Affordable SEO with a Silver Lining.
They say that every cloud has a silver lining. However, this expression may be difficult for some to believe especially during this horrible pandemic. After all, many individuals are waiting for businesses to reopen or they may have lost their job because of the many recent business closures. Fortunately, there is a silver lining for some of the people who have been laid off because of circumstances beyond their control. What is that silver lining?
The silver lining is an opportunity to start their own business either working at home or by providing an in-home service. The only drawback is that the majority of these people who want to start their own business have no experience in how to begin. True, starting a business requires a to-do list. They will need to do certain things such as designing an online website for their business to attract clients, but how do they do it? This is extremely important because a business that uses a website to attract customers or sell a product should know that 90% of the people who search for a product, or service, on the Internet only select companies from the first page of a search engine such as Google.
Therefore, to have a successful online website business it is important to choose a web and SEO firm that is versed in both design and marketing to handle everything from website design to promotion. When you begin your search for an SEO company, you will find a huge variety of companies to choose from. How will you know which company to choose? This article will provide you with a few basic tips on how to choose a good SEO company for your new online business.
How To Choose An Affordable SEO Firm
Selecting the right affordable SEO company is perhaps the most important thing that you can do because it will have major consequences for your company’s future success. The difference between having rising Google rankings and an increase in organic traffic will basically come down to whether you choose a bad or good search engine optimization specialist. Forming a partnership with the right search engine optimization company can translate into increased sales, a proper advertising budget, and an increase in traffic. Before selecting any SEO firm, however, consider the following important information.
Obviously, you will want to optimize your website by driving organic traffic to it. This concept can be quite confusing and is often misunderstood. You probably will come across certain affordable SEO companies that say they are experts in having special insight and knowledge into the mystical maze of Google’s algorithms. This will be a good indication that they are a company that only knows how to feed its customers a lot of malarkey. A good SEO firm will have a deep and thorough understanding of exactly how a search engine works. They will appreciate that they need to spend special attention to detail as Google’s algorithms are constantly modified on a weekly basis.
In addition, they understand that keyword stuffing, cloaking, and other shortcuts may lead to a particular search engine demoting your website. You do not want to choose a company that uses Black Hat techniques that are well known for violating search engine rules. If a search engine, such as Google, discovers that you are using Black Hat techniques, your organic traffic will decrease after they lower your website in their rankings. You will pay an extremely high price for any SEO firm that says it is the only company with special search engine knowledge because that simply means they are probably using Black Hat SEO practices.
What SEO Tricks To Avoid
Also, make sure that you never retain the services of an SEO Agency that offers vague explanations of how they will increase organic traffic. Remember, there are a variety of different types of organic traffic. If you increase the organic traffic to your website, it will not necessarily mean that you are going to increase your revenue. For example, if you have a first page ranking on Google for a CBD business, it will not do you any good for your ‘Cloth Face Masks business.
Avoid any ambiguity by communicating with your agency on exactly what your particular online business is trying to accomplish. For instance, do you want to increase product sales by using specific keywords? Are you looking to increase your conversion rate or your company’s website bounce rate? Perhaps you want to increase your advertising revenue by having a smaller audience that will spend a bit more time, on average, on your website. Some online companies want to create sponsored content, build a social media following, or perhaps another type of service. Simply put, look for a company that understands the type of results you want and which type of services you require.
Select The Best SEO Company
Once you have decided upon your goals and have narrowed down your search of SEO firms to a few, it is now time to select a company. Choose a company that understands the importance of charting all of your progress after the initial launch of your online business. Make sure that both of you are on the same page when it comes to considerations such as your long-term goals, keyword selections, advertising budget, and KPI’s (key performance indicators). A KPI is a type of metric that is applied to various aspects of a business. However, it may mean a variety of different things within search engine optimization. For instance, an online company that is older and established will have different objectives than an online company that is providing a new product or service.
In addition, it should be noted that understanding the vast array of KPI benefits is quite complex. The better SEO agencies will know that it is easy to track or get lost using the wrong KPIs. The reason for this is because of the tremendous access that people have to so much data. An agency will need to understand which KPI metrics are vital to your business. They will need to take this information and condense it into a package that you will be able to understand.
Some of the things to understand in regard to KPIs include organic sessions, conversion rates, keyword rankings, Google crawling mistakes, and page load time. For example, when you consider organic sessions it is important to know how many people, through an organic search, will visit your website. In fact, this is probably the most important and most basic KPI in search engine optimization. After that, you can examine other factors such as duration per visit, the average number of page views, bounce rates, and the number of unique visitors.
The conversion rate is simply a percentage of visitors who decide to purchase your product or sign-up for further information. Keyword rankings show your overall keyword rankings since you began working with a particular SEO company. Of course, if you have poor keyword rankings, then you may want to establish some new and more successful keywords in the future.
Google crawling mistakes is a process when Google has difficulty reading your website. This will negatively impact your organic traffic because Google will not be able to index your website in a manner that will show up in the search. Page load time is important because visitors will exit your site if the loading time is slow. This is commonly called the bounce rate. It is interesting to note that the bounce rate can increase by up to 90% if a page increases the loading time from 1 to 5 seconds.
Final SEO Silver Lining Thoughts
One of the most important criteria for choosing an SEO company is effective communication. Most online business owners, especially new online business owners, do not have time to analyze all of the data that is available. True, you will probably have access to all of the data tools such as Google Analytics, Google search console, KPIs, SEMRush, and so forth. However, since you may not have the time or know-how to do a proper analysis, you will need to trust that your SEO team of specialists can provide you with a proper analysis of all data and then communicate it to you on a regular basis.
As mentioned previously, approximately 90% of people who do an Internet search, do not go beyond the first page. This is the primary reason why you need to choose Salterra, the perfect search engine optimization company. Salterra will be able to provide you with all of the services to help your online business become successful.
Salterra is Affordable SEO in 2022.
About Salterra Digital Services
Salterra was started in 2011 by Terry and Elisabeth Samuels; nothing fancy and nothing pretentious. Quality work at a fair price. Starting with a web design focus, they both quickly learned that while having an amazing website to highlight your business is a great start, marketing is intrinsically foundational for our clients. When several clients were not seeing results through the search efforts of other companies, Terry took it to the next level. While digging into SEO and marketing, he found something he was very passionate about. His inner geek pushed him to focus solely on the data and analytics side of the business while Elisabeth built on her creative and visual strength and expanded the design side. In the industry, it is not always common to have both designers and digital marketing so closely connected, but to them, it made perfect sense. Salterra’s World Headquarters is in Tempe Arizona
Terry and Elisabeth are the Hosts of Roundtable SEO Mastermind Series and SEO Spring Training Conference.
