In 2021, and as things continue to change, internet marketers, as well as business owners are wondering whether search engine optimization (SEO) is a thing of the past. Well, the short answer is ‘NO’, and we are going to explore why.
The truth is, SEO isn’t dying, but it has somewhat become more of a tactical game. Currently, a robust SEO skill set can make a substantial difference to your business’ digital platform. The most important thing to keep in mind is that the technology utilized by search engines is constantly being updated in order to give better results. Not too long ago, webmasters simply stuffed websites with keywords, random content, and links. At the time, this used to give tremendous results in rankings. However, the manner in which search engines rank content has drastically changed.
Today, the search engines try to identify relevant individual content pieces and not just a site that happens to have matching keywords. In the present day and the future, search engines will be more focused on ensuring that websites and search results are more relevant to what users are actually looking for. This is essentially a win for everybody.
In order to enjoy the true benefits of search engine optimization in this modern age, a concrete strategy for creating new and relevant content is needed. Perhaps the best thing about this content is that it can then be utilized to attract visitors from social media and email channels to a website. Once a visitor is on your site, there’s a multitude of ways to help them engage as well as convert.
As social media platforms continue to become more powerful channels for driving engagement with people, search engines are taking more of influence from the social media signals. But what does this really mean for your business? Well, everything you post on social media needs to link with something relevant on your site. It is imperative to take a combined approach to content creation and promotion with technical search engine optimization and social media to get the best traction from both strategies. This ideally means that you will have to stay on top of your SEO campaign; the strategy needs to be constantly changing. It’s not something you can just set and forget.
This approach will undoubtedly increase the reach of your web content and ascertain that as search engines continue to rely more on social media signals, they will be able to find a correlation between your social media content and website. Ultimately, this will help improve your site and its key content on the search engine results pages (SERPs).
In conclusion, search engine optimization is certainly not dead. However, if you want to succeed in your campaign, you need to use the right techniques and ensure that your SEO resource knows how to align your company’s digital footprint with the current web trends. Success with SEO in 2018 and the coming years will need a different approach compared to the tactics of the previous years. If your SEO approach is as “human” as possible, you can be sure that good things are going to happen for your search engine ranking.
Local Search engine optimization (SEO) is an ever-changing world and whether a specialist or an SEO agency, staying on top means keeping track of the blogs by Matt Cutts, watching Google Updates, and changing their long-term ranking strategy accordingly. Despite all the wealth of information out there, there are many SEO specialists who aren’t changing nearly fast enough and it is their clients that are getting hurt as a result. This also affects webmasters who need to handle their own SEO work.
This is a common mistake based on the fear of all the marketers who can penalized in both Panda and Penguin updates. However, good backlinks are still extremely important! Not only are social media backlinks great for your rankings, but you want the occasional strong backlink from an authority website in your niche or a related niche. The anchor text should be a brand or website name instead of a keyword. Even a few of these done right can make all the difference.
The only keyword density you need to know is 2% and do your best to stay there or below. Synonyms and related keywords are extremely important, and the old rule of 4-5% is now considered keyword stuffing and a great way to get banned. Strategic use of your main keywords in the title and first 200 words are far more important. This is especially true in E Commerce SEO.
The quality of the website copy matters. Poorly written articles littered with grammar mistakes and low quality will get penalized. Plagiarized content will get you slapped big time. Google even has human readers to judge the overall style and quality of website articles and blog posts. Good content will push you up the rankings. Cheap copy will get you beat (and it only takes one really bad post to drag down an entire blog) down.
Over half of all searches are now on mobile devices, so being mobile-friendly is an absolute necessity. In addition to this, being mobile isn’t just an SEO bonus. As of Google’s mobile update, nicknamed “Mobile-geddon” in April 2015, having a website that isn’t mobile optimized incurs a major penalty now. There are many options to make a website responsive or mobile. Don’t ignore them!
An active social media footprint is critical to modern SEO. Everything is social – and Google wants to see that. Just having a Facebook page that doesn’t update isn’t enough and just having a Twitter feed isn’t nearly enough. You need some activity to keep everything looking good – and since social links are good for SEO, why not take care of a few small posts a week?
Outbound links are often overlooked when it comes to search engine optimization of a website. However, smart SEO consultants and webmasters understand just how important it is to have the proper outbound links on a website. This is especially true for sites that aren’t focusing on local listings in an area for small businesses, but are looking for national rankings for important keywords to a blog, niche website, or authority website.
Google wants to find websites that can be an authority when it comes to whatever keyword is typed in, and deliver those high quality sites to the searcher. If someone is being ultra-stingy and never linking out to another authority website they look really suspicious. Why wouldn’t they offer a high quality resource to their readers?
In addition to this, since page rank (PR) used to matter heavily in SEO, so never linking out was a way to hoard that “PR juice” and help a domain rank. This makes sites that do that look like they are intentionally gaming the system. Not good if you want your website to rank. Having outbound links makes it much easier to pass any in-person review.
While outbound links are important, there are also right ways and wrong ways to go about creating those links when it comes to setting up a great national SEO program. By understanding what Google is and isn’t looking for, you should be able to reap the benefits without sending links to direct competitors. Outbound links are there to provide a quality resource related to your topic, and to show you’re not worried about linking to a website already seen as trustworthy by Google and other search engines.
Outbound links should:
Be related to the topic your page or blog post is about
Link to a trusted authority website (high domain authority, well ranking, major resource in your niche or in general like Wikipedia)
Not be a fellow website competing directly with you for that keyword
Some SEOs think having words anchoring to another website as opposed to a plain URL in parentheses
Always be relevant to the topic on hand
Outbound links should not:
Link to questionable, weak, or non-authority websites
Link to websites or pages you are directly competing with
Link to any of the “banned” or “bad neighborhood” websites (gambling, lottery, adult websites)
Go to the same exact page or site over and over again from multiple pages and blog posts on your website.
While getting links from other websites will remain a much sexier topic of discussion, and while that remains a very important part of modern SEO, having outbound links is extremely important part of modern SEO. You don’t need to overdo it. Even just one to three per page can make all the difference in helping your site look trustworthy and move up the rankings. Follow the advice given in this article and you will see some major positive results! Salterra SEO is always here to assist you.
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SEO stands for “search engine optimization” and focuses on growing visibility from the free, organic (non-paid) search results on search engines such as Google or Bing. SEO uses technical and creative elements that will increase awareness, improve rankings, and drive traffic from search engines. There are so many facets of SEO to learn about, from the keywords on your page to the way other sites link to you. SEO is a sustainable, long-term strategy that will make your site search engine friendly and better for visitors too.
Here at Salterra SEO we want to make SEO understandable for everyone! If you are committed to improving your rankings and are new to SEO, we recommend reading this guide front-to-back, but feel free to read ahead if you're an SEO guru.
Local SEO is the process of optimizing your website so that it can be found in an organic search query, as long as the intent of the user is to find local information that matches the content on your website.
These searches will typically include a geographical indicator such as a city or zip code along with the business or product they’re looking for. An example of this search query is “hotels near Saratoga Springs Race Tack”, the search engine would then display websites with content that matches this query.
A consumer can do a search query without a geo-qualifier if they have the location function enabled on their device. This search query would look similar to “car repair shop near me”. Including “near me” helps the search engine determine that you are looking for something that is local to you, as opposed to something irrelevant.
SEO is the gift that keeps on giving. Organic listings are basically free. The majority of traffic comes from major search engines like Google and Bing. With just a bit of effort on your end you will see an increase in awareness and a definite increase in traffic. It's time to take your site to the next level and get the thousands of visitors you deserve.
Higher visibility means credibility. Plain and simple, Google is the most authoritative search engine and ranking in the top search results will create brand credibility. Search engines are unique from social media driven traffic because they provide targeted traffic, meaning people are seeking what you offer. If search engines don't “see” your site that means you are missing out on potential viewers/customers.
SEO is gaining ground. Your competitors are realizing the benefits of SEO and are already taking advantage of them. Even though you might be offering better content or services, your competitors that use SEO are higher up in the ranks. Let us help you get noticed!
Access to data. Access to that keyword data and seeing what your visitors are searching for means you can discover new ways to expand. Use this to your advantage because this data has the potential to bring you thousands of visitors or sales.
Permanent Results. Remember, SEO is sustainable and its affects are permanent. With regular site maintenance and keeping your visitors engaged with great content and strong site structure, you should be well on your way to that top spot!
Why do search engines not understand my site without SEO?
Simply put, if the major search engines can't easily crawl your website then you are unlikely to rank. Your site needs to be easy for search engine bots to understand and the key ingredient to search engines efficiently crawling your site is good site architecture. For a more in depth explanation of this, read our article about (insert link here) On-Page SEO. Good website structure means that all of your most important pages are viewable within a couple clicks from the homepage. This makes your content easily accessible to not only search engines but visitors too.
Of course! With guides like ours and a strong desire to learn about SEO you are soon to become an SEO guru! We provide a Basic SEO Report Card so that you can begin to climb the ranks yourself. Each section of our SEO guide will provide you with the most efficient ways to harness the full power of Search Engine Optimization! Of course we would love to partner with you on your SEO project. Salterra can advise or take on the whole project, leaving you to run your business.