Reasons Why Churches Need To Rank Locally
For churches, running a website can be a very time-consuming and tedious process. However, it is very important that churches are able to rank on the search engines when it comes to their local areas. Below are just a couple of the many reasons why churches need to rank locally.
Adding Younger Members To The Congregation
For many churches, it is often a struggle to attract younger members to their congregations. It is essential for any church to be able to continue getting new members into the congregation, but it is often difficult to reach those people who are in their late teens and 20s.
Because of changes in technology, in order to reach people of this age range, churches need to have a very strong Internet presence. When looking a little deeper, it is very important that churches have good local search engine results to get in front of young people who are looking to find a church.
This is because when someone goes to a search engine and types in something like “churches near me,” they are shown churches that are within the local area of the person who is searching online. If someone is standing in the middle of your town on their cell phone and doing this search, you want to make certain that your church is the first one that they see.
By working with a web designer who knows how to rank in local markets, you can ensure that your church is visible to young people who are trying to find out more information about what churches are available to them in their local areas.
Attracting Visitors To Your Church
As mentioned above, anytime that someone does a search for a business organization on their cell phone, they are first shown results that are the closest to their current location. Often, people who are traveling will still look for church services as they go through different towns.
If you are wanting to attract as many visitors as possible to your church, you need to make certain that your church is showing as one of the top results. This way, when someone is looking for a church as they travel through town, yours is front and center on the search engine results.
Very few people will argue that it’s more difficult than it ever has been to sustain a successful church. You need to be able to have as many opportunities as possible to reach more people to get them to come into your church and add to your congregation.
As you can see from the examples above, there are many times that having a strong local search presence is essential when it comes to getting new people into your church. Regardless of if you are trying to attract young people to your congregation, bring in visitors from other churches, or simply get the word out more about your church, having a strong search engine presence is key to conveying your messages with a modern audience.
Another one of Salterra’s Affordable Church Websites
Many churches have an ingrained philosophy that as it takes a village to raise a child, said same village can raise a church. While it is true that churches depend mostly on volunteers, many don’t realize that while a volunteer has the heart and passion, they may lack some of the skills. Not every church has within their congregation all the skill sets needed to cover all the jobs necessary to grow and expand the church. We specifically have a passion for helping those in need, churches, charities, and foundations that otherwise don’t have the resources that larger companies have for the goals that they want to fulfill. We have specific packages for this type of client for the express purpose of offering our knowledge and skill to an demographic that is under serviced in our industry. We recently had the opportunity to work with a passionate bible based church out of San Diego, that is seeking to grow God’s Kingdom. It was a pleasure working with The Gathering Place Church to offer them our professional services and give them an opportunity to reach more people through the internet. We were extremely pleased their staff was knowledgeable and enthusiastic to embrace this project. They had a great foundation with their current site and just needed a little guidance to round out their internet presence. Many churches don’t realize that it is more affordable than you may think to create a strong and professional Church website an still maintaining the integrity of what your church ( charity, or foundation) has to offer. Check out The Gathering Place and if you are in the San Diego area, stop in to say Hello to our friends there!
Making an entry into a search bar is like receiving several invitations to parties on the same night. Which one to choose, what is the agenda, what will be the most liked part of the event and how much will the time cost? Trying to choose affordable web design is like selecting the party that you most want to attend. The invitation is meant to set the tone of the event with the right colors, placement and description. It seems easy enough to build your own site, many companies offer the do it yourself option. Once you get started, it can seem overwhelming, intimidating, and the results may end up less than what you expected. There may also be limitations to your rankings on the search engines.
It all sounds easy enough, but allowing professionals to do what they do best can save you a significant amount of time, money and energy. As a small business owner, it’s normal to want to do everything yourself, it is consistent with our image of the entrepreneur. Your business is your image, your baby and your life-blood. We understand that, and honor your commitment to success by treating your website with the professional approach it deserves. A more professional appearance results from having help from someone with an independent eye for the subject. Web design can easily be professional and affordable.
How your company is perceived by others is one of your objectives. Understanding this point of view changes the question from why pay for web design to why would anyone not pay for web design? A well thought-out layout, professional design elements and professional images combine together to showcase your business at it’s best and most professional. If your goal is to compete with larger or more established companies, why would you leave a critical piece of your image, branding and marketing to anyone less than a professional?
In addition, the maintenance of a website by a professional company makes good business sense. Upgrades and changes can be made as time goes on, and the overall web design can always stay fresh in appearance. A well-maintained website can help speed page loading and results in a pleasant experience for the customer. There is more involved in a professional design layout than many people think. Let us show you how Salterra is the right choice for your selection of a Phoenix Web Designer
More About Salterra LLC
Salterra Web Services Specializes in Web Design, Internet Marketing, Search Engine Optimization, Hosting, Software Development, and Graphics. We also have a division that removes website malware, and maintains virus protection and the removal of malicious software. We founded the company in 2010. We are centrally located in Tempe, Arizona, but we have clients all over the world.