Here’s the Recipe for Affordable Web Design in 2020

In this time and age where consumers are tech-savvy, it is imperative to own an impressive business website.

A website that has a clean interface and offers seamless user experience on all devices attracts customers in no time. It helps in building positive brand image and achieving SEO benefits to rank higher in Google and other search engines.

If you are a budding startup or a mid-size business looking forward to investing in high-quality and affordable web design in 2020, we are here to help! We have jotted down some key points that you should consider to build a customer-centric and stunning website. Have a read and know the secret sauce to great web design -

  1. Website’s Aesthetic Value

Web design is more or less linked to the appearance of your website. Its interface plays a crucial role in attracting the preferred audience to your business and shaping a positive brand image.

The look of your website is the first impression that you create in the minds of your customers. You might find some websites dated back to the ‘90s that follow a different pattern, while the newer ones usually focus on making it sleeker and easier for the users. However, apart from the design, you should also ensure that the website is updated to match the current industry trends.

Modern designs include responsive design, parallax scrolling, big fonts, multimedia, and info-graphics that improve user experience. Ensure sticking with the latest trends to drive maximum benefit.

  1. Website Clarity

In addition to website appearance, the other thing a user looks for is the clarity of your website.

The user wants to look for the information as quickly as possible and to ensure this, you have to improve your website navigation. Familiar designs and navigation's can allow users to find the information they want quickly.

Navigation is generally of two types, viz. breadcrumb and drop down menu.

Breadcrumb navigation refers to the type of menu bar selection in which new selection adds up to the previous page so that the user can switch between the two pages quickly.

A drop down menu lets the user go through the menu title and have a look at the menu categories they wish to select.

However, you utilize both of the navigation's, which can allow your users to go through the menu with the aid of drop down menu while going back to the previous page with the help of breadcrumb navigation.

  1. Website Load Time

Website load time refers to the time required by your website to load.

We all are aware of the frustration a slow website can bring. No one wants to look at the screens of their device and wait for the website pages to load. The users want to access websites that load in a blink of an eye as well as utilize minimal data.

To design a user-friendly website, you need to pay attention to some important aspects that are proven to slow down the performance of the website.

You can reduce the website load time by optimizing image sizes, removing auto-play media, and use white spaces. You can optimize images by selecting the .jpg format for images. This way, you can ensure image quality while minimizing the size of the file. Moreover, auto-play content can take a lot of time for your website load, so not stick with any auto-play content to own a fast-loading website.

If you are looking to enhance your business by website design, we at Salterra offer affordable web design services. By aligning ourselves with skill, knowledge, and talent, we are able to craft high-quality websites that boast the best blend of UI and UX. No matter the size of your business, our experts can help you in reaching heights.

Do You Even Need A Website?

We are heavily invested into 2020 and some statistics are still saying that up to 46% of small businesses do not have a website for their business. There are numerous articles out there explaining why having a website offers a distinct advantage for your company, but in case you missed them... We will definitely share some of the top advantages that can dramatically impact your business, and contribute to the longevity of your success. After all, we are here to help you!

What is it going to cost me? - Creating and maintaining a website is easy to factor into your budget. The costs can be easily identified, there are not many "extra surprises" attributed to the project and your return on investment is seen much faster than with a traditional building location. Many startups are even seeing the advantage of starting with a web based business and then moving onto a physical location after they have seen some success! Either way, you will know upfront what the numbers are, and they rarely fluctuate.   - Just the facts, ma'am

How can I serve more customers? - The beauty of the internet is in part to the fact that it never closes. Want shoes at 3am? Done. Can't live without that fantastic blender that dominates the smoothie world? It will arrive in 3 business days! Our instant gratification beast is constantly and consistently being appeased every single day. Lets take that and turn your business into the machine that delivers to your customers!    -I want it, and I want it now!

Convenience is King! We are always looking for better, faster, cheaper, and more efficient in every way. How much better could it be than to have a website working for you all day, every day, even when you are sleeping, on vacation, or multi-tasking your way to a stronger business! With the strong grip technology has on our lives, any hold outs are fighting a losing battle. Technology has created "infinite cosmic power" throughout every aspect of our lives, don't believe me? Google it!   -work smarter, not harder.

Who do you trust? When someone walks through your business door, they can see who you are, what you offer, and through your staff interactions, some of your beliefs. What if that same customer didn't know where your store was, but was definitely interested in what you have to offer? How do you reach your customers? How do they know you can satisfy their needs? A website can offer a solid way to identify your business in the marketplace. Through testimonials of other happy customers, your mission and vision statements, and everything that you have to offer. All in one place. Most people search the internet before making a buying decision. We are here to make sure that your hat is in the ring, so to speak, so that you can be part of the buying decision.  -  Pick me! Pick me!

Your window of opportunity.  Weighing the decision of what hours your business is available is fairly standard, there are so many hours in the day; you need time to eat, sleep, and have a bit of a life outside your company. By revisiting efficiency opportunities, having a website is a perfect way to create more time in the day ( so to speak) Your website works all day, every day without regard to holidays, overtime, or vacations.   - ...wish I could be, part of that world.

Strategies, Plans, and Tactics.  You haven't limited yourself this far, you have a business (or you are creating one), why would you limit how you tell people about it? A distinct advantage of the internet is also its' ability to reach more people, a more diverse audience, and share your passion with exponentially more customers. What better way to expand your reach, than to create more advertising opportunities.   - The whole world is your oyster!

Don't be afraid to jump in; we will hold your hand! There is more power in numbers, and your success is a direct reflection of our success! We personally know what it's like to start a new business (a few, actually) and having someone with a little bit of experience, and a lot of tenacity on your side can be a major tipping point in your favor!  Let's go!

If you want to invest in affordable web design in 2020, contact our team today!