Search Engine Optimization SEO

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In 2018, and as things continue to change, internet marketers, as well as business owners are wondering whether search engine optimization(SEO) is a thing of the past. Well, the short answer is ‘NO’, and in this read, we are going to see why.

The truth is, SEO isn’t dying, but it has somewhat become more of a tactical game. Currently, a robust SEO skillset can make a substantial difference to your business’ digital platform. The most important thing to keep in mind is that the technology utilized by search engines is constantly being updated in order to give better results. Not too long ago, webmasters simply stuffed websites with keywords, random content and links. At the time, this used to give tremendous results in rankings. However, the manner in which search engines rank content has drastically changed.

Today, the search engines try to identify relevant individual content pieces and not just a site that happens to have matching keywords. In the present day and the future, search engines will be more focused on ensuring that websites and search results are more relevant to what users are actually looking for. This is essentially a win for everybody.

In order to enjoy the true benefits of search engine optimization in this modern age, a concrete strategy for creating new and relevant content is needed. Perhaps the best thing about this content is that it can then be utilized to attract visitors from social media and email channels to a website. Once a visitor is on your site, there’s a multitude of ways to help them engage as well as convert.

Salterra is located in Tempe AZ. We service clients any where in the world.

Social Media and SEO Techniques

As social media platforms continue to become more powerful channels for driving engagement with people, search engines are taking more of influence from the social media signals. But what does this really mean for your business? Well, everything you post on social media needs to link with something relevant on your site. It is imperative to take a combined approach to content creation and promotion with technical search engine optimization and social media to get the best traction from both strategies. This ideally means that you will have to stay on top of your SEO campaign; the strategy needs to be constantly changing. It’s not something you can just set and forget.

This approach will undoubtedly increase the reach of your web content and ascertain that as search engines continue to rely more on social media signals, they will be able to find a correlation between your social media content and website. Ultimately, this will help improve your site and its key content on the search engine results pages (SERPs).

In conclusion, search engine optimization is certainly not dead. However, if you want to succeed in your campaign, you need to use the right techniques and ensure that your SEO resource knows how to align your company’s digital footprint with the current web trends. Success with SEO in 2018 and the coming years will need a different approach compared to the tactics of the previous years. If your SEO approach is as “human” as possible, you can be sure that good things are going to happen for your search engine ranking.

Local Search engine optimization (SEO) is an ever-changing world and whether a specialist or an SEO agency, staying on top means keeping track of the blogs by Matt Cutts, watching Google Updates, and changing their long-term ranking strategy accordingly. Despite all the wealth of information out there, there are many SEO specialists who aren’t changing nearly fast enough and it is their clients that are getting hurt as a result. This also affects webmasters who need to handle their own SEO work.

Classic SEO Mistakes

This is a common mistake based on the fear of all the marketers who can penalized in both Panda and Penguin updates. However, good backlinks are still extremely important! Not only are social media backlinks great for your rankings, but you want the occasional strong backlink from an authority website in your niche or a related niche. The anchor text should be a brand or website name instead of a keyword. Even a few of these done right can make all the difference.

The only keyword density you need to know is 2% and do your best to stay there or below. Synonyms and related keywords are extremely important, and the old rule of 4-5% is now considered keyword stuffing and a great way to get banned. Strategic use of your main keywords in the title and first 200 words are far more important.

The quality of the website copy matters. Poorly written articles littered with grammar mistakes and low quality will get penalized. Plagiarized content will get you slapped big time. Google even has human readers to judge the overall style and quality of website articles and blog posts. Good content will push you up the rankings. Cheap copy will get you beat (and it only takes one really bad post to drag down an entire blog) down.

Over half of all searches are now on mobile devices, so being mobile-friendly is an absolute necessity. In addition to this, being mobile isn’t just an SEO bonus. As of Google’s mobile update, nicknamed “Mobile-geddon” in April 2015, having a website that isn’t mobile optimized incurs a major penalty now. There are many options to make a website responsive or mobile. Don’t ignore them!

An active social media footprint is critical to modern SEO. Everything is social – and Google wants to see that. Just having a Facebook page that doesn’t update isn’t enough and just having a Twitter feed isn’t nearly enough. You need some activity to keep everything looking good – and since social links are good for SEO, why not take care of a few small posts a week?

Link Building for SEO

Outbound links are often overlooked when it comes to search engine optimization of a website. However, smart SEO consultants and webmasters understand just how important it is to have the proper outbound links on a website. This is especially true for sites that aren’t focusing on local listings in an area for small businesses, but are looking for national rankings for important keywords to a blog, niche website, or authority website.

Google wants to find websites that can be an authority when it comes to whatever keyword is typed in, and deliver those high quality sites to the searcher. If someone is being ultra-stingy and never linking out to another authority website they look really suspicious. Why wouldn’t they offer a high quality resource to their readers?

In addition to this, since page rank (PR) used to matter heavily in SEO, so never linking out was a way to hoard that “PR juice” and help a domain rank. This makes sites that do that look like they are intentionally gaming the system. Not good if you want your website to rank. Having outbound links makes it much easier to pass any in-person review.

While outbound links are important, there are also right ways and wrong ways to go about creating those links when it comes to setting up a great SEO program. By understanding what Google is and isn’t looking for, you should be able to reap the benefits without sending links to direct competitors. Outbound links are there to provide a quality resource related to your topic, and to show you’re not worried about linking to a website already seen as trustworthy by Google and other search engines.

Outbound links should:

  • Be related to the topic your page or blog post is about
  • Link to a trusted authority website (high domain authority, well ranking, major resource in your niche or in general like Wikipedia)
  • Not be a fellow website competing directly with you for that keyword
  • Some SEOs think having words anchoring to another website as opposed to a plain URL in parentheses
  • Always be relevant to the topic on hand

Outbound links should not:

  • Link to questionable, weak, or non-authority websites
  • Link to websites or pages you are directly competing with
  • Link to any of the “banned” or “bad neighborhood” websites (gambling, lottery, adult websites)
  • Go to the same exact page or site over and over again from multiple pages and blog posts on your website.

In Conclusion

While getting links from other websites will remain a much sexier topic of discussion, and while that remains a very important part of modern SEO, having outbound links is extremely important part of modern SEO. You don’t need to overdo it. Even just one to three per page can make all the difference in helping your site look trustworthy and move up the rankings. Follow the advice given in this article and you will see some major positive results!

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