Proposal Alpha Dog Firearms 10-1-18

Salterra Web Design in Phoenix AZ

Alpha Dog Firearms

Dear Matt,

First, Sorry for the delay in this proposal, I needed to verify some things on the shopping section of the project. It was great to meet you and visit your awesome store and we really look forward to helping and partnering on all kinds of things. We are excited to become part of the team that will help you reach your goals and expand your business.

As the following pages of our proposal will show, we utilize a wide range of skills to accomplish these goals of a professional website and increased marketing reach. If you have any questions or concerns about this proposal, please don’t hesitate to leave a comment or email me.


Terry & Elisabeth Samuels
Salterra Web Services

Project Information:

Domain: https://www.alphadogfirearmsaz .com/

Project NameContact NameContact EmailType of Project# of Indexed Pages
Alpha Dog FirearmsMatt[email protected]New Website10K+ Products

Current Website Pain Points:

  • Not mobile compliant
  • Not connected to POS
  • Bad search function
  • Not a good representation of the store front
  • Nothing about BR Coffee
  • Contest and promos through social media
  • Can’t check analytics
  • No drop ship option
  • No wholesale option
  • Limited options to edit or update the website
  • No event calendar
  • Ways to schedule time with the gunsmith
  • Horrible shipping system
  • Better social media presence

Salterra Will Do The Following:

Our Audits will also be used to direct our initial keyword research. Keep in mind that keyword research is one of the most valuable, high return activities in SEO. Ranking for certain keywords can make or break your website.

By analyzing the keyword demands of your market, you’ll not only learn what kind of phrases and terms to target for with SEO, but also learn more about the nature of your customer base as a whole. It’s therefore crucial to identify how your prospects search for solutions to their problems and pain points, for the success of both your SEO efforts and inbound marketing.

We will build a list of the targeted keywords (around 100 to 200), which we’ll use to inform our marketing efforts. We’ll also monitor, track, and report on where your site, along with the websites of up to three competitors, rank for those targeted keywords. This way, we’ll be able to identify the tactics that are working and those that aren’t, for both you and your competition.

Your website begins with a thorough, up-front process of discovery including but not limited to, keyword research, niche research, and competitor research.

Your project’s success depends on a solid foundation; this work is crucial.


  • Project setup
  • Timeline & milestone setup
  • Business objectives survey
  • Design objectives survey
  • Ideal Customer profile brief
  • Conversion workflow
  • Sitemap

We will create a custom website design based on your branding, colors, functionality requirements, and best usability practices. Your design will be unique to your company and set up for maximum conversion. We discussed the Image of a Polar Bear and keeping things “black and white” as is your business.

Your website will consist of a combination of convention and creativity to make sure that your visitors can find the content they need and inquire about your services. We design and code to the highest of standards and always keep up with industry trends.


  • A Custom website design concept (based on design conversation and feedback)
  • Reasonable Revisions
  • Templates & interface code for:
    • Homepage
    • Inside pages
    • Standard page elements (headers, paragraphs, images, videos, links, etc)
    •  Form elements
  • Cross-browser testing and mobile responsiveness

Crafting Landing Pages and Call-to-Action

Each piece of content will come with a call-to-action (CTA) that encourages the visitor to move on to the next step and go to a landing page that’s especially focused on capturing their contact information and advance them into your digital sales funnel. We’ll also guide and advise you on the best practices for building and implementing your CTAs and landing pages.

We will create your website with about six to ten (10,000) pages. Content will be created and provided by you unless specified below. Content can range from text, pictures, galleries, PDF/PPT/DOC downloadable files, embedded video, forms, and any element supported by our platform.

CUSTOM MODULES: We will create the following custom modules as part of your website…

  • Forms: contact us, customer feedback, and online reviews; all form data will automatically be collected in your database
  • Blog/News: you will be able to post new content and articles; your blog can include an rss feed, categories, and an archive; comments are optional; your blog will be integrated directly into your website; your blog supports categories, tags, and rss; we will implement syndication networks for additional share-ability of blog content with our SEO packages.
  • Homepage: we will use mobile compatible technology ensuring that you are compliant with the current search requirements.
  • E-Commerce shopping system with inventory control, custom payment options, and custom shipping options


  • Fully Functional Website
  • Google Analytics Install
  • Google Webmaster Tools Setup
  • Malware Security and Protection
  • On Page Optimization of Titles, Descriptions and Header Tags

Before your website goes live we will do a quality control review of each web page to make sure it meets our specifications. Also, we will help you transfer your DNS to point to your new website. Finally, we will provide website maintenance for up to 6 months (not including any major design changes, or content overhaul.)

Included in this initial project will be three (3) training’s that can cover the following topics:

  • Basic Website Management & Blog
  • Custom Modules & Plugins
  • Email Marketing (if requested)
  • Analytics

Each of these training’s will be recorded and presented for future use. Additional screen-cast training’s might be delivered to support specific processes included in your website project. Pre-recorded videos or documentation are provided for review at your convenience.

Marketing Automation and Premium Content Work Flows

We’ll also create three premium content pieces for you, which we’ll offer your readers in exchange for their contact information. Once we collect their data, we’ll move them into an automated email workflow, which has branching logic. This ideally helps them through the buyer’s journey and lets us capture their attention so that we can nurture them and find out when they’re ready to purchase.

Your Investment

Website Costs
New Website$1,500.00
Shopping System with inventory control, custom searching and custom shipping$3,000.00
Custom backend for wholesalers and distributors (optional)$1,000 (optional)
Event calendar (optional)$500 (optional)
Schedule appointments (optional)$500 (optional)
Connect to POS (optional)$1,000 (optional)
Military and law enforcement discount with vetting (optional)$1,000 (optional)
Military and law enforcement discount without vetting (included)
Bulk pricing options (included)
Connect to payment vendor and shipping vendors (included)
Install security & privacy software (included)
Install backup software (included)
Move site to live location (included)
8 Hours of training (included)
10 Pages of Custom Content & 10 Royalty Free Stock Images (included)
E-Commerce Web Design Cost$4,500
Total Options$4,000
Total Project Cost with Options $8,500

Fine Print: 

Payment Terms: 50% down – 50% upon completion. 50% of balance if project delays go over 30 days

This proposal is valid for up to thirty (30) days after being presented. In addition, by reading this proposal you are agreeing that any information