Website Design Elements
Designing, structuring and building a website is an intense ordeal. There’s graphics, content, pages, links, navigation, sitemaps and more to consider.
With all the fuss around production, budgets and meeting deadlines, it’s easy to forget some of the core elements your site should be equipped with to ensure its success. This article will give you a brief overview on the key elements you should consider adding to any website.
Tell Your Story
Whether you offer a product, service or anything in-between, you have a story to tell, and your website is the perfect platform to tell it. More and more consumers are looking to “connect” with a brand on a personal level. Your story and overall tone of your site and messaging are perfect ways to engage, interact with and connect with your audience in a meaningful way.
Get Back to the Basics
It’s not just about having a “pretty face” (metaphorically speaking of course). It’s about substance and value. No matter how flashy or beautiful your site is, if it doesn’t clearly convey your messaging, who you are, what you do, what you have to offer and how it can benefit or help your visitors then all is for naught.
Make sure you visitors can easily find the information they need to make an informed purchase decision.
We’ve said it before, and we’ll say it again. MOBILE MATTERS. With over half of all web traffic coming from mobile you simply CANNOT ignore optimizing your site for mobile viewing. And if you don’t, they are more than happy to head on over to a competitor that will.
Over 70% of web users said that they would not return to a site to make a purchase if that site had a poor mobile experience.
Speaking of User Experience
This is where we sometimes miss out on the forest for all the trees. Clients often want bells, whistles and flashy media/features that sound exciting and fun on paper, but don’t always translate well to the user experience.
When designing a site, the core focus should be on a user-centric framework that is intuitive, easy to navigate, performs quickly and provides them with the information they need when and where they want it.
You proudly display and demonstrate your products or services, but do you offer up information to earn trust and overcome potential or assumed objections? If not, now is the time to consider ways in which you can help overcome any doubts your visitors might have about making a purchase. This might be as simple as clearly providing support numbers, listing shipping terms or prominently displaying a money back guarantee.
Call to Action
You built your site for a reason right? Narrow down your top 1-3 objectives and work in “CTAs” to drive performance of those metrics. This may range from sales, to email opt-ins or even signing up for a webinar or demo of your product or service.
Sharing is caring
You already wrote a killer piece of content…why not help others share it with the world? Social sharing is huge. It not only builds up your brand and visibility, but it can also earn you new visitors and customers. Consider adding engaging social sharing buttons and widgets where appropriate.
Not Sure Where to Start?
No problem! Give us a call or drop us a line today. We love talking shop and can take a look at your site to see where we might be able to improve some things for you.
More About Salterra LLC
Salterra Web Services Specializes in Web Design, Internet Marketing, Search Engine Optimization, Hosting, Software Development, and Graphics. We also have a division that removes website malware, and maintains virus protection and the removal of malicious software. We founded the company in 2010. We are centrally located in Tempe, Arizona, but we have clients all over the world.