Dear Jasmine,

Thank you for reaching out to us. We are excited to become part of the team that will help you reach your goals and expand your business.

As the following pages of our proposal will show, we utilize a wide range of skills to accomplish these goals of a professional website and increased marketing reach. If you have any questions or concerns about this proposal, please don’t hesitate to leave a comment or email me.


Terry & Elisabeth Samuels
Salterra Web Services

Project Information:

Domain: Nothing Current

Project NameContact NameContact EmailType of Project# of Indexed Pages
Cross Country RoofingJasmineccrarizona@gmail.comNew  Website33 (blogs)


Salterra Will Do The Following:

Our Audits will also be used to direct our initial keyword research. Keep in mind that keyword research is one of the most valuable, high return activities in SEO. Ranking for certain keywords can make or break your website.

By analyzing the keyword demands of your market, you’ll not only learn what kind of phrases and terms to target for with SEO, but also learn more about the nature of your customer base as a whole. It is, therefore, crucial to identify how your prospects search for solutions to their problems and pain points, for the success of both your SEO efforts and inbound marketing.

We will build a list of the targeted keywords (around 100 to 200), which we’ll use to inform our marketing efforts. We’ll also monitor, track, and report on where your site, along with the websites of up to three competitors, rank for those targeted keywords. This way, we’ll be able to identify the tactics that are working and those that aren’t, for both you and your competition.

Your website begins with a thorough, up-front process of discovery including but not limited to, keyword research, niche research, and competitor research.

Your project’s success depends on a solid foundation; this work is crucial.


  • Project setup
  • Timeline & milestone setup
  • Business objectives survey
  • Design objectives survey
  • Ideal Customer profile brief
  • Conversion workflow
  • Sitemap

We will create a custom website design based on your branding, colors, functionality requirements, and best usability practices. Your design will be unique to your company and set up for maximum conversion.

Your website will consist of a combination of convention and creativity to make sure that your visitors can find the content they need and inquire about your services. We design and code to the highest of standards and always keep up with industry trends.


  • A Custom website design concept (based on design conversation and feedback)
  • Reasonable Revisions
  • A Custom Contact Form
  • Templates & Interface code for:
    • Homepage
    • Inside pages
    • Standard page elements (headers, paragraphs, images, videos, links, etc)
    •  Form elements
  • Cross-browser testing and mobile responsiveness

Crafting Landing Pages and Call-to-Action

Each piece of content will come with a call-to-action (CTA) that encourages the visitor to move on to the next step and go to a landing page that’s especially focused on capturing their contact information and advance them into your digital sales funnel. We’ll also guide and advise you on the best practices for building and implementing your CTAs and landing pages.

We will create and build a custom branded website. Content will be created and provided by you unless specified below. Content can range from text, pictures, galleries, PDF/PPT/DOC downloadable files, embedded video, forms, and any element supported by our platform.

CUSTOM MODULES: We will create the following custom modules as part of your website…

  • Forms: contact us, customer feedback, and online reviews; all form data will automatically be collected in your database
  • Blog/News: you will be able to post new content and articles; your blog can include an rss feed, categories, and an archive; comments are optional; your blog will be integrated directly into your website; your blog supports categories, tags, and rss; we will implement syndication networks for additional shareability of blog content with our monthly SEO packages.
  • Homepage: we will use mobile compatible technology ensuring that you are compliant with the current search requirements.


  • Fully Functional Website
  • Google Analytics Install
  • Google Webmaster Tools Setup
  • Malware Security and Protection
  • On Page Optimization of Titles, Descriptions and Header Tags

Before your website goes live we will do a quality control review of each web page to make sure it meets our specifications. Also, we will help you transfer your DNS to point to your new website. Finally, we will provide website maintenance for up to 6 months (not including any major design changes, or content overhaul.)

Included in this initial project will be three (3) training’s that can cover the following topics:

  • Basic Website Management & Blog
  • Custom Modules & Plugins
  • Email Marketing (if requested)
  • Analytics

Each of these training’s can be recorded and saved for future use. Pre-recorded videos or documentation are provided for review at your convenience.

Marketing Automation and Premium Content Work Flows

We can have premium content provided for your website to allow potential customers to connect, and further identify their needs within the sales process. Thereby qualifying them for additional purchases and retain their information for future marketing. Please let us know if you would like this service.

Your Investment

New Website Costs
Create New Website including FAQ, & Blog Section2400.
Setup Temporary Server
Custom Contact/Payment Forms
Graphics & Images up to 10 (unless additional provided by client)
Social Media Connections
Install Security & Privacy Software
Install Backup Software
Move Site to Live Location
4 Hours of Training
Web Design Cost2400.00
Annual Hosting200.00
Install SSL Cert100.00
Total Project Cost2700.00

Fine Print: 

Payment Terms: 50% down – 50% upon completion. 50% of balance if project delays go over 60 days

This proposal is valid for up to thirty (30) days after being presented. In addition, by reading this proposal you are agreeing that any information contained herein is confidential and will not be shared with any third parties without Salterra’s permission.

SEO (Search Engine Optimization) Plans (Phase 2/Not Discussed)

Once your website is complete, we will meet and discuss your business growth goals and how we can put together a package to accomplish them. This is a brief overview of what some of the components to a marketing package can include.

Silver SEO Plan Monthly
3- Key Phrases + LSI Variations
2-Blog Posts per Month
Local SEO – 3 Areas
Google My Business Optimization
10 GEO Tagged Images
Organic Link Building
Bing Webmaster Tools Setup
Custom SEO Reporting Dashboard
Content for Linking x3
50-Mixed web 2.0 posts
250 Local Citations
Network Syndication Setup 1-Ring

Cost is $ Per Month

12-Months Minimum Commitment

Gold SEO Plan Monthly
5 Key Phrases + LSI variations
4-Blog Posts per Month
Local SEO – 5 Areas
GMB Optimization + Boost
15 GEO Tagged Images
Organic Link Building
Bing Webmaster Tools Setup
Custom SEO Reporting Dashboard
Content for Linking x5
100-Mixed web 2.0 posts
300 Local Citations
Network Syndication Setup 2-Ring

Cost is $ Per Month

12-Months Minimum Commitment

Platinum SEO Plan Monthly
10 Key Phrases + LSI variations
6-Blog Posts per Month
Local SEO – 8 Areas
GMB Optimization + Boost
25 GEO Tagged Images
Organic Link Building
Bing Webmaster Tools Setup
Custom SEO Reporting Dashboard
Content for Linking x8
150-Mixed web 2.0 posts
400 Local Citations
Network Syndication Setup 4-Ring

Cost is $ Per Month

12-Months Minimum Commitment

Additional Options (Not Discussed)

Monthly Power Pages

  • 15 locations
  • Longtail Keywords

Cost is $ Per Month
12-Months Minimum Commitment

Monthly PPC Management

  • Up to $2,500 in Monthly Spend
  • Over $2,500 = 20% of Spend Amount

Cost is $ Per Month
12-Months Minimum Commitment

Monthly GMB Optimization

  • Optimize Business Listing
  • Citation & Link Building

Cost is $ Per Month
6-Months Minimum Commitment

Social Media Marketing

Monthly Gold Plan

  • 3 Page posting/wk. (original content)
  • 1-Social account creation included
  • 2 Ad Campaigns/mo.
  • Facebook, LinkedIn, Google, Pinterest, Tumblr, Instagram

Cost is Per Month
12-Months Minimum Commitment
Ad Spend Management = 25% of monthly spend

Monthly Silver Plan

  • 5 Page posting/wk. (original content)
  • 2-Social account creation included
  • 4 Ad Campaigns/mo.
  • Facebook, LinkedIn, Google, Pinterest, Tumblr, Instagram

Cost is Per Month
12-Months Minimum Commitment
Ad Spend Management = 20% of monthly spend

Monthly Platinum Plan

  • 5 Page posting/wk. (original content)
  • 5-Social account creation included
  • 7 Ad Campaigns/mo.
  • Comprehensive audience building
  • Blog management
  • Facebook, LinkedIn, Google, Pinterest, Tumblr, Instagram

Cost is Per Month
12-Months Minimum Commitment
Ad Spend Management = 15% of monthly spend

Acceptance of Proposal