Proposal for a New Church Website from Salterra, LLC

Dear,

We appreciate the opportunity to review your presentation and be considered to work with you on developing your Church event website.

Based on our experience, we are highly confident we can deliver to you a website that will result in strong attendance and the capture of the data to connect and remarket to.

As the following pages of the proposal will show, we utilize a wide range of skills to accomplish these goals of a professional website,  an increase in qualified web traffic through clearly navigating your event calendar and event registration. If you have any questions or concerns about this proposal, please don’t hesitate to leave a comment or email me.

Sincerely,

Terry & Elisabeth Samuels
Owners,
Salterra Web Services

Project Information:

Project NameContact NameContact EmailProject Type
Church WebsiteNew Church Website Event Calendar/Registration

Your Requirements:

The main goals of the new website will be:

  • To create a user-friendly website with your solid branding.
  • Provide Hosting and SSL certificate
  • Event Calendar
  • Event Registration
  • Payment Processing

Project Scope Web Development

(Click on Blue Tabs to Expand)

Your website begins with a thorough, up-front process of discovery including but not limited to, keyword research, niche research, and competitor research.

Your project’s success depends on a solid foundation; this work is crucial.

DELIVERABLES:

  • Project setup
  • Timeline & milestone setup
  • Business objectives survey
  • Design objectives survey
  • Ideal Customer profile brief
  • Conversion workflow
  • Sitemap

We will create a custom website design based on your branding, colors, functionality requirements, and best usability practices. Your design will be unique to your foundation and set up for maximum conversion. Ease of navigation is paramount for events, allowing a clear path from discovery to sign-up.

Your website will consist of a combination of convention and creativity to make sure that your visitors can find the content they need and effectively make a descision to attend. We design and code to the highest of standards and always keep up with industry trends.

DELIVERABLES:

  • A Custom website design concept (based on design conversation and feedback)
  • Reasonable Revisions
  • Templates & interface code for:
    • Homepage
    • Inside pages
    • Standard page elements (headers, paragraphs, images, videos, links, etc)
    •  Form elements/Calendar, Location, Sign-up, Payment Processing
  • Cross-browser testing and mobile responsive

We will create your website with about 4-5 pages (tbd). Content will be provided by you, unless otherwise discussed. Content can range from text, pictures, galleries, PDF/PPT/DOC downloadable files, embedded video, forms, and any element supported by our platform.

CUSTOM MODULES: We will create the following custom modules as part of your website…

    • Forms: contact us, customer feedback, and online reviews; all form data will automatically be collected in your database
    • Homepage: we will use mobile compatible technology ensuring that you are compliant with the current search requirements.
    • Locations:  address with Google Map embed, directions, hours, services (up to 10 checkbox fields), phone number, email contact; we will integrate reviews (that you provide) to promote your reputation and can link to any existing review platform that you request.

DELIVERABLES:

  • Fully functional website
  • Google Analytics install
  • Google Webmaster tools setup
  • Malware security and Protection
  • On Page optimization of titles, descriptions and header tags

Before your website goes live we will do a quality control review of each web page to make sure it meets our specifications. We will have your team review the site as well and make and adjustements necessary. Finally, we will provide website maintenance for up to 6 months (not including any major design changes, or content overhaul.)

Included in this initial project will be two (2) trainings that can cover the following topics:

  • Basic website management & blog
  • Custom Modules & Plugins
  • Email Marketing (if requested)
  • Analytics

Each of these trainings will be recorded and presented for future use. Additional screen-cast trainings might be delivered to support specific processes included in your website project. Pre-recorded videos or documentation are provided for review at your convenience.

Pricing for Web Design

Features# of Pages/ProductsTimelineTotal
New Web SiteUp to 6 Pages3 Weeks to 1st Review$
Annual Hosting & SSL Certificate$
Payment Integration$
 Total For Project $
 Total Down Payment 50% $
 Balance Due at End of Project $


Additional Options:


Logo Design: $

Social Media Graphics: $ per platform

Flyers: $ (design only)

Brochures: $ /trifold glossy #1000 (shipped)

Product Labels: Varies

Print Catalog: Varies


SEO (Search Engine Optimization)

Silver SEO Plan Monthly

3- Key Phrases + LSI Variations
2-Blog Posts per Month
Local SEO – 3 Areas
Google My Business Optimization
Organic Link Building

Bing Webmaster Tools Setup
Custom SEO Reporting Dashboard
Content for Linking x3
50-Mixed web 2.0 posts
250 Google Map Citations (Drip 2 Mo)
Network Syndication Setup 1-Ring

Cost is $ Per Month

6-Months Minimum Commitment

Gold SEO Plan Monthly

5 Key Phrases + LSI variations
4-Blog Posts per Month
Local SEO – 5 Areas
Google My Business Optimization
Organic Link Building
Bing Webmaster Tools Setup

Custom SEO Reporting Dashboard
Content for Linking x5
100-Mixed web 2.0 posts
50-Web2.0 Bookmarks
300 Google Map Citations (drip 3 Mo)
30 – Bookmarks w/NAP Local IP
Network Syndication Setup 2-Ring

Cost is $ Per Month

6-Months Minimum Commitment

Platinum SEO Plan Monthly

10 Key Phrases + LSI variations
8-Blog Posts per Month
Local SEO – 8 Areas
Google My Business Optimization
Organic Link Building
Bing Webmaster Tools Setup

Custom SEO Reporting Dashboard
Content for Linking x8
150-Mixed web 2.0 posts
100-Web2.0 Bookmarks
400 Google Map Citations (drip over 3 mo.)
35 – Bookmarks w/NAP Local IP
Network Syndication Setup 4-Ring

Cost is $ Per Month

6-Months Minimum Commitment

Social Media Marketing

  • 3 Page posting/wk. (original content)
  • Social account creation included
  • 2 Ad Campaigns/mo.
  • Facebook, LinkedIn, Google, Pinterest, Tumblr, Instagram

Cost is $ Per Month

6-Months Minimum Commitment

Ad Spend Management = 25% of monthly spend

  • 5 Page posting/wk. (original content)
  • Social account creation included
  • 4 Ad Campaigns/mo.
  • Facebook, LinkedIn, Google, Pinterest, Tumblr, Instagram

Cost is $ Per Month

6-Months Minimum Commitment

Ad Spend Management = 20% of monthly spend

  • 5 Page posting/wk. (original content)
  • Social account creation included
  • 7 Ad Campaigns/mo.
  • Comprehensive audience building
  • Blog management
  • Facebook, LinkedIn, Google, Pinterest, Tumblr, Instagram

Cost is $ Per Month

6-Months Minimum Commitment

Ad Spend Management = 15% of monthly spend

About Salterra, LLC

Salterra is Terry and Elisabeth Samuels

Started with humble beginnings, what was once an opportunity to give back to our church has evolved into a full-fledged agency.

As Terry was recovering from major shoulder surgery, there were only so many games of Call of Duty that he could play. Becoming increasingly restless, he received an opportunity to help our small local church. Updating and managing our church website soon evolved into requests from a few businesses within our congregation needing help with their own websites. Terry had an extensive computer background, so it was a great fit. 

Thus Salterra was born. Business started to come in quite steadily, and Terry recruited his first employee – his wife, Elisabeth.  Armed with a strong customer service background, a passion and talent for art, and a desire to learn, our company rapidly established itself. Over the years, we have seized every opportunity to grow in our industry, learning everything we can to be able to offer our clients the most excellent experience and provide achievable, dynamic results.

We have grown into a competitive and respected business. What started as just the two of us has grown to encompass web developers, designers, social media professionals, and alliances with some of the top SEO professionals in our field. By aligning ourselves with skill, knowledge, and professional talent we are able to leverage our business to provide exceptional quality for the greatest value to our clients.

Our clients have always been the most important part of our business – many remaining with us since the beginning. Their loyalty speaks to our ability and service, and for that, we are truly grateful.

The team at Salterra Complete Web Services has metropolitan experience with small-town accessibility. This sophistication and adaptability allow us the range to respond and produce top-notch results professionally to companies and corporations of all sizes and experience levels.

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Acceptance of Proposal