Proposal Alpha Dog Firearms 10-1-18

Salterra Web Design in Phoenix AZ

Alpha Dog Firearms

Dear Matt,

First, Sorry for the delay in this proposal, I needed to verify some things on the shopping section of the project. It was great to meet you and visit your awesome store and we really look forward to helping and partnering on all kinds of things. We are excited to become part of the team that will help you reach your goals and expand your business.

As the following pages of our proposal will show, we utilize a wide range of skills to accomplish these goals of a professional website and increased marketing reach. If you have any questions or concerns about this proposal, please don’t hesitate to leave a comment or email me.

Sincerely,

Terry & Elisabeth Samuels
Owners,
Salterra Web Services

Project Information:

Domain: https://www.alphadogfirearmsaz .com/

Project Name Contact Name Contact Email Type of Project # of Indexed Pages
Alpha Dog Firearms Matt [email protected] New Website 10K+ Products

Current Website Pain Points:

  • Not mobile compliant
  • Not connected to POS
  • Bad search function
  • Not a good representation of the store front
  • Nothing about BR Coffee
  • Contest and promos through social media
  • Can’t check analytics
  • No drop ship option
  • No wholesale option
  • Limited options to edit or update the website
  • No event calendar
  • Ways to schedule time with the gunsmith
  • Horrible shipping system
  • Better social media presence

Salterra Will Do The Following:

Our Audits will also be used to direct our initial keyword research. Keep in mind that keyword research is one of the most valuable, high return activities in SEO. Ranking for certain keywords can make or break your website.

By analyzing the keyword demands of your market, you’ll not only learn what kind of phrases and terms to target for with SEO, but also learn more about the nature of your customer base as a whole. It’s therefore crucial to identify how your prospects search for solutions to their problems and pain points, for the success of both your SEO efforts and inbound marketing.

We will build a list of the targeted keywords (around 100 to 200), which we’ll use to inform our marketing efforts. We’ll also monitor, track, and report on where your site, along with the websites of up to three competitors, rank for those targeted keywords. This way, we’ll be able to identify the tactics that are working and those that aren’t, for both you and your competition.

Your website begins with a thorough, up-front process of discovery including but not limited to, keyword research, niche research, and competitor research.

Your project’s success depends on a solid foundation; this work is crucial.

DELIVERABLES:

  • Project setup
  • Timeline & milestone setup
  • Business objectives survey
  • Design objectives survey
  • Ideal Customer profile brief
  • Conversion workflow
  • Sitemap

We will create a custom website design based on your branding, colors, functionality requirements, and best usability practices. Your design will be unique to your company and set up for maximum conversion. We discussed the Image of a Polar Bear and keeping things “black and white” as is your business.

Your website will consist of a combination of convention and creativity to make sure that your visitors can find the content they need and inquire about your services. We design and code to the highest of standards and always keep up with industry trends.

DELIVERABLES:

  • A Custom website design concept (based on design conversation and feedback)
  • Reasonable Revisions
  • Templates & interface code for:
    • Homepage
    • Inside pages
    • Standard page elements (headers, paragraphs, images, videos, links, etc)
    •  Form elements
  • Cross-browser testing and mobile responsiveness

Crafting Landing Pages and Call-to-Action

Each piece of content will come with a call-to-action (CTA) that encourages the visitor to move on to the next step and go to a landing page that’s especially focused on capturing their contact information and advance them into your digital sales funnel. We’ll also guide and advise you on the best practices for building and implementing your CTAs and landing pages.

We will create your website with about six to ten (10,000) pages. Content will be created and provided by you unless specified below. Content can range from text, pictures, galleries, PDF/PPT/DOC downloadable files, embedded video, forms, and any element supported by our platform.

CUSTOM MODULES: We will create the following custom modules as part of your website…

  • Forms: contact us, customer feedback, and online reviews; all form data will automatically be collected in your database
  • Blog/News: you will be able to post new content and articles; your blog can include an rss feed, categories, and an archive; comments are optional; your blog will be integrated directly into your website; your blog supports categories, tags, and rss; we will implement syndication networks for additional share-ability of blog content with our SEO packages.
  • Homepage: we will use mobile compatible technology ensuring that you are compliant with the current search requirements.
  • E-Commerce shopping system with inventory control, custom payment options, and custom shipping options

DELIVERABLES:

  • Fully Functional Website
  • Google Analytics Install
  • Google Webmaster Tools Setup
  • Malware Security and Protection
  • On Page Optimization of Titles, Descriptions and Header Tags

Before your website goes live we will do a quality control review of each web page to make sure it meets our specifications. Also, we will help you transfer your DNS to point to your new website. Finally, we will provide website maintenance for up to 6 months (not including any major design changes, or content overhaul.)

Included in this initial project will be three (3) training’s that can cover the following topics:

  • Basic Website Management & Blog
  • Custom Modules & Plugins
  • Email Marketing (if requested)
  • Analytics

Each of these training’s will be recorded and presented for future use. Additional screen-cast training’s might be delivered to support specific processes included in your website project. Pre-recorded videos or documentation are provided for review at your convenience.

Marketing Automation and Premium Content Work Flows

We’ll also create three premium content pieces for you, which we’ll offer your readers in exchange for their contact information. Once we collect their data, we’ll move them into an automated email workflow, which has branching logic. This ideally helps them through the buyer’s journey and lets us capture their attention so that we can nurture them and find out when they’re ready to purchase.

Your Investment

Description Price
Website Costs
New Website $1,500.00
Shopping System with inventory control, custom searching and custom shipping $3,000.00
Custom backend for wholesalers and distributors (optional) $1,000 (optional)
Event calendar (optional) $500 (optional)
Schedule appointments (optional) $500 (optional)
Connect to POS (optional) $1,000 (optional)
Military and law enforcement discount with vetting (optional) $1,000 (optional)
Military and law enforcement discount without vetting (included)
Bulk pricing options (included)
Connect to payment vendor and shipping vendors (included)
Install security & privacy software (included)
Install backup software (included)
Move site to live location (included)
8 Hours of training (included)
10 Pages of Custom Content & 10 Royalty Free Stock Images (included)
E-Commerce Web Design Cost $4,500
Total Options $4,000
Total Project Cost with Options  $8,500

Fine Print: 

Payment Terms: 50% down – 50% upon completion. 50% of balance if project delays go over 30 days

This proposal is valid for up to thirty (30) days after being presented. In addition, by reading this proposal you are agreeing that any information contained herein is confidential and will not be shared with any third parties without Salterra’s permission.

All products must be in a spreadsheet that we can load after the foundation is set. Salterra will take your spreadsheet and load it into our template. We will also need all the accompanying pictures for each product (multiple images or views are allowed). The above cost does not include any manual product loading, however it does include web formatting and what is needed so that the products look good to the public. The larger the images the better, if images are smaller than 250px by 250px we will not be able to use them (preferable sizing is at least 500px by 500px) for best mobile responsive view.


SEO (Search Engine Optimization) Plans

Once your website is complete, we will meet and discuss your business growth goals and how we can put together a package to accomplish them. This is a brief overview of what some of the components to a marketing package can include.


Silver SEO Plan Monthly
3- Key Phrases + LSI Variations
2-Blog Posts per Month
Local SEO – 3 Areas
Google My Business Optimization
10 GEO Tagged Images
Organic Link Building
Bing Webmaster Tools Setup
Custom SEO Reporting Dashboard
Content for Linking x3
50-Mixed web 2.0 posts
250 Local Citations
Network Syndication Setup 1-Ring

Cost is $ Per Month

12-Months Minimum Commitment


Gold SEO Plan Monthly
5 Key Phrases + LSI variations
4-Blog Posts per Month
Local SEO – 5 Areas
GMB Optimization + Boost
15 GEO Tagged Images
Organic Link Building
Bing Webmaster Tools Setup
Custom SEO Reporting Dashboard
Content for Linking x5
100-Mixed web 2.0 posts
300 Local Citations
Network Syndication Setup 2-Ring

Cost is $ Per Month

12-Months Minimum Commitment


Platinum SEO Plan Monthly
10 Key Phrases + LSI variations
6-Blog Posts per Month
Local SEO – 8 Areas
GMB Optimization + Boost
25 GEO Tagged Images
Organic Link Building
Bing Webmaster Tools Setup
Custom SEO Reporting Dashboard
Content for Linking x8
150-Mixed web 2.0 posts
400 Local Citations
Network Syndication Setup 4-Ring

Cost is $ Per Month

12-Months Minimum Commitment

Additional Options (Not Discussed)

Monthly Power Pages

  • 15 locations
  • Longtail Keywords

Cost is $ Per Month
12-Months Minimum Commitment

Monthly PPC Management

  • Up to $2,500 in Monthly Spend
  • Over $2,500 = 20% of Spend Amount

Cost is $ Per Month
12-Months Minimum Commitment

Monthly GMB Optimization

  • Optimize Business Listing
  • Citation & Link Building

Cost is $ Per Month
6-Months Minimum Commitment

Social Media Marketing

Monthly Gold Plan

  • 3 Page posting/wk. (original content)
  • 1-Social account creation included
  • 2 Ad Campaigns/mo.
  • Facebook, LinkedIn, Google, Pinterest, Tumblr, Instagram

Cost is $350.00 Per Month
12-Months Minimum Commitment
Ad Spend Management = 25% of monthly spend

Monthly Silver Plan

  • 5 Page posting/wk. (original content)
  • 2-Social account creation included
  • 4 Ad Campaigns/mo.
  • Facebook, LinkedIn, Google, Pinterest, Tumblr, Instagram

Cost is $450.00 Per Month
12-Months Minimum Commitment
Ad Spend Management = 20% of monthly spend

Monthly Platinum Plan

  • 5 Page posting/wk. (original content)
  • 5-Social account creation included
  • 7 Ad Campaigns/mo.
  • Comprehensive audience building
  • Blog management
  • Facebook, LinkedIn, Google, Pinterest, Tumblr, Instagram

Cost is $650.00 Per Month
12-Months Minimum Commitment
Ad Spend Management = 15% of monthly spend

About Salterra LLC

Salterra is Terry and Elisabeth Samuels

From a small independent company to an agency of talented and dedicated professionals, Salterra has built a solid reputation of hard working and result-oriented relationships.

What began over 8 years ago has grown to encompass web developers, designers, social media professionals, and alliances with several of the top SEO professionals worldwide. By aligning ourselves with skill, knowledge and professional talent we are able to leverage our business to provide exceptional quality for the greatest value to our clients. Showing business owners how we can position their business to increase their revenue is our passion. We show companies how they can increase profit by building brand awareness, connecting with their customers, driving more web traffic, and increasing their overall sales.

Our clients have always been the most important part of our business – many remaining with us since the beginning. The team at Salterra Complete Web Services has the sophistication and adaptability to produce top-notch results professionally to companies and corporations of all sizes and experience levels.

No matter the size of your business, our team can take you to greater heights. Salterra specializes in professional web design, graphic design, and internet marketing. Our team will not only provide you with a user-friendly and striking website, but we will also ensure that the site reinforces your brand, increases traffic, and increases customer loyalty. Our website designers use search-friendly design elements and trustworthy technologies. This will ensure that your finished product is not only refined and eye-catching but remains stable, secure, and consistent with all your internet business needs. We provide your business the functions and features that will elevate your business and provide value in your marketplace.

Read More

Acceptance of Proposal


Click Award for Details

Call Terry 480-273-2273

Call Elisabeth 602-430-3622

Recent Reviews

REVIEWS
5(based on 3 reviews)
  • Not only did their web design team deliver, but their SEO services deliver better results than any provider in the past. Thanks! Michael Pilko 05/31/2017
  • Terry is one of those guys you can just tell him what you need and let him run loose. We didn't have to chat for very long at all before Terry said, "I've got it. Send you an email shortly." Next thing I know I've got a synopsis of what I need to address, complete with supporting research from a VARIETY of sources. It was really great for my peace of mind to have Terry in my corner. Kyle Milligan 05/03/2017
  • Salterra Is Awesome!! Terry, Elisabeth and Moraelin are doing an outstanding job designing and marketing our website their knowledge is amazing ! We have had other websites over the years however these sites provided little success. We decided to bite the bullet one more time with Salterra and WOW what a good decision that was SW Distinctions is now being seen and orders are being placed. Thank you Salterra for the incredible work you do. Barb SW Distinctions Barbara Mohr 12/23/2016

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