Dear Don,

Thank you for meeting with us. We are excited to become part of the team that will help you reach your goals and expand your business.

As the following pages of our proposal will show, we utilize a wide range of skills to accomplish these goals of a professional website and increased marketing reach. If you have any questions or concerns about this proposal, please don’t hesitate to leave a comment or email me.

Sincerely,

Terry & Elisabeth Samuels
Owners,
Salterra Web Services

Project Information:

Domain: https://larsonwm .com/

Project NameContact NameContact EmailType of Project# of Indexed Pages
Larson Wealth ManagementDon LarsonMonthly SEO & Web131

Financial Planners in Scottsdale – Comparison Snapshot

Current Larson Wealth Website

#1 Competitor

#2 Competitor

#3 Competitor

Current Larson Wealth Reports

Website Audit (Basic)

Current Rankings-none

Current Links (Basic)

Target Keywords

Keywords
Financial Planners
Financial Planning
Asset Management
Investments
Life Insurance

Location Targets

Locations
Tempe
Scottsdale
Chandler
Mesa
Gilbert

Salterra Will Do The Following:

Our Audits will also be used to direct our initial keyword research. Keep in mind that keyword research is one of the most valuable, high return activities in SEO. Ranking for certain keywords can make or break your website.

By analyzing the keyword demands of your market, you’ll not only learn what kind of phrases and terms to target for with SEO, but also learn more about the nature of your customer base as a whole. It’s therefore crucial to identify how your prospects search for solutions to their problems and pain points, for the success of both your SEO efforts and inbound marketing.

We will build a list of the targeted keywords (around 100 to 200), which we’ll use to inform our marketing efforts. We’ll also monitor, track, and report on where your site, along with the websites of up to three competitors, rank for those targeted keywords. This way, we’ll be able to identify the tactics that are working and those that aren’t, for both you and your competition.

Salterra will also conduct a complete audit of all your current digital assets, and then consult on an optimization strategy for your existing digital assets, including your website, social media, digital ad campaigns or email marketing, or even web analytics including AdWords, and other digital marketing platforms.

We’ll also conduct a comprehensive audit of up to three websites of your competing companies and the current search engine keyword rankings.

Most of your current prospects, especially those on mobile devices, are looking for local businesses. Optimizing your local SEO can help your business stand out in the search engines. Local ranking aspects such as name, phone number and address, along with customer reviews are vital when it comes to ranking to the top of organic results, as well as getting features in the various digital maps.

We’ll audit your site for the comprehensive set of off-site and on-site local SEO elements and optimize all of these elements for maximum visibility.

Crafting Landing Pages and Call-to-Action

Each piece of content will come with a call-to-action (CTA) that encourages the visitor to move on to the next step and go to a landing page that’s specially focused on capturing their contact information and advance them into your digital sales funnel. We’ll also guide and advise you on the best practices for building and implementing your CTAs and landing pages.

Marketing Automation and Premium Content Work Flows

We’ll also create three premium content pieces for you, which we’ll offer your readers in exchange for their contact information. Once we collect their data, we’ll move them into an automated email workflow, which has branching logic. This ideally helps them through the buyer’s journey and lets us capture their attention, so that we can nurture them and find out when they’re ready to purchase.

We can also setup a call tracking system that tracks the day, the source (Google, Facebook, Yelp, etc.), phone number, who called your office, and who got your office number from the website. The rest of these activities will occur every month between months 2 and 12.

Salterra will publish one targeted blog post a week for every site. Publishing fresh, ongoing content that’s interesting to your target audience is vital for digital marketing success. Google loves websites that publish unique content regularly.

Moreover, the more the content you publish, the better you can answer your prospect’s questions. Every post will include a CTA that will encourage them to take action and move on to becoming a lead.

As the number of users searching from mobile devices increases, the importance of local SEO is undisputed. Nowadays, Google is even localizing searches made on desktop computers. We begin by optimizing your Apple Maps, Bing Places, and Google My Business Listings and then submit your Name, Address and Phone (NAP) to the top 10 directories in your locality. These directories essentially feed the data to most of the online directories.

Next, we start building your local citations. These are regarded as an indication that your business has a real physical address and premises, which gives you points in Googles assessment of your business and website.

Links that point to your site from other authority sites are a major factor. In their eyes, if high quality, trusted sites are pointing to your site, then your site must also be trusted. We look at your niche and the organizations that you’re a member of to see if there are opportunities for correct, quality links.

We also perform an inbound link analysis of your competition. In the process, we identify sites that rank higher than yours for the targeted keywords, and all the links that point to these websites. We then use this list as a guide for our link building efforts.

Our team will also monitor each page of your site to assess where the page ranks in the search results, how often these pages appear in search results, how often the results are clicked, along with how much traffic each page receives. This way, we’ll be able to make changes to the pages and optimize them to drive more traffic by increasing their visibility.

Our team will create new digital properties for your web presence. Syndication Networks, Google Sites, and Amazon Stacks are just some of the many properties we will build our for you.

Salterra will create your custom reporting d=Dashboard that will allow you or your staff to login 24/7 and few your reports. We want you to see what we do.

Your Investment

DescriptionPrice
Month One Cost
Complete Website Audit Tasks$100
Google My Business Optimization$250
Keyword Research & Competitor Audit$150
Build Out New Service and City Pages$1000
Total Month One$1500
Monthly Cost – Month Two
Content, Blogging, Syndication Setup$800
Press Release$200
GMB Local Citations$200
Link Building$300
Total Month 2$1500
Monthly Cost – Months 3 – 12
Content, Blogging$500
Link Building$800
Build Out Google Properties$200
Total Month 3 – 12$1500

Fine Print: 

These Prices are contingent on having full admin access to the website and the hosting account.

Payment Terms: Due before work starts. Payments will be due on or before the 22nd of each month

Length of Agreement: We ask for a 12 Month Commitment, with 3 Months being Mandatory, and a 60 Day Cancellation Notice after 3 Months.

This proposal is valid for up to thirty (30) days after being presented. In addition, by reading this proposal you are agreeing that any information contained herein is confidential and will not be shared with any third parties without Salterra’s permission.

Additional Options

Monthly Power Pages

  • 15 locations
  • Longtail Keywords

Cost is $500 Per Month
12-Months Minimum Commitment

Monthly PPC Management

  • Up to $2,500 in Monthly Spend
  • Over $2,500 = 20% of Spend Amount

Cost is $450.00 Per Month
12-Months Minimum Commitment

Monthly GMB Optimization

  • Optimize Business Listing
  • Citation & Link Building

Cost is $500 Per Month
6-Months Minimum Commitment

Social Media Marketing

Monthly Gold Plan

  • 3 Page posting/wk. (original content)
  • 1-Social account creation included
  • 2 Ad Campaigns/mo.
  • Facebook, LinkedIn, Google, Pinterest, Tumblr, Instagram

Cost is $350.00 Per Month
12-Months Minimum Commitment
Ad Spend Management = 25% of monthly spend

Monthly Silver Plan

  • 5 Page posting/wk. (original content)
  • 2-Social account creation included
  • 4 Ad Campaigns/mo.
  • Facebook, LinkedIn, Google, Pinterest, Tumblr, Instagram

Cost is $450.00 Per Month
12-Months Minimum Commitment
Ad Spend Management = 20% of monthly spend

Monthly Platinum Plan

  • 5 Page posting/wk. (original content)
  • 5-Social account creation included
  • 7 Ad Campaigns/mo.
  • Comprehensive audience building
  • Blog management
  • Facebook, LinkedIn, Google, Pinterest, Tumblr, Instagram

Cost is $650.00 Per Month
12-Months Minimum Commitment
Ad Spend Management = 15% of monthly spend

About Salterra LLC

Salterra is Terry and Elisabeth Samuels

From a small independent company to an agency of talented and dedicated professionals, Salterra has built a solid reputation of hard working and result-oriented relationships.

What began over 8 years ago has grown to encompass web developers, designers, social media professionals, and alliances with several of the top SEO professionals worldwide. By aligning ourselves with skill, knowledge and professional talent we are able to leverage our business to provide exceptional quality for the greatest value to our clients. Showing business owners how we can position their business to increase their revenue is our passion. We show companies how they can increase profit by building brand awareness, connecting with their customers, driving more web traffic, and increasing their overall sales.

Our clients have always been the most important part of our business – many remaining with us since the beginning. The team at Salterra Complete Web Services has the sophistication and adaptability to produce top-notch results professionally to companies and corporations of all sizes and experience levels.

No matter the size of your business, our team can take you to greater heights. Salterra specializes in professional web design, graphic design, and internet marketing. Our team will not only provide you with a user-friendly and striking website, but we will also ensure that the site reinforces your brand, increases traffic, and increases customer loyalty. Our website designers use search-friendly design elements and trustworthy technologies. This will ensure that your finished product is not only refined and eye-catching but remains stable, secure, and consistent with all your internet business needs. We provide your business the functions and features that will elevate your business and provide value in your marketplace.

Read More

Acceptance of Proposal

Click Award for Details

Call Terry 480-273-2273

Call Elisabeth 602-430-3622

Recent Reviews

REVIEWS
5(based on 3 reviews)
  • Salterra Web Services is the Real Deal Holyfield of all things Web & Internet related! My go-to guys in Phoenix, AZ! 10 stars if the option was available, but I'll definitely leave them 5! Christopher Schwarz 06/07/2017
  • Beautiful, professional looking website! i got quotes from other SEO companies but Salterra was stood out above the rest. Jason Bush 05/29/2019
  • I can't say enough about Terry and his expertise. He helped quickly diagnose a site speed issue with a site, and helped us fix it fast. Terry was recommended to us by a friend, and I couldn't be happier with his quick reach out, support, and timely help. I highly recommend Terry and Salterra! Colan Scheidenhelm 02/29/2019