Ensuring that your customers and visitors find you online easily is the first step to a successful online presence.  Salterra SEO Company will make sure you show up for the right customers, every time.  Your customers no longer have to guess where to find you online and you never have to wonder how your business is competing in your marketplace.  Improving the quality and quantity of your web traffic is critical for the longevity of your business.  We work closely with you to identify what sets your business apart so that we make sure to connect you with your ideal customers in a way that encourages and solidifies their buying decision.

Local SEO Specialist

Salterra is a local SEO specialist that will help small businesses utilize the internet for maximum growth potential.  Because each company has different needs, we are able to adapt to what is best for YOUR business model.  We pride ourselves in establishing your local online footprint that will effectively establish your business for the most impressive search engine presence.

As affordable SEO evolves, so too must your methods for staying at the forefront of your industry where your website is concerned.  To ensure a successful campaign, you need to employ the appropriate techniques and be certain that your SEO resource knows how to align your company’s digital footprint with the current web trends.  Success with SEO in 2022 and the coming years requires a different approach compared to the methods employed in previous years.  If your SEO approach is as “human” as possible, you can be sure that good things are going to happen for your search engine ranking.

What is Search Engine Optimization?

Do you have plans of putting more marketing dollars into your SEO efforts? For many businesses, this proves to be a wise decision. Search engines continue to be the primary source of web traffic for most websites, and the trend isn’t slowing down.  The problem, however, is that it has also become more difficult to reach the top spot and hold onto your position.

Boosting your chances of ranking for profitable keywords entails keeping up to date with the most important factors in SEO.

1) Page Content

Content is king.  There’s a reason why marketers continue to preach high-quality content despite all the changes in Google’s search algorithm.  This doesn’t mean optimizing content for your target keywords; instead, your content should be written using natural language instead of forcing keywords in an attempt to rank better.  This can be confusing to potential customers, garbling your message and leading them to look elsewhere for the goods and services you provide.

2) Backlinks To Your Site

Far too many marketers still depend heavily on backlinks.  They say that backlinks are so powerful that they can rank less-than-stellar content.  With so many automated link-building tools, Google has started to devalue links coming from low-quality sources.

It’s still true that the more links you have, the better the chances of your site ranking higher in the SERP.  This only applies, however, if you have relevant links pointing to your site.  Avoid blasting your site with thousands of links, as this is a surefire way of getting penalized.

3) Mobile-First Web Design

Google now uses mobile-first indexing. This is long overdue, considering that mobile searches have far surpassed desktop searches for several years.  Now, Google evaluates the mobile version of websites when determining where to place them in the search index.

Optimizing your website for mobile has become an increasingly important ranking factor.  Not only will it boost your search engine rankings, but it can also have a huge impact on your conversion rates.  You don’t want to run the risk of alienating or losing site visitors by failing to offer an optimal user experience.

4) Technical Page Factors

SEO is full of technical aspects, but you don’t have to be a pro to learn how to do some basic enhancements.  Switching to HTTPS, which has been shown to have a direct correlation with first-page rankings can be highly effective in helping your business rank high.  Additionally, pay careful attention to your H1 and H2 headings to give Google bots more clues about your content.  When building links, our SEO specialists pay careful attention to your anchor text;  we will avoid using exact match anchor text too much, as this has been shown to increase the risk of a Penguin penalty.

The decision to invest in SEO doesn’t have to be a financial hardship.  At Salterra Web Design and SEO, we understand that there are many people offering extremely inexpensive search engine optimization services.  As leaders in our industry, however, we also understand that all too often, the cheap comes out expensive. You don’t want to invest your hard-earned marketing budget on services that will not yield any favorable results.  For this reason, you shouldn’t seek cheap SEO services blindly. There are rules that you need to follow when choosing an SEO expert – even when the services they offer come at incredibly low prices – to ensure maximum bang for your business’s buck.

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The Best SEO Company

In 2022, internet marketers and business owners alike are wondering whether search engine optimization (SEO) is a thing of the past.  The short answer is ‘NO’, and we are going to explore why.

The truth is, SEO isn’t dying, but it has become somewhat more of a tactical game.  Currently, a robust SEO skill set can make a substantial difference to your business’s digital platform.  The most important thing to keep in mind is that the technology utilized by search engines is constantly being updated in order to give better results.  Not too long ago, webmasters simply stuffed websites with keywords, random content, and links.  At the time, this gave tremendous results in rankings.  The manner in which search engines rank content, however, has drastically changed.

Today, search engines try to identify relevant individual content pieces and not just a site that happens to have matching keywords.  Moving forward, search engines will be more focused on ensuring that websites and search results are more relevant to what users are actually looking for.

In order to enjoy the true benefits of search engine optimization in this modern age, a concrete strategy for creating new and relevant content is necessary.  Employing this knowledge and creating a program for it ensures that it can effectively be utilized to attract visitors from social media and email channels to your website.  Once a visitor is on your site, there’s a multitude of ways to help them engage as well as convert to a regular and loyal customer and user.

Salterra SEO is located in Tempe AZ. We service clients anywhere in the world.

Social Media and SEO Techniques

As social media platforms continue to become more powerful channels for driving engagement with people, search engines are taking more influence cues from social media signals.  What does this really mean for your business?  In order to ensure continuity in engagement, everything you post on social media has to link with something relevant on your site.  It is imperative to take a combined approach to content creation and promotion with technical search engine optimization and social media to get the best traction from both strategies.  This ideally means that you will have to stay on top of your SEO campaign; the strategy needs to be constantly changing and evolving.  Your website is not something you can just set and forget.

This approach undoubtedly increases the reach of your web content.  As search engines continue to rely more on social media signals, they will be able to find a correlation between your social media content and your website. Ultimately, this will help improve your site and its key content on the search engine results pages (SERPs).

Frequently Asked Questions About SEO

What is SEO?

SEO stands for “search engine optimization” and focuses on growing visibility from the free, organic (non-paid) search results on search engines such as Google or Bing. SEO uses technical and creative elements that will increase awareness, improve rankings, and drive traffic from search engines. There are so many facets of SEO to learn about, from the keywords on your page to the way other sites link to you. SEO is a sustainable, long-term strategy that will make your site search engine friendly and better for visitors too.

Here at Salterra SEO, we want to make SEO understandable for everyone! If you are committed to improving your rankings and are new to SEO, we recommend reading this guide front-to-back, but feel free to read ahead if you’re an SEO guru.

What is Local SEO?

Local SEO is the process of optimizing your website so that it can be found in an organic search query, as long as the intent of the user is to find local information that matches the content on your website.
These searches will typically include a geographical indicator such as a city or zip code along with the business or product they’re looking for. An example of this search query is “hotels near Saratoga Springs Race Tack”, the search engine would then display websites with content that matches this query.
A consumer can do a search query without a geo-qualifier if they have the location function enabled on their device. This search query would look similar to “car repair shop near me”. Including “near me” helps the search engine determine that you are looking for something that is local to you, as opposed to something irrelevant.

SEO is the gift that keeps on giving. Organic listings are basically free. The majority of traffic comes from major search engines like Google and Bing. With just a bit of effort on your end you will see an increase in awareness and a definite increase in traffic. It’s time to take your site to the next level and get the thousands of visitors you deserve.

Higher visibility means credibility. Plain and simple, Google is the most authoritative search engine and ranking in the top search results will create brand credibility. Search engines are unique from social media-driven traffic because they provide targeted traffic, meaning people are seeking what you offer. If search engines don’t “see” your site that means you are missing out on potential viewers/customers.

SEO is gaining ground. Your competitors are realizing the benefits of SEO and are already taking advantage of them. Even though you might be offering better content or services, your competitors that use SEO are higher up in the ranks. Let us help you get noticed!

Access to data. Access to that keyword data and seeing what your visitors are searching for means you can discover new ways to expand. Use this to your advantage because this data has the potential to bring you thousands of visitors or sales.

Permanent Results. Remember, SEO is sustainable and its effects are permanent. With regular site maintenance and keeping your visitors engaged with great content and strong site structure, you should be well on your way to that top spot!

Why do search engines not understand my site without SEO?

Simply put, if the major search engines can’t easily crawl your website then you are unlikely to rank. Your site needs to be easy for search engine bots to understand and the key ingredient to search engines efficiently crawling your site is good site architecture. For a more in-depth explanation of this, read our article about On-Page SEO. Good website structure means that all of your most important pages are viewable within a couple of clicks from the homepage. This makes your content easily accessible to not only search engines but visitors too.

Can I do my own SEO?

Of course! With guides like ours and a strong desire to learn about SEO, you are soon to become an SEO guru! We provide a Basic SEO Report Card so that you can begin to climb the ranks yourself. Each section of our SEO guide will provide you with the most efficient ways to harness the full power of Search Engine Optimization! Of course, we would love to partner with you on your SEO project. Salterra can advise or take on the whole project, leaving you to run your business.