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Responsive web design allows the content of a website to remain in order and usable on a variety of electronic device screens. So is this important in a website? The answer is a big YES!

Before mobile phones became popular devices for accessing the internet, websites were not responsive. There was a fixed size on the website, whether viewed on a desktop or a laptop. However, more people today use their mobile phones to access the internet. And as we all know, the screen sizing of mobile phones is way different from desktops and laptops. You need to have a responsive web design for your website to look great on desktops, tablets, laptops, and mobile devices.

Reasons why responsive web design is important

Improves User Experience

A responsive website makes it easy for users to browse through the site regardless of the device being used. It makes the site readable and increases the time spent on the site. This means a better chance of getting sales, especially for your business website.

Responsive Websites Load Faster

As the old saying goes – “Time is Gold.” Anyone browsing online would not want to waste their time waiting for a website that takes too long to load. If the site doesn’t load immediately, a user will leave. This is why responsive web design principles are generally used today. It vastly improves the loading time of a site. Aside from keeping your visitor on the site, load time is also considered an important factor in search engine optimization (SEO).

Improves Visibility on Google

As mentioned above, website load speed is now a factor in SEO. Just by improving the loading speed of your site, you’ll immediately see an improvement in your Google search rank. Remember that Google wants to provide users with the best search experience. Google does not favor a website that loads pretty slowly.

Websites that get Google visibility tend to have more traffic. This only means more visitors to your website and potential sales for your business.

Faster Website Development

If you still don’t have a website for your business, now is the right time to have one. You’ll save a lot of time if you choose to have a responsive web design. This is because the developers will not have to make a different mobile version of the website. They will simply work on one website that could be viewed on any device.   Today, a responsive website is the most common website design on the market. Businesses have all changed over to the responsive model as it makes sense in various screen markets. If you are looking for a fast, clean, and easy-to-navigate website, you will want to get a responsive website.

Responsive websites are also easier to maintain. And running analytics on it will not be a complicated task since it will only involve one website.

Do you have any questions about responsive web design? Feel free to contact Salterra Complete Web Services today. It would be our pleasure to answer your questions and help you build a responsive site for your blog or business. Call now.

What Web Design Software Is Used Today

We all have experienced websites as a consumer. But have you ever stopped to think about what makes that website work? How does it work? Why, when you move your mouse around, do the words light up? Or maybe you have a question and use the website’s chatbox. There are many components to a website. All websites are built using website design software which is typically a WordPress site. However, there is other popular web design software out there for e-commerce stores, such as Shopify, that you might have heard of.

Most sites on the web are built using the web design software called WordPress. This is because it is free to use and has so much flexibility, not to mention that it is SEO-friendly.  SEO or search engine optimization is used to help people find your website.

We offer WordPress web design services that allow businesses to create a website with the features they need to work for their business. Remember, your website is an extension of your brand. This can go for e-commerce sites with a brick-and-mortar store or those blogging about their favorite niche to earn affiliate money. Every business has a brand. Each business should have a logo that reflects its branding and a website.

WordPress Web Design

A WordPress web design is very flexible in many ways due to what they call plugins. These plugins are small programs that work within the WordPress framework to give you that look and feel that you are going for. Through various plugins, you can add contact forms, chatbots, videos, and more. Some of the plugins used in a WordPress web design are for things that visitor sees, and some are used in the backend, things for SEO, security, and things of this nature.

These plugins all work together to give you a fully functioning website that your visitors see. This is a service that we specialize in. We offer some of the most innovative WordPress web designs out there. Our team of experts is dedicated to keeping up with the latest trends. This allows our clients to have websites that convert to more sales and inquiries. This is important, as that typically is the point of having a website, lead, and income generation.

Let’s Talk About Your Web Design Project

If you are a business owner and are looking for a website that will function properly, offer a great user experience, and accurately represent your business, look no further. We are proud to provide examples of our work. If you have any questions regarding your WordPress web design project, we are happy to answer. We have been designing WordPress websites for many years. Our team knows the ins and outs to achieve the various design looks. If you aren’t sure what you would like within your design, we can assist. However, if you know exactly what you are looking for, we can help there as well.

Website design isn’t something that a business owner should tackle on their own  In fact, it takes quite a bit of skill and knowledge to get the website up and functioning properly. Leave your WordPress website design up to the professionals. Use your time to answer the leads and make more sales for your business  Call today.

Is Responsive Web Design Important?

FAQs About Web Design and Development

Responsive web design is an approach to web design that aims to craft sites that provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices.

User experience (UX) is crucial because it aims to fulfill users’ needs, providing positive experiences that keep them loyal to the product or brand. Additionally, a meaningful user experience allows you to define customer journeys on your website that are most conducive to business success.

The core web development technologies include HTML, CSS, and JavaScript, which are used for structure, styling, and functionality.

SEO should be considered from the ground up in web development. This includes using semantic HTML, ensuring the site is crawlable, implementing mobile-first designs, optimizing page speed, and including structured data.

A Content Management System (CMS) is software that helps users create, manage, and modify content on a website without specialized technical knowledge.

Front-end development involves the graphical interface of a website, through which the user interacts with the site, while back-end development deals with the server side, focusing on databases, server logic, and application integration.

Techniques to improve site speed include optimizing images, leveraging browser caching, minifying CSS, JavaScript, and HTML, using content delivery networks (CDNs), and optimizing the server’s response time.

Web accessibility standards ensure that websites are usable by people of all abilities and disabilities. These standards are encapsulated in the Web Content Accessibility Guidelines (WCAG) developed by the World Wide Web Consortium (W3C).

Cross-browser compatibility ensures that a website provides a consistent experience across different browsers, vital for reaching a broad audience and maintaining the site’s functionality and appearance.

Emerging technologies like artificial intelligence, voice recognition, and progressive web apps (PWAs) increasingly influence web development, leading to more dynamic, intelligent, and user-friendly web experiences.

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Why Trust Salterra Digital Services

Salterra Digital Services  is a leading digital marketing agency specializing in a full suite of services designed to elevate your brand and grow your business. With a laser focus on delivering exceptional results, Salterra has cultivated a reputation for excellence in the field.

Meet the Founders: Terry and Elisabeth Samuels

Terry and Elisabeth Samuels, the founders of Salterra, have over two decades of combined experience in the digital marketing landscape. Their passion for helping businesses succeed fuels the constant innovation and top-notch service that Salterra is known for.

Terry Samuels leads Salterra’s Digital Marketing Division with sons Skyler and Brandon Samuels and a carefully curated staff of SEO Specialists. Elisabeth Samuels leads the Salterra Design and Development Division with her daughter Moraelin Bundy and her staff of project managers, designers, and full-stack developers.

Salterra’s Core Services:

  • Search Engine Optimization: Mastering the art of search engine visibility to put your brand in the spotlight.
  • PPC Advertising: Strategically leveraging paid advertising for optimal reach and ROI.
  • Email Marketing: Crafting compelling email campaigns that foster engagement and drive conversions.
  • Brand Building: Cultivating your brand’s voice, look, and feel for a cohesive and memorable presence.
  • Content Strategy: Creating and distributing relevant content to attract a clearly defined audience.
  • Social Media Branding: Engaging your community through tailored social media strategies.
  • Web Design & Development: Crafting a strong UX/UI website that converts visitors into customers.
  • Reputation Management: Safeguarding your brand’s reputation through active monitoring and positive engagement.
  • SEO University: Teaching Agencies, Free Lancers, and Small Businesses Foundational Search Engine Optimization
  • SEO Spring Training Conference: Salterra is the host of an annual training conference and multiple masterminds around the world.

Location:

Worldwide Reach from Tempe, AZ: Though based in the vibrant city of Tempe, Arizona, Salterra serves a global clientele, extending its world-class services to businesses worldwide.

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