Lead Generation Tactics Every Business Should Use
It is not possible for a business to be successful if they don’t know how to generate solid leads. While every person who seems intrigued by your products and services will not bite, the more people you have interested, the higher your number of conversions is likely to be. If you’ve been having trouble gaining new leads, here are some tactics that should help tremendously.
Reduce Landing Page Options
The only requirements of a great landing page are simple: Have a great call to action (CTA) and make signup as easy as possible. There are some companies that have links to the home page, FAQs, and other components on this page. This may seem like it could be helpful, but it actually lowers conversion rates in most cases. Your best bet would be to eliminate additional options so people are left with just one thing to do.
Create Winning Blogs Consistently (Really!)
Blogging seems easy in theory, but many company owners are not very consistent with it. Why in the world would you give people a little taste of what they want and then have them waiting in anticipation for a large dose of nothing? You don’t have to create a new blog entry each and every day, but doing it every 2-3 days will keep people interested and increase the chances of them taking advantage of the products and services you offer.
In addition to writing blogs on a regular basis, make sure that you offer the reader information that they cannot find elsewhere. Ask yourself, “Why should they read what I have to say when there are so many others out there?” If you can find the answer to that query, this will be the key to creating killer content that people will feel compelled to read.
Place Links In Your Signature
When writing on forums or creating emails to send to readers, it is common for people to use signatures so there can be a distinction between them and the next person. Take advantage of this by adding links to your signature. There have been a few studies that have shown people who send emails and sign off in forums using a link in their signature receive more than 15% more conversions than those that do not.
Add A Contact Number To Your Site
One part of getting people to trust you is by being open about who you are. If people are not able to contact you directly, they may have a feeling you are not as legitimate as you claim. Even if you are selling something that seems self-explanatory and you couldn’t imagine why contact info would be needed, provide it anyway. This transparency will increase your trust levels and your conversion rate.
Working hard to gain leads is fruitless if you are not using the best tactics that are available. You should use the ones that were discussed here if you want to see a decent increase in your sales numbers.
Local SEO Marketing Tactics
Search Engine Optimization or SEO…
There is a growing trend to shop local, buy local, and do everything that you can to support your hometown businesses. It’s obvious that we agree, (being a small business ourselves) but what does that mean for your local business? It’s harder to compete with a larger national chain that has deeper pockets to target its marketing to more potential customers. Actually, not as much as you think, and that is where we come in to help (not exactly your local SEO Super Hero, but very close).
Why Local Phoenix SEO
An advantage of you being a local business is that a larger percentage of the money consumers spend with you is able to go directly back into your community, (some statistics say at least double the amount that would stay from a larger national chain). Why is this important? That extra percentage goes into schools, parks, infrastructure, and all the things that make YOUR community a great place to live. Local (Search Engine Optimization) is important to any company that survives off local clientele and so many small businesses fall into this category. Salons, spas, mechanics, dentists, especially your independent coffee haven; these businesses rely on you to frequent them or they wouldn’t stay open. How does a Phoenix local SEO Company play into all this?? I’m glad you asked! Local SEO directs search engines to only bring you results in your area. It narrows down the information given and uses tools in conjunction with your SEO campaign. Tools such as Google Places, Yelp, Social Media, and others are used to pinpoint your location and make it easier to locate your business. You want your customers to find you quickly and easily. The more effort they have to use to search for you, the less chance there is to capture their patronage. Another reason Phoenix Search Engine Optimization is important is direct competition. There can be many hair salons in a 25-mile radius and you want to be on the first page of that list with a solid web presence. Salterra SEO can help you achieve your goals and drive business to your storefront, all while making the most of your marketing resources. So the next time you are looking for a cappuccino or a bouquet of carnations for a co-worker, think local SEO with Salterra.
It is possible for the average person to use search engine optimization strategies, allowing them to get to the top of the search results. If you are targeting a niche that has very little competition, and you simply use quality content with a few good backlinks, you should have no problem getting to the top of the search engines. Unfortunately for most people, they are not going to target a niche that is that easy. They will need to use advanced techniques, ones that can get them above the competition. For this, they will need to find a search engine optimization professional. To find the best SEO company in Arizona, here is what you need to do in order to get this done.
About Salterra Digital Services
Salterra was started in 2011 by Terry and Elisabeth Samuels; nothing fancy and nothing pretentious. Quality work at a fair price. Starting with a web design focus, they both quickly learned that while having an amazing website to highlight your business is a great start, marketing is intrinsically foundational for our clients. When several clients were not seeing results through the search efforts of other companies, Terry took it to the next level. While digging into SEO and marketing, he found something he was very passionate about. His inner geek pushed him to focus solely on the data and analytics side of the business while Elisabeth built on her creative and visual strength and expanded the design side. In the industry, it is not always common to have both designers and digital marketing so closely connected, but to them it made perfect sense. Salterra’s World Headquarters is in Tempe Arizona
Terry and Elisabeth are the Hosts of Roundtable SEO Mastermind Series and SEO Spring Training Conference.
