Salterra SEO Company Image

What is Outreach Link Building?

A new website may have difficulty gaining links initially, as Google can interpret rapid growth negatively. Hence, outreach link building is often an excellent way to gradually raise quality profiles over time by obtaining links from targeted websites. It is vital to establish a pool of target websites, carefully examine the quality of each, and then gradually increase the number of links. In addition, building links to a new website may not be possible right from the start, but you can start by creating a blog, social media account, and content for it.

Links from high-authority websites

Reaching out to high-authority websites is a great way to get links to your site. You can also reach out to specific individuals or companies. However, it is important to find prospects who are of high quality. A single high-authority link will be worth more than several low-authority links, as Google views them as a credible source. Here are some techniques for outreach link building:

Make your outreach emails attractive. Avoid generic or ‘cookie cutter’ emails as this can ruin your outreach link-building campaign. Always begin with a short and informative subject line and personalize your greeting. In the email’s body, you can quote relevant content or provide a brief snippet of your own. Remember to keep your email short and sweet – it should be no more than 80 words.

Guest Posts

The key to using guest posts for outreach link-building is creating helpful content people want to read. Whether it’s for information or entertainment, people read for their needs. Therefore, it’s essential to identify those needs and craft content that catches their attention. However, this is not an easy task. Here are some tips to help you write compelling guest posts. Below are some steps you need to take to achieve success.

Before writing a guest post, research the website’s target audience. If you can’t figure out who the editor is, you can try searching through social media accounts. Look for the person in charge of managing guest posts. It’s helpful to know the blog’s page or domain authority to decide if you should contact them. If you are unsure which site to contact, consider looking at similar-level websites. This way, they’ll be more receptive to your guest post.

Reaching out to Webmasters

When it comes to quality link building, there are many methods of outreach. However, none of them are straightforward to do. It would be best to have the mindset of a salesperson, therapist, prizefighter, neighbor, and business owner. Luckily, some proven techniques can help you increase your web presence. Read on to discover how to get more exposure with outreach link-building. Listed below are the best tips.

The most crucial tip for link building is to remember that links are rated by the authority of the website they are placed on. A link from the New York Times is worth far more than one from a local free newspaper. The key to successful outreach is searching for opportunities to gain links and offering value to the website owners. This strategy is a proven way to increase your website’s ranking.

Link Reclamation

Link reclamation is a straightforward yet effective way to improve your SEO score and link outreach structure. Broken links can be a detriment to the visibility of your website. Link reclamation is a simple method to fix broken links and drive more traffic to your landing pages. However, it requires consistent effort and attention. To ensure a good return on investment, you should hire a link reclamation company with expertise in link reclamation and the latest top-performing tools.

Link reclamation is when you search for mentions of your brand or product in unlinked sources online. It can include direct mentions of your business name, product or service names, or even staff names and quotes. Search for these mentions in a search engine and follow the links to the relevant sites. Once you’ve found some mentions, you can make them valuable backlinks. You can also use social media sites to promote your links.

Request A FREE Instant Website Audit

Request A Quote For An Eye-Catching Website

Schedule A Call with Terry & Elisabeth

Frequently Asked Questions About SEO

What is SEO?

SEO stands for “search engine optimization” and focuses on growing visibility from the free, organic (non-paid) search results on search engines such as Google or Bing. SEO uses technical and creative elements that will increase awareness, improve rankings, and drive traffic from search engines. There are so many facets of SEO to learn about, from the keywords on your page to the way other sites link to you. SEO is a sustainable, long-term strategy that will make your site search engine friendly and better for visitors too.

Here at Salterra SEO, we want to make SEO understandable for everyone! If you are committed to improving your rankings and are new to SEO, we recommend reading this guide front-to-back, but feel free to read ahead if you’re an SEO guru.

What is Local SEO?

Local SEO is the process of optimizing your website so that it can be found in an organic search query, as long as the intent of the user is to find local information that matches the content on your website.
These searches will typically include a geographical indicator such as a city or zip code along with the business or product they’re looking for. An example of this search query is “hotels near Saratoga Springs Race Tack”, the search engine would then display websites with content that matches this query.
A consumer can do a search query without a geo-qualifier if they have the location function enabled on their device. This search query would look similar to “car repair shop near me”. Including “near me” helps the search engine determine that you are looking for something that is local to you, as opposed to something irrelevant.

SEO is the gift that keeps on giving. Organic listings are basically free. The majority of traffic comes from major search engines like Google and Bing. With just a bit of effort on your end you will see an increase in awareness and a definite increase in traffic. It’s time to take your site to the next level and get the thousands of visitors you deserve.

Higher visibility means credibility. Plain and simple, Google is the most authoritative search engine and ranking in the top search results will create brand credibility. Search engines are unique from social media-driven traffic because they provide targeted traffic, meaning people are seeking what you offer. If search engines don’t “see” your site that means you are missing out on potential viewers/customers.

SEO is gaining ground. Your competitors are realizing the benefits of SEO and are already taking advantage of them. Even though you might be offering better content or services, your competitors that use SEO are higher up in the ranks. Let us help you get noticed!

Access to data. Access to that keyword data and seeing what your visitors are searching for means you can discover new ways to expand. Use this to your advantage because this data has the potential to bring you thousands of visitors or sales.

Permanent Results. Remember, SEO is sustainable and its effects are permanent. With regular site maintenance and keeping your visitors engaged with great content and strong site structure, you should be well on your way to that top spot!

Why do search engines not understand my site without SEO?

Simply put, if the major search engines can’t easily crawl your website then you are unlikely to rank. Your site needs to be easy for search engine bots to understand and the key ingredient to search engines efficiently crawling your site is good site architecture. For a more in-depth explanation of this, read our article about On-Page SEO. Good website structure means that all of your most important pages are viewable within a couple of clicks from the homepage. This makes your content easily accessible to not only search engines but visitors too.

Can I do my own SEO?

Of course! With guides like ours and a strong desire to learn about SEO, you are soon to become an SEO guru! We provide a Basic SEO Report Card so that you can begin to climb the ranks yourself. Each section of our SEO guide will provide you with the most efficient ways to harness the full power of Search Engine Optimization! Of course, we would love to partner with you on your SEO project. Salterra can advise or take on the whole project, leaving you to run your business.

Request A FREE Instant Website Audit

Request A Quote For An Eye-Catching Website

Schedule A Call with Terry & Elisabeth

Why Trust Salterra Digital Services

Salterra Digital Services  is a leading digital marketing agency specializing in a full suite of services designed to elevate your brand and grow your business. With a laser focus on delivering exceptional results, Salterra has cultivated a reputation for excellence in the field.

Meet the Founders: Terry and Elisabeth Samuels

Terry and Elisabeth Samuels, the founders of Salterra, have over two decades of combined experience in the digital marketing landscape. Their passion for helping businesses succeed fuels the constant innovation and top-notch service that Salterra is known for.

Terry Samuels leads Salterra’s Digital Marketing Division with sons Skyler and Brandon Samuels and a carefully curated staff of SEO Specialists. Elisabeth Samuels leads the Salterra Design and Development Division with her daughter Moraelin Bundy and her staff of project managers, designers, and full-stack developers.

Salterra’s Core Services:

  • Search Engine Optimization: Mastering the art of search engine visibility to put your brand in the spotlight.
  • PPC Advertising: Strategically leveraging paid advertising for optimal reach and ROI.
  • Email Marketing: Crafting compelling email campaigns that foster engagement and drive conversions.
  • Brand Building: Cultivating your brand’s voice, look, and feel for a cohesive and memorable presence.
  • Content Strategy: Creating and distributing relevant content to attract a clearly defined audience.
  • Social Media Branding: Engaging your community through tailored social media strategies.
  • Web Design & Development: Crafting a strong UX/UI website that converts visitors into customers.
  • Reputation Management: Safeguarding your brand’s reputation through active monitoring and positive engagement.
  • SEO University: Teaching Agencies, Free Lancers, and Small Businesses Foundational Search Engine Optimization
  • SEO Spring Training Conference: Salterra is the host of an annual training conference and multiple masterminds around the world.

Location:

Worldwide Reach from Tempe, AZ: Though based in the vibrant city of Tempe, Arizona, Salterra serves a global clientele, extending its world-class services to businesses worldwide.

Connect With Us:

Phone: 602-641-9797
Email: [email protected]
Socials: Facebook | Twitter | LinkedIn | YouTube