Dear Parham,

Thank you for speaking with us after being referred from Simon. We are excited to become part of the team that will help you reach your goals and expand your business.

As the following pages of our proposal will show, we utilize a wide range of skills to accomplish these goals of a successful social media marketing campaign. If you have any questions or concerns about this proposal, please don’t hesitate to leave a comment or email me.


Terry & Elisabeth Samuels
Salterra Web Services

Project Information:


Project NameContact NameContact EmailType of Project# of Indexed Pages
Math Science Academy of Southern CaliforniaParham Akhavanparhamakhavan@gmail.comMonthly Social21

Target Keywords

Math Tutoring
Science Tutors
SAT Tutoring
ACT Tutoring

Location Targets

Orange County

Salterra Will Do The Following:

Our Audits will also be used to direct our initial keyword research. Keep in mind that keyword research is one of the most valuable, high return activities in internet marketing. Ranking for certain keywords can make or break your website.

By analyzing the keyword demands of your market, you’ll not only learn what kind of phrases and terms to target for with Social Media but, also learn more about the nature of your customer base as a whole. It’s, therefore, crucial to identify how your prospects search for solutions to their problems and pain points, for the success of both your online marketing efforts and inbound marketing.

We will build a list of the targeted keywords (around 100 to 200), which we’ll use to inform our marketing efforts. We’ll also monitor, track, and report on where your social sites, your website, along with the websites of up to three competitors, rank for those targeted keywords. This way, we’ll be able to identify the tactics that are working and those that aren’t, for both you and your competition.

Salterra will also conduct a complete audit of all your current digital assets, and then consult on an optimization strategy for your existing digital assets, including your website, social media, digital ad campaigns or email marketing, or even web analytics including AdWords, and other digital marketing platforms.

We’ll also conduct a comprehensive audit of up to three websites of your competing companies and the current search engine keyword rankings.

Crafting Landing Pages and Call-to-Action

Each piece of content will come with a call-to-action (CTA) that encourages the visitor to move on to the next step and go to a landing page that’s specially focused on capturing their contact information and advance them into your digital sales funnel. We’ll also guide and advise you on the best practices for building and implementing your CTAs and landing pages for all social media campaigns.

Marketing Automation and Premium Content Work Flows

We’ll also regularly create premium content pieces for you, which we’ll offer your readers in exchange for their contact information. Once we collect their data, we’ll move them into an automated email workflow, which has branching logic. This ideally helps them through the buyer’s journey and lets us capture their attention, so that we can nurture them and find out when they’re ready to purchase.

Some content pieces will also specifically be for Google and further driving your company’s expertise from your website across all social networks. Authorative content regularly posted is crucial for the success of your social media engagement and website conversions.

Salterra will publish one targeted blog post a week for every site. Publishing fresh, ongoing content that’s interesting to your target audience is vital for digital marketing success. Google loves websites that publish unique content regularly. Paired with a custom graphic image to be used to drive this traffic from your social media networks to your website.

Moreover, the more the content you publish, the better you can answer your prospect’s questions. Every post will include a CTA that will encourage them to take action and move on to becoming a lead.

We can also setup a call tracking system that tracks the day, the source (Google, Facebook, Yelp, etc.), phone number, who called your office, and who got your office number from the website. This is useful to track direct results from social campaigns, on top of the pixel reporting.

Our team will create new digital properties for your web presence. This could include basic social accounts like Instagram or Tumblr, even ranging to Syndication Networks, Google Sites, and Amazon Stacks. Social and SEO tactics are closely tied and these are just some of the many properties we will build our for you.

Salterra will send monthly Page Reports regarding social accounts, as well as Ad reports based on your ads’ timelines. Communication on your success is important to us. We want to be completely transparent with you about your social media performance.

Your Investment

Silver Plan
Creation of All Social Accounts (FB, IG, LI, TW, TM, PI, etc.)
Set Up Remarketing Pixel
Keyword Research & Competitor Audit
Blog Management
Original Content & Graphics for Social Postings (3/wk)
Up to 2 Ad Campaigns per Month
Total for Silver Plan + 25% of total Ad Spend$1000
Gold Plan
Creation of All Social Accounts (FB, IG, LI, TW, TM, PI, etc.)
Set Up Remarketing Pixel
Keyword Research & Competitor Audit
Blog Management
Original Content & Graphics for Social Postings (5/wk)
Up to 4 Ad Campaigns per Month
Total for Gold Plan + 20% of total Ad Spend$1200
Platinum Plan
Creation of All Social Accounts (FB, IG, LI, TW, TM, PI, etc.)
Set Up Remarketing Pixel
Keyword Research & Competitor Audit
Blog Management
Original Content & Graphics for Social Postings (5/wk)
Up to 8 Ad Campaigns per Month
Total for Platinum Plan + 15% of total Ad Spend$1500

Fine Print: 

These Prices are contingent on having full admin access to ALL social accounts, Google accounts and back end of the website.

Payment Terms: Due before work starts. Payments will be due on or before the 22nd of each month

Length of Agreement: We ask for a 12 Month Commitment, with 6 Months being Mandatory, and a 60 Day Cancellation Notice after 6 Months.

This proposal is valid for up to thirty (30) days after being presented. In addition, by reading this proposal you are agreeing that any information contained herein is confidential and will not be shared with any third parties without Salterra’s permission.

Additional Options

Monthly Power Pages

  • 15 locations
  • Longtail Keywords

Cost is $500 Per Month
12-Months Minimum Commitment

Monthly PPC Management

  • Up to $2,500 in Monthly Spend
  • Over $2,500 = 20% of Spend Amount

Cost is $250.00 Per Month
12-Months Minimum Commitment

Monthly GMB Optimization

  • Optimize Business Listing
  • Citation & Link Building

Cost is $500 Per Month
6-Months Minimum Commitment

About Salterra LLC

Salterra is Terry and Elisabeth Samuels

From a small independent company to an agency of talented and dedicated professionals, Salterra has built a solid reputation of hard working and result-oriented relationships.

What began over 8 years ago has grown to encompass web developers, designers, social media professionals, and alliances with several of the top SEO professionals worldwide. By aligning ourselves with skill, knowledge and professional talent we are able to leverage our business to provide exceptional quality for the greatest value to our clients. Showing business owners how we can position their business to increase their revenue is our passion. We show companies how they can increase profit by building brand awareness, connecting with their customers, driving more web traffic, and increasing their overall sales.

Our clients have always been the most important part of our business – many remaining with us since the beginning. The team at Salterra Complete Web Services has the sophistication and adaptability to produce top-notch results professionally to companies and corporations of all sizes and experience levels.

No matter the size of your business, our team can take you to greater heights. Salterra specializes in professional web design, graphic design, and internet marketing. Our team will not only provide you with a user-friendly and striking website, but we will also ensure that the site reinforces your brand, increases traffic, and increases customer loyalty. Our website designers use search-friendly design elements and trustworthy technologies. This will ensure that your finished product is not only refined and eye-catching but remains stable, secure, and consistent with all your internet business needs. We provide your business with the functions and features that will elevate your business and provide value in your marketplace.

Read More

Acceptance of Proposal

Click Award for Details

Call Terry 480-273-2273

Call Elisabeth 602-430-3622

Recent Reviews

5(based on 3 reviews)
  • Terry and Elizabeth are great to work with. Just tell them what you are looking to do and they get it done and better than you thought. Leslie Perricone - Perricone Designs 07/23/2017
  • Salterra Web Design & SEO did a complete website redesign and did it faster than I expected. Stanton Spellman 01/21/2019
  • Not only did their web design team deliver, but their SEO services deliver better results than any provider in the past. Thanks! Michael Pilko 05/31/2017