SEO Strategies Everyone Should Use

5 On-Page SEO Strategies Everyone Should Use

Everyone is always looking for the golden goose of SEO tips, yet they are unsuccessful. If you are worried about coming up with solid on-page SEO strategies, you are in luck.

Here are five pointers that will help you boost your site’s rankings by Salterra Digital Services a Tempe SEO Company

1. Google Synonyms

Many people have trouble finding relevant keywords. This is particularly difficult if your business is in a very popular niche. The idea is to head to Google, search for synonyms of relevant terms, and integrate them into your website copy.

If you are unsure how to search for synonyms, type the tilde symbol (~) followed by the term you are seeking synonyms for.

2. Optimize Your Page Titles

Every page on your site should have a unique title and include the primary keyword that describes the content on the page. For instance, if you create a post explaining how to build a doghouse, the page’s title should reflect this. When people are searching for specific terms, your page title can help you stand out from the crowd.

As a side note, ensure you include keywords in the page title. You should also avoid repeating the term within the title to get more views since search engines frown upon this.

3. Keyword Density

The keyword density of your page should be no more than 1.5%, including LSI keywords. This is crucial since it will determine how easy it is for others to find you while searching. Using the words well means you will have a great chance of climbing the rankings. That said, make sure not to create pages with a very high keyword density since it will look like you are keyword stuffing, which is black hat SEO at its worst.

4. Write Longer Blogs

Since most people believe the world is about instant gratification, they try to keep blog posts short. The problem with this is that it does not solidify your position as an expert or allow you to use more keywords. It would be best to strive to make your posts at least 500-700 words at the very minimum. Remember that droning on and on for thousands of words will bore people, so know when to set the cut-off point.

5. Create Engaging Content

It doesn’t matter what you do if the content on your page is not very compelling. You have to give people a reason to head to your page and stay there to enjoy the information that is being offered. Many on-page SEO techniques help people find your page, but this one will ensure they have a reason to come back.

SEO is not all about using random keywords and hoping for the best. Solid content strategies can go a long way toward getting your business the attention it deserves.

Essential Link Building for SEO Tips

SEO is a complex and broad field that includes on-site and off-site elements. You would want to fix the on-site elements first—making sure that your site’s HTML is valid and that it is mobile-friendly. But after you’ve fixed those most glaring potential problems, the next step is the off-site work, of which link building is a huge part.

Search engines find your content primarily through external links, which they use to assess how popular your site is and how respected it is. If your site is linked to newspapers, famous bloggers, high-profile organizations related to your niche, or academics, then you probably have something interesting to say. In contrast, if it is only linked to a handful of web directories or some bloggers known to accept cash to link back to websites, then the search engines are likely to question the value of your content. They won’t give much weight or priority to lower-quality sites.

Link building for SEO involves finding high-quality websites related to your niche and getting them to link back to you. Reciprocal links, link ‘triangles’, and paid-for links are a bad idea, and they will most likely get your site penalized for having what Google would call an un-natural looking link profile. The best chance of getting high-quality links is to send out press releases, take advantage of quality guest blogging opportunities, share infographics, or get involved with community events that will get people linking to you.

This will help you get links given freely and willingly rather than ones that seem unnatural or forced. These links will most likely have different anchor texts and may even link to other parts of your site, giving you a better overall profile in the search engines.

As well as getting links coming in, it’s essential that you’re mindful of how you link out as well. Don’t accept links for pay, no matter how tempting the offer is. Don’t accept links to sites unrelated to your website; don’t just automatically link back to anyone who links to you. That’s where things can start to go wrong, and you’ll end up with a website that is (rightly or wrongly) thought of as being of ‘low quality’ in the minds of search engines.

If you did go on a link-building spree and acquired links that are low quality, ask the webmasters to remove them. If they can’t or won’t do this, you should tell Google that you want to disavow the links. You can do this in your webmaster tools control panel. If you haven’t set up a webmaster tools panel, you should get one immediately. Search Console is a free service offered by Google, and it will give you some valuable insights into the performance of your website.