building for SEO Tips
SEO is a complex and broad field that includes both on-site and off-site elements. The on-site things are the things that you would want to get fixed first - making sure that your site's HTML is valid and that your site is mobile friendly, but after you've fixed those most glaring potential problems the next step is the off-site work, of which link building is a huge part.
Search engines find your content primarily through external links, and they use those links to assess how popular your site is, and how respected it is. If your site is linked to by newspapers, popular bloggers, high profile organizations related to your niche, or academics then that probably means that you have something interesting to say. In contrast, if it is only linked to by a handful of web directories or some bloggers that are known to accept cash to link back to websites, then the search engines are likely to question the value of your content. They won't give much weight or priority to lower quality sites.
Link building for SEO involves finding websites that are high quality and that are related to your niche and getting them to link back to you. Reciprocal links, link 'triangles' and paid for links are a bad idea, and they will most likely get your site penalized for having what Google would call an un-natural looking link profile. The best chance you have of getting high quality links is to send out press releases, take advantage of quality guest blogging opportunities, share infographics, or get involved with community events that will get people linking to you.
All of this will help you to get links that are given freely and willingly, rather than ones that seem unnatural or forced. These links will most likely have different anchor texts, and may even link to different parts of your site, which will give you a better overall profile in the search engines.
As well as getting links coming in, it's important that you're mindful of how you link out as well. Don't accept links for pay, no matter how tempting the offer is. Don't accept links to sites that are unrelated to your website, and don't just automatically link back to anyone that links to you. That's where things can start to go wrong and you'll end up with a website that is (rightly or wrongly) thought of as being 'low quality' in the minds of the search engines.
If you did go on a link building spree and acquired links that are low quality, ask the webmasters to remove them. If they can't or won't do this, then you should look at telling Google that you want to disavow the links. You can do this in your webmaster tools control panel. If you haven't got a webmaster tools panel set up, you should get one immediately. Webmaster Tools is a free service offered by Google, and it will give you some valuable insights into the performance of your website.