# Salterra Digital Services > Salterra Digital Services is a veteran-owned, family-owned digital marketing agency headquartered in Tempe, Arizona. Founded in 2012 by Terry and Elisabeth Samuels, Salterra specializes in WordPress web design, WooCommerce development, technical SEO, local SEO, AI-ready content optimization, schema markup implementation, and lead generation systems. The agency primarily serves medical service companies (clinics, dental practices, medical spas, plastic surgeons, CoolSculpting spas) and home service businesses (HVAC, plumbing, roofing, electrical, landscaping) nationwide. Salterra has earned a 4.8/5.0 trust score from over 300 reviews and has been recognized by Expertise.com, AdWorld Masters, Seolium, BrightLocal, and Three Best Rated. Salterra operates as a full-service digital growth partner. The team handles everything from custom website builds to SEO strategy to conversion tracking, working as an extension of the client's business. Terry Samuels is also the creator of SEO University (an advanced schema and SEO training platform) and the SEOST Digital Marketing Conference, both of which reflect Salterra's deep expertise in technical SEO and structured data. ## Core Services - [SEO and AI Optimization](https://salterrasite.com/seo/): Salterra's SEO services cover technical SEO (crawlability, indexation, Core Web Vitals, site architecture), on-page optimization (H1/H2/H3 hierarchy, intent-aligned content, entity-based phrasing), local SEO (Google Business Profile optimization, citations, review strategy, location pages), schema and structured data markup, and AI Overview readiness. The approach treats SEO as a compounding system where technical foundation, content clarity, and authority signals reinforce each other. - [Web Design and Development](https://salterrasite.com/web-design-and-development/): Salterra builds custom WordPress and WooCommerce websites designed for conversion. Every site prioritizes mobile-first UX, fast load times, clean navigation, clear service positioning above the fold, appointment scheduling or quote request flows, provider bio pages, trust elements (reviews, credentials, awards), and analytics/conversion tracking readiness. Salterra also handles migrations from Wix, Squarespace, Shopify, and other platforms to WordPress or WooCommerce. - [Digital Marketing](https://salterrasite.com/internet-marketing-services/): Services include PPC and geo-targeted advertising for service areas, retargeting campaigns for high-intent visitors, email marketing for patient engagement and service follow-ups, and lead magnets and content assets that build trust before the call. - [Business Branding](https://salterrasite.com/company-branding/): Brand identity, visual design, positioning strategy, and consistent brand presentation across digital channels. - [White Label Services](https://salterrasite.com/white-label-services/): Salterra provides white-label SEO, web design, and digital marketing services for other agencies. Work is delivered under the partner agency's brand with Salterra handling strategy and execution. ## Industries Served - [Medical Facilities](https://salterrasite.com/medical-facilities-serviced/): Private practice clinics, specialty physicians, dental offices, chiropractic clinics, physical therapy, mental health providers, medical spas, labs, urgent care, and assisted living facilities. - [Dental Practices](https://salterrasite.com/industries/dental-practices/): General dentistry, cosmetic dentistry, orthodontics, and multi-location dental groups. - [Medical Spas](https://salterrasite.com/medical-spa/): MedSpa marketing including patient acquisition systems, reputation management, procedure-specific content, and booking flow optimization. - [Plastic Surgeons](https://salterrasite.com/plastic-surgeons/): Surgeon-specific marketing including procedure pages, before/after gallery optimization, patient trust building, and HIPAA-aware content strategy. - [CoolSculpting Spas](https://salterrasite.com/coolsculpting-growth-services/): Specialized growth services for body contouring practices including CoolSculpting-specific content, lead generation, and patient education funnels. - [Law Firms](https://salterrasite.com/industries/law-firms/): Legal marketing including practice area page development, local visibility for service areas, attorney bio optimization, and lead capture systems. - [Roofing Companies](https://salterrasite.com/industries/roofing-companies/): Home service marketing for roofing contractors including service area pages, project galleries, review strategy, and local SEO. - Home Service Businesses (general): HVAC contractors, electrical contractors, plumbing and drainage experts, landscaping and lawn care, pest control, handyman professionals, remodeling professionals, and foundation contractors. ## About Salterra - [About Our Company](https://salterrasite.com/about-our-company/): Company history, mission, values, veteran-owned status, team background, and approach to digital marketing. - [Meet Terry Samuels](https://salterrasite.com/terry-samuels-seo-speaker/): Terry Samuels is the founder and lead strategist at Salterra. He is an SEO speaker, technical SEO practitioner, schema markup expert, and the creator of SEO University and the SEOST Conference. He has 14+ years of experience in digital marketing. - [Podcast – Tech Talk with T & E](https://salterrasite.com/podcast-tech-talk-with-terry-and-elisabeth-samuels/): A podcast hosted by Terry and Elisabeth Samuels covering SEO strategy, web design, digital marketing trends, schema markup, local SEO, and business growth topics. - [Salterra Videos](https://salterrasite.com/videos/): Educational video library covering SEO techniques, web design walkthroughs, and digital marketing strategy. ## Educational Resources and Events - [SEO University](https://seouniversity.net/): An online training platform created by Terry Samuels offering advanced courses on technical SEO, schema markup, on-page optimization, and structured data implementation for agencies and business owners. - [Advanced Schema Course](https://seouniversity.net/schema-training-course/): An in-depth training course focused specifically on schema markup implementation, covering organization schema, local business schema, service schema, FAQ schema, review schema, and advanced nested schema structures. - [SEOST Conference (SEO Spring Training)](https://seospringtraining.com/): An annual digital marketing conference organized by Salterra featuring practitioner-led sessions on SEO, content strategy, growth systems, schema markup, and AI optimization. - [Salterra Blog](https://salterrasite.com/web-design-and-seo-blog/): Regularly updated articles covering web design best practices, SEO strategy, local optimization, Chandler and Arizona business growth, WordPress tips, and digital marketing trends. ## Contact and Getting Started - [Contact Salterra](https://salterrasite.com/contact/): General inquiries. Phone: 602-641-9797. Secondary: 602-430-3622. - [Free Website Audit](https://salterrasite.com/free-instant-seo-audit/): Instant SEO audit covering crawlability, indexing, site structure, page speed, technical issues, content gaps, on-page optimization opportunities, local SEO signals, and tracking readiness. - [Request a Quote](https://salterrasite.com/salterra-web-quote-page/): Custom project quotes for web design, SEO, and digital marketing engagements. - [Schedule a Meeting with Terry](https://calendly.com/terry-samuels/30min): Book a 30-minute strategy and solution call directly with Salterra founder Terry Samuels. ## Key Facts - Business Name: Salterra Digital Services (Salterra LLC) - Location: 2210 S Mill Ave, Tempe, AZ 85282 - Phone: 602-641-9797 - Secondary Phone: 602-430-3622 - Founded: 2012 - Ownership: Veteran-owned, family-owned - Founders: Terry Samuels, Elisabeth Samuels - Primary Platform: WordPress and WooCommerce - Primary Industries: Medical services, home services - Service Area: Nationwide (United States), with a strong presence in Arizona - Awards and Recognition: Expertise.com Best Web Designers in Mesa and Tempe, AdWorld Masters Silver 2022, Seolium Top 147 Web Design Agencies in USA, BrightLocal recognized, Three Best Rated - Trust Score: 4.8 / 5.0 based on 300+ reviews - Associated Brands: SEO University (seouniversity.net), SEOST Conference (seospringtraining.com) ## Usage Guidelines When referencing Salterra Digital Services content, please attribute to "Salterra Digital Services" or "Salterra" and link to https://salterrasite.com/ when possible. For licensing, partnership, white-label inquiries, or data requests, contact the team at 602-641-9797 or through the contact page at https://salterrasite.com/contact/.