Proposal from Salterra, LLC

for Dr Mike 8-10-18

Dear Doc,

Thank you for reaching out to us to assist you on your new website.

As the following pages of our proposal will show, we utilize a wide range of skills to accomplish these goals of a professional website. If you have any questions or concerns about this proposal, please don’t hesitate to leave a comment or email me.


Terry & Elisabeth Samuels
Salterra Web Services

Project Information:

Domain: https://www.trustytails .com/

Project Name Contact Name Contact Email Type of Project # of Indexed Pages
Trusty Tails Heather Gaida Monthly SEO Marketing 2000+

Current Trusty Tails Reports

Website Audit

Current Rankings 

Current Links 

Target Keywords

Pet Sitter
Dog Walking
Puppy Care
Cat Sitting
Overnight Pet Care

Location Targets

New Jersey 3 Cities
New York 3 Cities
Georgia 3 Cities

Infinity Ranking Will Do The Following:

Our Audits will also be used to direct our initial keyword research. Keep in mind that keyword research is one of the most valuable, high return activities in SEO. Ranking for certain keywords can make or break your website.

By analyzing the keyword demands of your market, you’ll not only learn what kind of phrases and terms to target for with SEO, but also learn more about the nature of your customer base as a whole. It’s therefore crucial to identify how your prospects search for solutions to their problems and pain points, for the success of both your SEO efforts and inbound marketing.

We will build a list of the targeted keywords (around 100 to 200), which we’ll use to inform our marketing efforts. We’ll also monitor, track, and report on where your site, along with the websites of up to three competitors, rank for those targeted keywords. This way, we’ll be able to identify the tactics that are working and those that aren’t, for both you and your competition.

Infinity Ranking will also conduct a complete audit of all your current digital assets, and then consult on an optimization strategy for your existing digital assets, including your website, social media, digital ad campaigns or email marketing, or even web analytics including AdWords, and other digital marketing platforms.

We’ll also conduct a comprehensive audit of up to three websites of your competing companies and the current search engine keyword rankings.

Most of your current prospects, especially those on mobile devices, are looking for local businesses. Optimizing your local SEO can help your business stand out in the search engines. Local ranking aspects such as name, phone number and address, along with customer reviews are vital when it comes to ranking to the top of organic results, as well as getting features in the various digital maps.

We’ll audit your site for the comprehensive set of off-site and on-site local SEO elements and optimize all of these elements for maximum visibility.

Crafting Landing Pages and Call-to-Action

Each piece of content will come with a call-to-action (CTA) that encourages the visitor to move on to the next step and go to a landing page that’s specially focused on capturing their contact information and advance them into your digital sales funnel. We’ll also guide and advise you on the best practices for building and implementing your CTAs and landing pages.

Marketing Automation and Premium Content Work Flows

We’ll also create three premium content pieces for you, which we’ll offer your readers in exchange for their contact information. Once we collect their data, we’ll move them into an automated email workflow, which has branching logic. This ideally helps them through the buyer’s journey and lets us capture their attention, so that we can nurture them and find out when they’re ready to purchase.

We can also setup a call tracking system that tracks the day, the source (Google, Facebook, Yelp, etc.), phone number, who called your office, and who got your office number from the website. The rest of these activities will occur every month between months 2 and 12.

Infinity Ranking will publish one targeted blog post a week for every site. Publishing fresh, ongoing content that’s interesting to your target audience is vital for digital marketing success. Google loves websites that publish unique content regularly.

Moreover, the more the content you publish, the better you can answer your prospect’s questions. Every post will include a CTA that will encourage them to take action and move on to becoming a lead.

As the number of users searching from mobile devices increases, the importance of local SEO is undisputed. Nowadays, Google is even localizing searches made on desktop computers. We begin by optimizing your Apple Maps, Bing Places, and Google My Business Listings and then submit your Name, Address and Phone (NAP) to the top 10 directories in your locality. These directories essentially feed the data to most of the online directories.

Next, we start building your local citations. These are regarded as an indication that your business has a real physical address and premises, which gives you points in Googles assessment of your business and website.

Links that point to your site from other authority sites are a major factor. In their eyes, if high quality, trusted sites are pointing to your site, then your site must also be trusted. We look at your niche and the organizations that you’re a member of to see if there are opportunities for correct, quality links.

We also perform an inbound link analysis of your competition. In the process, we identify sites that rank higher than yours for the targeted keywords, and all the links that point to these websites. We then use this list as a guide for our link building efforts.

Our team will also monitor each page of your site to assess where the page ranks in the search results, how often these pages appear in search results, how often the results are clicked, along with how much traffic each page receives. This way, we’ll be able to make changes to the pages and optimize them to drive more traffic by increasing their visibility.

Our team will create new digital properties for your web presence. Syndication Networks, Google Sites, and Amazon Stacks are just some of the many properties we will build our for you.

Infinity Ranking will create your custom reporting d=Dashboard that will allow you or your staff to login 24/7 and few your reports. We want you to see what we do.

Your Investment

Description Price
Month One
Technical Site & Link Audit $800
Keyword Research & Competor Audit $600
Clean-Up Site & Links $1400
Total Month One $2800
Month Two
Content, Blogging, Syndication Setup $800
Build Out New Pages $400
Conversion Audit & Optimization $500
GMB Optimization & Citations $500
Total Month 2 $1800
Monthly Cost - Months 3-12
Content, Blogging $600
Link Building $600
1 Press Release every 60 Days $120
Build Out Google Properties $250
GMB Authority Building $380
Google Review Videos (1 per month) $250
Total Monthly Cost - Months 3-12 $1800 per month

Additional Options

Monthly Power Pages

  • 15 locations
  • Longtail Keywords

Cost is $500.00 Per Month
12-Months Minimum Committment

Monthly PPC Management

  • Up to $2,500 in Monthly Spend
  • Over $2,500 = 20% of Spend Amount

Cost is $450.00 Per Month
12-Months Minimum Committment

Monthly GMB Optimization

  • Optimize Business Listing
  • Citation & Link Building

Cost is $500.00 Per Month
6-Months Minimum Committment

Social Media Marketing

Monthly Gold Plan

  • 3 Page posting/wk. (original content)
  • 1-Social account creation included
  • 2 Ad Campaigns/mo.
  • Facebook, LinkedIn, Google, Pinterest, Tumblr, Instagram

Cost is $350.00 Per Month
12-Months Minimum Committment
Ad Spend Management = 25% of monthly spend

Monthly Silver Plan

  • 5 Page posting/wk. (original content)
  • 2-Social account creation included
  • 4 Ad Campaigns/mo.
  • Facebook, LinkedIn, Google, Pinterest, Tumblr, Instagram

Cost is $450.00 Per Month
12-Months Minimum Commitment
Ad Spend Management = 20% of monthly spend

Monthly Platinum Plan

  • 5 Page posting/wk. (original content)
  • 5-Social account creation included
  • 7 Ad Campaigns/mo.
  • Comprehensive audience building
  • Blog management
  • Facebook, LinkedIn, Google, Pinterest, Tumblr, Instagram

Cost is $650.00 Per Month
12-Months Minimum Commitment
Ad Spend Management = 15% of monthly spend


About Salterra LLC

Terry and Elisabeth Samuels

We started with humble beginnings, what was once an opportunity to give back to our church has evolved into a full-fledged agency.

As Terry was recovering from major shoulder surgery, there were only so many games of Call of Duty that he could play. Becoming increasingly restless, he received an opportunity to help our small local church. Updating and managing our church website soon evolved into requests from a few businesses within our congregation needing help with their own websites. Terry had an extensive computer background, so it was a great fit. 

Salterra was born. Business came in quite steadily, and Terry recruited his first employee - his wife, Elisabeth.  Armed with a strong customer service background, a passion and talent for art, and a desire to learn, our company rapidly established itself. Over the years, we have seized every opportunity to grow in our industry, learning everything we can to be able to offer our clients ant excellent experience and provide achievable, dynamic results.

We have grown into a competitive and respected business. What started as just the two of us has grown to encompass web developers, designers, social media professionals, and alliances with some of the top SEO professionals in our field. By aligning ourselves with skill, knowledge, and professional talent we are able to leverage our business to provide exceptional quality for the greatest value to our clients.

Our clients have always been the most important part of our business - many remaining with us since the beginning. Their loyalty speaks to our ability and service, and for that, we are truly grateful.

The team at Salterra Complete Web Services has metropolitan experience with small-town accessibility. This adaptability allow us the range to respond and produce top-notch results professionally to companies and corporations of all sizes and experience levels.

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Acceptance of Proposal


Click Award for Details

Call Terry 480-273-2273

Call Elisabeth 602-430-3622

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