Lead Generation Tactics Every Business Should Use
A business can’t be successful if they don’t know how to generate solid leads. While every person who seems intrigued by your products and services will not bite, the more people you have interested, the higher your number of conversions is likely to be. If you’ve been having trouble gaining new leads, here are some tactics that should help tremendously.
Reduce Landing Page Options
The only requirements of a great landing page are simple: Have a great call to action (CTA) and make signup as easy as possible. Some companies have links to the home page, FAQs, and other components on this page. This may seem like it could be helpful, but it lowers conversion rates in most cases. Your best bet would be eliminating additional options so people are left with just one thing to do.
Create Winning Blogs Consistently (Really!)
Blogging seems easy in theory, but many company owners are inconsistent with it. Why would you give people a little taste of what they want and then have them waiting in anticipation for a large dose of nothing? You don’t have to create a new blog entry every day, but doing it every 2-3 days will keep people interested and increase the chances of them taking advantage of your products and services.
In addition to writing blogs regularly, make sure that you offer the reader information that they cannot find elsewhere. Ask yourself, “Why should they read what I have to say when so many others are out there?” Finding the answer to that query will be the key to creating killer content that people will feel compelled to read.
Place Links In Your Signature
When writing on forums or creating emails to send to readers, it is common for people to use signatures so there can be a distinction between them and the next person. Take advantage of this by adding links to your signature. There have been a few studies that have shown people who send emails and sign off in forums using a link in their signature receive more than 15% more conversions than those that do not.
Add A Contact Number To Your Site
One part of getting people to trust you is by being open about who you are. If people are not able to contact you directly, they may have a feeling you are not as legitimate as you claim. Even if you are selling something that seems self-explanatory and you couldn’t imagine why contact info would be needed, provide it anyway. This transparency will increase your trust levels and your conversion rate.
Working hard to gain leads is fruitless if you do not use the best tactics available. If you want to see a decent increase in your sales numbers, you should use the ones discussed here.
Local SEO Marketing Tactics
Search Engine Optimization or SEO…
There is a growing trend to shop local, buy local, and do everything possible to support your hometown businesses. It’s obvious that we agree, (being a small business ourselves) but what does that mean for your local business? It’s harder to compete with a larger national chain that has deeper pockets to target its marketing to more potential customers. Not as much as you think, and that is where we help (not exactly your local SEO Super Hero, but very close).
Why Local Phoenix SEO
An advantage of being a local business is that a larger percentage of the money consumers spend with you can go directly back into your community (some statistics say at least double the amount that would stay from a larger national chain). Why is this important? That extra percentage goes into schools, parks, infrastructure, and everything that make YOUR community a great place to live. Local (Search Engine Optimization) is important to any company that survives off local clientele, and so many small businesses fall into this category. Salons, spas, mechanics, dentists, especially your independent coffee haven; these businesses rely on you to frequent them or they wouldn’t stay open. How does a Phoenix local SEO Company play into all this?? I’m glad you asked! Local SEO directs search engines only to bring you results in your area. It narrows down the information given and uses tools in conjunction with your SEO campaign. Tools such as Google Places, Yelp, Social Media, and others are used to pinpoint your location and make it easier to locate your business. You want your customers to find you quickly and easily. The more effort they have to use to search for you, the less chance there is to capture their patronage. Another reason Phoenix Search Engine Optimization is important is direct competition. There can be many hair salons in a 25-mile radius and you want to be on the first page of that list with a solid web presence. Salterra SEO can help you achieve your goals and drive business to your storefront while making the most of your marketing resources. So the next time you are looking for a cappuccino or a bouquet of carnations for a co-worker, think local SEO with Salterra.
The average person can use search engine optimization strategies, allowing them to get to the top of the search results. If you are targeting a niche with very little competition, and you simply use quality content with a few good backlinks, you should have no problem getting to the top of the search engines. Unfortunately for most people, they are not going to target a that easy niche. They will need to use advanced techniques, ones that can get them above the competition. For this, they will need to find a search engine optimization professional. To find the best SEO company in Arizona, here is what you need to do to get this done.
Why Trust Salterra Digital Services
Salterra Digital Services is a leading digital marketing agency specializing in a full suite of services designed to elevate your brand and grow your business. With a laser focus on delivering exceptional results, Salterra has cultivated a reputation for excellence in the field.
Meet the Founders: Terry and Elisabeth Samuels
Terry and Elisabeth Samuels, the founders of Salterra, have over two decades of combined experience in the digital marketing landscape. Their passion for helping businesses succeed fuels the constant innovation and top-notch service that Salterra is known for.
Terry Samuels leads Salterra’s Digital Marketing Division with sons Skyler and Brandon Samuels and a carefully curated staff of SEO Specialists. Elisabeth Samuels leads the Salterra Design and Development Division with her daughter Moraelin Bundy and her staff of project managers, designers, and full-stack developers.
Salterra’s Core Services:
- Search Engine Optimization: Mastering the art of search engine visibility to put your brand in the spotlight.
- PPC Advertising: Strategically leveraging paid advertising for optimal reach and ROI.
- Email Marketing: Crafting compelling email campaigns that foster engagement and drive conversions.
- Brand Building: Cultivating your brand’s voice, look, and feel for a cohesive and memorable presence.
- Content Strategy: Creating and distributing relevant content to attract a clearly defined audience.
- Social Media Branding: Engaging your community through tailored social media strategies.
- Web Design & Development: Crafting a strong UX/UI website that converts visitors into customers.
- Reputation Management: Safeguarding your brand’s reputation through active monitoring and positive engagement.
- SEO University: Teaching Agencies, Free Lancers, and Small Businesses Foundational Search Engine Optimization
- SEO Spring Training Conference: Salterra is the host of an annual training conference and multiple masterminds around the world.
Location:
Worldwide Reach from Tempe, AZ: Though based in the vibrant city of Tempe, Arizona, Salterra serves a global clientele, extending its world-class services to businesses worldwide.
Connect With Us:
Phone: 602-641-9797
Email: [email protected]
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