Seo Packages For Small Businesses - What You Need to Know
Search engines like Google and Yahoo are essential tools for buyers worldwide. Consumers are used to utilizing them in finding, researching, and purchasing products. The right SEO package for your small or midsize business (SMB) can help you capture prospects at multiple critical points of the customer journey. This can drive a significant amount of revenue to your business if you prioritize high-value keywords with your strategy. Regardless of your niche, SEO can attract your target audience, and a good content strategy can convert them into loyal buyers and brand advocates.
But, to succeed there are some SEO fundamentals your provider needs to address first. Let’s take a look at the key tweaks that will unlock additional revenue for your SMB.
SEO Packages for Small Businesses - Crucial Elements
SEO is one of the most puzzling aspects of digital marketing. The requirements are subject to constant updates, which can be confusing for SMB owners just starting out. This is why you need a professional to help with your website’s SEO - at least in the beginning, to sort out the most pressing technical details. The best part is that you don’t need the most expensive package to start. Here is what you need to include in the starting SEO package for your small business.
- Positive User Experience
User experience refers to the impression your visitors get after interacting with your website. It’s one of the most important things when it comes to your organic ranking. It’s also crucial for fulfilling Google’s E-A-T guidelines. Your SEO expert will make sure your website looks pleasing, works professionally, and inspires trust in your audience. Website structure, layout, navigability, and content quality are all important in creating a positive user experience.
- High-Quality Content
Content is the driving force of your SEO strategy. And valuable, customer-oriented content is one of the most budget-friendly ways to boost your SERP rankings. Your SEO expert will help you come up with a content strategy that produces fact-checked, industry-relevant, and visually pleasing content for your website. The main thing to keep in mind here is providing value to your readers, and they’ll drive your ranking up just by spending time on your site.
- Improved Website Performance
People don’t have the patience to wait around for a slow website. If it takes longer than 2-3 seconds to load, most people will quit altogether. This will increase your website’s bounce rate - which can ruin your search engine ranking and user experience. This is why website performance is so important. Having a good loading speed, optimized image size, and a reputable host, will drastically grow your search engine ranking.
Smartphones account for a little over 50% of online traffic since 2017, and this number will keep growing in the future. If your website isn’t mobile-optimized, you’ll miss out on a little over half of all global traffic. Not to mention that mobile-optimization is important for Google’s algorithms. If your website isn’t up to date, it’ll damage your search engine ranking and your website will be forgotten.
- Link building
Link building is among the main tools used by SEO experts to build up your website’s credibility and authority. It refers to the process of gaining inbound links to your content from authoritative sources. The more high-quality backlinks you acquire, the more authoritative your website will seem for Google’s algorithms. This will also make your website more trustworthy in the eyes of your audience.
Is SEO Worth it For Small Businesses?
You might think that your small business and website can get by without SEO. This is a mistake we see many SMBs regret in the long run.
Why? Because SEO is one of the most valuable and cost-effective tools to generate traffic and drive revenue.
You should think about your SEO strategy as a long-term investment. You don’t need a lot of capital, but building up your search engine ranking takes time. The more you delay investing in your SEO, the more you’ll regret it down the line. If you want to start improving your website’s SEO today, get in touch with us. At Salterra, we specialize in helping SMBs increase their revenue with affordable SEO services.
Not sure what your website needs? Our Free Instant SEO Audit has all the answers you need.