What is Search Engine Optimization?
Do you have plans of putting more marketing dollars into your SEO efforts? For many businesses, this proves to be a wise decision. Search engines continue to be the primary source of web traffic for most websites, and the trend isn’t slowing down. The problem, however, is that it has also become more difficult to reach the top spot and hold onto your position.
Boosting your chances of ranking for profitable keywords entails keeping up to date with the most important factors in SEO.
1) Page Content
Content is king. There’s a reason why marketers continue to preach high-quality content despite all the changes in Google’s search algorithm. This doesn’t mean optimizing content for your target keywords; instead, your content should be written using natural language instead of forcing keywords in an attempt to rank better. This can be confusing to potential customers, garbling your message and leading them to look elsewhere for the goods and services you provide.
2) Backlinks To Your Site
Far too many marketers still depend heavily on backlinks. They say that backlinks are so powerful that they can rank less-than-stellar content. With so many automated link-building tools, Google has started to devalue links coming from low-quality sources.
It’s still true that the more links you have, the better the chances of your site ranking higher in the SERP. This only applies, however, if you have relevant links pointing to your site. Avoid blasting your site with thousands of links, as this is a surefire way of getting penalized.
3) Mobile-First Web Design
Google now uses mobile-first indexing. This is long overdue, considering that mobile searches have far surpassed desktop searches for several years. Now, Google evaluates the mobile version of websites when determining where to place them in the search index.
Optimizing your website for mobile has become an increasingly important ranking factor. Not only will it boost your search engine rankings, but it can also have a huge impact on your conversion rates. You don’t want to run the risk of alienating or losing site visitors by failing to offer an optimal user experience.
4) Technical Page Factors
SEO is full of technical aspects, but you don’t have to be a pro to learn how to do some basic enhancements. Switching to HTTPS, which has been shown to have a direct correlation with first-page rankings can be highly effective in helping your business rank high. Additionally, pay careful attention to your H1 and H2 headings to give Google bots more clues about your content. When building links, our SEO specialists pay careful attention to your anchor text; we will avoid using exact match anchor text too much, as this has been shown to increase the risk of a Penguin penalty.
The decision to invest in SEO doesn’t have to be a financial hardship. At Salterra Web Design and SEO, we understand that there are many people offering extremely inexpensive search engine optimization services. As leaders in our industry, however, we also understand that all too often, the cheap comes out expensive. You don’t want to invest your hard-earned marketing budget on services that will not yield any favorable results. For this reason, you shouldn’t seek cheap SEO services blindly. There are rules that you need to follow when choosing an SEO expert – even when the services they offer come at incredibly low prices – to ensure maximum bang for your business’s buck.