principles of good web design salterra digital services

Principles Of Good Web Design for Business

Whether you’re designing your website or a website for someone else, certain principles should be followed to ensure that your website looks good and functions well. These principles will guide you in designing a website that is easy to use and will stand out from the crowd.

Keeping the coloring scheme consistent

Keeping the color scheme consistent is a good design principle, but having an excellent website is not enough. You also must ensure that the site’s functionality is up to par. This includes ensuring all links work and the product pages are up to date.

One of the best ways to create a color scheme is to use complementary colors. This allows you to make elements stand out, such as a button or navigation menu. Complementary colors are also suitable for backgrounds, such as the white on WordStream’s homepage.

Another good design principle is using contrasting colors. This is important because it will make your page stand out. You can also use a lot of white space to make your elements more noticeable. The best web design ideas will come from trial and error. This will allow you to find the best combinations for your website.

To make a color scheme work, consider how colors affect the user’s experience and how they interact with other elements on your site. For example, using the correct color for a call to action can increase click-through rates and conversions. It can also be used for social media posts and infographics.

One of the most important design principles to remember is that color schemes should not be too complicated. They should be simple and eye-catching. If the colors are too jarring, you could confuse and frustrate your viewers. If you can’t decide on a color scheme, consider using a color wheel to choose the best color combinations. You can even use online CSS code generators to help you create your own CSS styles.

Keeping the fonts simple

Keeping the fonts simple is a principle of good web design. It’s important to be able to read the text on your website. This can help keep your visitors on your site. It’s also essential to optimize your fonts for readability and usability. If you’re unsure, check out WebpageFX’s free readability test tool.

Good web design reflects the hierarchy of content. You can do this by using headings in your design. These headings should be formatted to show the importance of each of them in relation to the title. The use of contrasting colors can also illustrate this. Using a contrasting color can be especially useful when drawing attention to the most important element on a page.

Another good rule of thumb is to use two or three fonts. This will create a more streamlined look. However, using more than three fonts can make a website look unprofessional. You can also use a grid format to help add structure to your page.

Another good rule of thumb is the economic principle. This involves delivering a lot of information with fewer visual elements. This is important because the more information you deliver, the fewer visual elements you’ll need to clarify your message. The economy principle can be particularly useful if your website is very visual.

Using a contrasting font color can also help to make your message stand out. However, you should avoid using font colors that are too similar to the background. If this happens, you may end up with poor legibility. It’s also important to have enough line spacing between each line of text.

Keeping the structure simple

Keeping the website structure simple is a fundamental principle of good web design. It ensures that the website does not overpower the user. It also provides that it is easy to navigate.

In addition, the structure of a website should be free of clutter. A cluttered website can overwhelm users and distract them from the page’s purpose. Remembering that a website needs to fulfill a user’s specific needs is important.

A website should have a clear call to action. This can be done by using strong typefaces and eye-catching imagery. It can also be achieved by using white space around the elements. This helps to highlight the CTA.

The economy principle involves delivering the most information with the least visual elements. It can help improve your overall profit and increase your sales. It also reduces the number of choices you have available. This can help enhance your user’s experience.

A good website should provide information quickly. Users on the internet are often looking for information and entertainment. In addition, they may be looking for interaction with the website. Practical web design principles can help a website deliver more functionality and improve its appeal.

Another important principle of good web design is the use of hierarchy. This refers to the order of importance of the elements in a design. It is illustrated through headings in the design. Also, subheadings should be formatted to demonstrate their importance to the body copy.

In addition, a website should have a clear focal point. This is usually the title of the page. It should also be the most important element on the page. This can be achieved by using strong typefaces or bold colors.


Using typography to design your website is one of the best ways to enhance your site’s overall look and feel. It also helps to improve the navigation for your site and ensure that your users have a good reading experience. Several guidelines can help ensure that your web design typography is efficient.

Typography helps to direct the reader’s eye and create a clear visual hierarchy. It is important to maintain a consistent font across your website. If your fonts are inconsistent, readers will have difficulty understanding what they read.

Good typography also helps to distribute information efficiently. Using typography to design your website can also make your website more memorable. It can help to reduce fatigue, which will help your users binge-read your site.

Typography is a complex concept with much to do with user interface design. It is important to optimize the fonts on your website for ease of use. The typography on your website is also important to maintain a clean look and feel. Many other factors will influence the readability of your website.

Font sizes and leading are important elements of good typography. Using too large fonts can create a disorganized look. Use a font size proportional to your body text’s length. For example, a line width of 45 to 80 characters is ideal for a desktop computer. You may need to increase the spacing between your paragraphs if you use a smaller typeface.

Typography also makes it easy for users to scan through the content on your website. The human brain prefers to read the text in blocks, so it is important to keep your text blocks short and easy to read.


Whether building your site from scratch or redesigning an existing one, you’ll need to pay close attention to the details. You don’t want your visitors to be distracted by design blunders. Fortunately, a few design principles will ensure you’re on the right track.

The most obvious design rule of thumb is ensuring your site loads quickly on desktop and mobile devices. This may be easiest achieved by building a responsive layout from the ground up. Creating a dedicated mobile website is also an option.

A design with a clear hierarchy of graphical elements will ensure your users can navigate the site easily. For example, you should ensure that your navigation bar, header, and subheadings are all the same size.

It’s no secret that users are constantly on the go, so your site needs to keep up with the competition. The best way to do this is to use the latest UX and UI design best practices for mobile devices.

You’ll also want to test your site often to ensure it delivers on its promises. One way to do this is by launching a test campaign. Tests can range from simple click-and-hold tests to more in-depth usability tests. A good test strategy will allow you to identify website blemishes before they cause visitors to leave. The best way to do this is to test multiple times rather than performing a single test in isolation.

There’s much to know about design, but the five design principles listed here will ensure you’re on the right track. Use the tips here, and you’ll be sure to build a website that keeps your users returning for more.

About Salterra Digital Services

Salterra was started in 2011 by Terry and Elisabeth Samuels; nothing fancy or pretentious. Quality work at a fair price. Starting with a web design focus, they quickly learned that while having an amazing website to highlight your business is a great start, marketing is intrinsically foundational for our clients. When several clients did not see results through the search efforts of other companies, Terry took it to the next level. While digging into SEO and marketing, he found something he was passionate about. His inner geek pushed him to focus solely on the data and analytics side of the business, while Elisabeth built on her creative and visual strength and expanded the design side. In the industry, it is not always common to have designers and digital marketing so closely connected, but it made perfect sense to them. Salterra’s World Headquarters is in Tempe Arizona

Terry and Elisabeth are the Hosts of Roundtable SEO Mastermind Series and SEO Spring Training Conference.