Salterra Hosting Company

How Quality Hosting Can Boost Your Website

To most founders and entrepreneurs, web hosting might seem like a standard service, with little to no difference between the recognized and unknown providers of the industry. However, the quality of your hosting provider can make the difference between your website being useless and successful. The experience your site’s visitors have is also greatly impacted by your web hosting. To help you navigate this difficult topic, we have compiled a list of the most important aspects of hosting you should consider when choosing your provider for your business’ website:

  1. Search Engine Ranking

The search engine ranking of your website is greatly affected by the speed of its loading time. The slower your host server is, the poorer the ranking you obtain. Another issue with low-quality web hosting is that your website might often be down, and when search engines attempt to visit your website unsuccessfully, your ranking will be negatively affected. Additionally, when your website is down, you might miss out on valuable targeted traffic to your content.

  1. Load Time and Speed

A slow and unresponsive website is clearly damaging to any business’s reputation. It offers an inferior user experience and puts your credibility in doubt for any new visitors. In today’s competitive and digitally advanced age, any sluggish website will result in visitors opting for the competitors. Choosing a quality hosting provider will make for a smooth user experience and ultimately increase your conversion rates.

  1. Security

Having a good web hosting company with a secure IP address will allow you to enable HTTPS on your website. This feature offers additional security and protection of sensitive data. This is the feature known as Secure Socket Layers (SSL) and it automatically encrypts all the information that goes through your website. This represents the ultimate protection against hackers for sensitive or personal information.

  1. Location

Another significant aspect of your web hosting is the location of the server. Having it closer means less latency, faster data transfer, and overall a smoother user experience. This can also greatly impact the search engine ranking of your website, seeing how Google takes the IP address of your server into account. Ideally, we recommend choosing a reputable web hosting provider located in the same country as your business.

  1. Support

One of the main issues with poor web hosting providers is the lack of support. Having no one to address when something goes wrong is extremely frustrating. Not to mention that the low-quality hosting has poor backup, and your website crashing can lead to a long downtime as well as the loss of valuable data. Quality web hosting companies provide 24/7 support and frequent website backups for any eventuality.

Choosing the right web hosting provider for your business is a difficult question to navigate for any business owner. There are naturally many more aspects of hosting, however, we strived to give you an overview of the most important factors and how they might affect your website’s quality, ranking, and overall user experience. Quality web hosting doesn’t have to be overly expensive, however, it has to come from a reputable provider.

The way your company operates within the online community is not just an important thing, it is the only thing. Choosing poor web hosting for your website can be the last big mistake you make before closing down and starting all over again.

Poor hosting features, or just as bad, the wrong hosting for your type of website needs can lead to long loading times, poor security features, and in the end, a web presence that makes you and your business seem unprofessional and inexperienced, not a presentation that will get you far in a world where authority and professionalism are the crucial importance.

Important features to look for in a Web host in 2022

Today’s modern businesses to take the time to find the best affordable web hosting for their needs if they will enjoy any success in this cutthroat market. As the foundation for your online ventures, it is simply too important to get this wrong. Look for a web hosting service that offers these high-quality features.

  • Speed (Nothing worse than a slow load)
  • Reliability
  • Security (a good host will keep all online transactions and business Safe from Hackers)
  • Peace of mind

Each of these aspects directly impacts your public impression. Poor performance shows the online consumer that you don’t understand what it takes to get ahead online, even with unbelievably good deals you will suffer poor online advancement.

How to choose the right Web Host company?

Don’t just accept any web hosting. You will need to consider the type of website you will be running and how it will perform in the following 5 ways:

Speed — speed is the single most important factor of your website performance. If you are planning to process large amounts of high-volume information, you will also need high-quality web hosting that can handle this traffic adequately. Or, one that features a content delivery network.

Reliability — it’s a bad thing when your website is not always in service. You will have a web host that can prove a 99.8% uptime for your business website just like their own. If you can’t count on this type of performance you will be in a problem when your website is down, also your business is down.

Customer service — how fast can your customer support be there to rectify any issue with their hosting? You will need a web host service that can give you support 24/7/365.

User interface — although web hosting can be a complicated affair, the UI can be easy and simplistic. If you are going to be doing all the hard work yourself, you should consider a web host with a simplistic interface.

Security — hackers are bad and you need a formidable defense against their nefarious deeds.

Make sure the malware scanners, backups, and auto-updates, are all set up before you sign on with this host.

To find out more about affordable web hosting in 2020, get in touch with us here.

About Salterra Digital Services

Salterra was started in 2011 by Terry and Elisabeth Samuels; nothing fancy and nothing pretentious. Quality work at a fair price. Starting with a web design focus, they both quickly learned that while having an amazing website to highlight your business is a great start, marketing is intrinsically foundational for our clients. When several clients were not seeing results through the search efforts of other companies, Terry took it to the next level. While digging into SEO and marketing, he found something he was very passionate about. His inner geek pushed him to focus solely on the data and analytics side of the business while Elisabeth built on her creative and visual strength and expanded the design side. In the industry, it is not always common to have both designers and digital marketing so closely connected, but to them it made perfect sense. Salterra’s World Headquarters is in Tempe Arizona

Terry and Elisabeth are the Hosts of Roundtable SEO Mastermind Series and SEO Spring Training Conference.