The Best SEO Company
In 2018, and as things continue to change, internet marketers, as well as business owners are wondering whether search engine optimization(SEO) is a thing of the past. Well, the short answer is ‘NO’, and in this read, we are going to see why.
The truth is, SEO isn’t dying, but it has somewhat become more of a tactical game. Currently, a robust SEO skill set can make a substantial difference to your business’ digital platform. The most important thing to keep in mind is that the technology utilized by search engines is constantly being updated in order to give better results. Not too long ago, webmasters simply stuffed websites with keywords, random content and links. At the time, this used to give tremendous results in rankings. However, the manner in which search engines rank content has drastically changed.
Today, the search engines try to identify relevant individual content pieces and not just a site that happens to have matching keywords. In the present day and the future, search engines will be more focused on ensuring that websites and search results are more relevant to what users are actually looking for. This is essentially a win for everybody.
In order to enjoy the true benefits of search engine optimization in this modern age, a concrete strategy for creating new and relevant content is needed. Perhaps the best thing about this content is that it can then be utilized to attract visitors from social media and email channels to a website. Once a visitor is on your site, there’s a multitude of ways to help them engage as well as convert.
Salterra is located in Tempe AZ. We service clients any where in the world.
Classic SEO Mistakes
This is a common mistake based on the fear of all the marketers who can penalized in both Panda and Penguin updates. However, good backlinks are still extremely important! Not only are social media backlinks great for your rankings, but you want the occasional strong backlink from an authority website in your niche or a related niche. The anchor text should be a brand or website name instead of a keyword. Even a few of these done right can make all the difference.
The only keyword density you need to know is 2% and do your best to stay there or below. Synonyms and related keywords are extremely important, and the old rule of 4-5% is now considered keyword stuffing and a great way to get banned. Strategic use of your main keywords in the title and first 200 words are far more important. This is especially true in E Commerce SEO.
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