Proposal Kaleidoscope Screen Printing 10-29-18

Salterra Web Design in Phoenix AZ

Proposal Kaleidoscope Screen Printing

Dear Ken,

It was great to meet you and really look forward to helping you with your business website and additionally being able to show off your screenprinting work as well! We are excited to become part of the team that will help you reach your goals and expand your business.

As the following pages of our proposal will show, we utilize a wide range of skills to accomplish these goals of a professional website and increased marketing reach. If you have any questions or concerns about this proposal, please don’t hesitate to leave a comment or email me.


Terry & Elisabeth Samuels
Salterra Web Services

Project Information:

Domain: no domain yet

Project NameContact NameContact EmailType of Project# of Indexed Pages
Kaleidoscope Screen PrintingKen[email protected]New WebsiteN/A

Salterra Will Do The Following:

Our Audits will also be used to direct our initial keyword research. Keep in mind that keyword research is one of the most valuable, high return activities in SEO. Ranking for certain keywords can make or break your website.

By analyzing the keyword demands of your market, you’ll not only learn what kind of phrases and terms to target for with SEO, but also learn more about the nature of your customer base as a whole. It’s therefore crucial to identify how your prospects search for solutions to their problems and pain points, for the success of both your SEO efforts and inbound marketing.

We will build a list of the targeted keywords (around 100 to 200), which we’ll use to inform our marketing efforts. We’ll also monitor, track, and report on where your site, along with the websites of up to three competitors, rank for those targeted keywords. This way, we’ll be able to identify the tactics that are working and those that aren’t, for both you and your competition.

Your website begins with a thorough, up-front process of discovery including but not limited to, keyword research, niche research, and competitor research.

Your project’s success depends on a solid foundation; this work is crucial.


  • Project setup
  • Timeline & milestone setup
  • Business objectives survey
  • Design objectives survey
  • Ideal Customer profile brief
  • Conversion workflow
  • Sitemap

We will create a custom website design based on your branding, colors, functionality requirements, and best usability practices. Your design will be unique to your company and set up for maximum conversion.

Your website will consist of a combination of convention and creativity to make sure that your visitors can find the content they need and inquire about your services. We design and code to the highest of standards and always keep up with industry trends.


  • A Custom website design concept (based on design conversation and feedback)
  • Reasonable Revisions
  • Templates & interface code for:
    • Homepage
    • Inside pages
    • Standard page elements (headers, paragraphs, images, videos, links, etc)
    •  Form elements
  • Cross-browser testing and mobile responsiveness

Crafting Landing Pages and Call-to-Action

Each piece of content will come with a call-to-action (CTA) that encourages the visitor to move on to the next step and go to a landing page that’s especially focused on capturing their contact information and advance them into your digital sales funnel. We’ll also guide and advise you on the best practices for building and implementing your CTAs and landing pages.

We will create your website with about six to ten (6-10) pages. Content will be created and provided by you unless specified below. Content can range from text, pictures, galleries, PDF/PPT/DOC downloadable files, embedded video, forms, and any element supported by our platform.

CUSTOM MODULES: We will create the following custom modules as part of your website…

  • Forms: contact us, customer feedback, and online reviews; all form data will automatically be collected in your database
  • A custom video of your screenprinting process, as well as images from your shop.
  • Blog/News: you will be able to post new content and articles; your blog can include an rss feed, categories, and an archive; comments are optional; your blog will be integrated directly into your website; your blog supports categories, tags, and rss; we will implement syndication networks for additional shareability of blog content with our SEO packages.
  • Homepage: we will use mobile compatible technology ensuring that you are compliant with the current search requirements.
  • Custom Login for premium members to view investment opportunities and communicate. Properties can be searchable as portfolios.


  • Fully Functional Website
  • Google Analytics Install
  • Google Webmaster Tools Setup
  • Malware Security and Protection
  • On Page Optimization of Titles, Descriptions and Header Tags

Before your website goes live we will do a quality control review of each web page to make sure it meets our specifications. Also, we will help you transfer your DNS to point to your new website. Finally, we will provide website maintenance for up to 6 months (not including any major design changes, or content overhaul.)

Included in this initial project will be three (3) training’s that can cover the following topics:

  • Basic Website Management & Blog
  • Custom Modules & Plugins
  • Email Marketing (if requested)
  • Analytics

Each of these training’s will be recorded and presented for future use. Additional screen-cast training’s might be delivered to support specific processes included in your website project. Pre-recorded videos or documentation are provided for review at your convenience.

Marketing Automation and Premium Content Work Flows

We’ll also create three premium content pieces for you, which we’ll offer your readers in exchange for their contact information. Once we collect their data, we’ll move them into an automated email workflow, which has branching logic. This ideally helps them through the buyer’s journey and lets us capture their attention so that we can nurture them and find out when they’re ready to purchase.

Your Investment

New Website Costs
Design & planning
Keyword research
Setup temporary server
Content 10-Pages
Graphics & images up to 10
New Informational Web design
Install security & privacy software
Install backup software
Move site to live location
4 Hours of training
Web Design Cost$1800.00
Domain, Hosting & SSL Certificate$300.00
Interest in a 50/50 trade ($1100 + $1100 in Screen Printing)
Total Project Cost$2100.00

Fine Print: 

Payment Terms: 50% down – 50% upon completion. 50% of balance if project delays go over 30 days

This proposal is valid for up to thirty (30) days after being presented. In addition, by reading this proposal you are agreeing that any information contained herein is confidential and will not be shared with any third parties without Salterra’s permission.

SEO (Search Engine Optimization) Plans

Once your website is complete, we will meet and discuss your business growth goals and how we can put together a package to accomplish them. This is a brief overview of what some of the components to a marketing package can include.

Silver SEO Plan Monthly
3- Key Phrases + LSI Variations
2-Blog Posts per Month
Local SEO – 3 Areas
Google My Business Optimization
10 GEO Tagged Images
Organic Link Building
Bing Webmaster Tools Setup
Custom SEO Reporting Dashboard
Content for Linking x3
50-Mixed web 2.0 posts
250 Local Citations
Network Syndication Setup 1