I want to expand my product line, how is the best way?
These days, with the Internet offering such an impressive way to promote your business, the best way to expand your product line is to move the bulk of your marketing efforts online. It has a great return on investment – for businesses just starting out, as well as for companies that are already established and looking for new clients. A good website will help you build your brand, and the optimization we offer extends that brand across social networks and other online platforms to bring you targeted traffic. Online inventories are easier than you think!
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The Steps to Expansion
First, assess your competition before you expand your product line. This can help you determine your expected level of success, as well as build a roadmap for the path of least resistance and greatest return. Learn from the cash-siphoning mistakes of your industry counterparts, as well as the things they’re doing well will shorten your learning curve.
Always write to inform, and minimize the desire to promote. Remember; your audience is there to meet her needs – not to meet yours. Explain to her the power of SEO for
her online (or offline, in fact) business, in terms of how it works for her. Pitch the power of social engagement, as well as campaigns to discover more about her targeted audience. This, of course, makes expanding the product line easier.
Last is the advertising aspect, which is encompassed by content marketing, SEO and pay-per-click (primarily Google Adwords). If you can get all these things lined up and executed, your expanded product suite will essentially sell itself. Remember; that’s the whole point of targeted traffic: they’re already searching for your wares – you’ve just got to place it in front of them using SEO.
Packages to Get Your Site in Front of Searchers
For businesses that are just starting out and want to gauge the effectiveness of SEO, the Bronze or Silver Plan can make them immediately competitive. Up to a dozen professional Web pages are built using custom graphics and top-notch content, with blog posts added over the next couple of months to attract and retain customer engagement.
The continued off-page search engine optimization is an ongoing process that stretches from 3-6 months, depending on the package. For the serious business in search of robust promotion, the Gold and Platinum options extend the amount of SEO that goes into promoting your expanded product suite to nine months to a full year. The number of posts is doubled in the higher package, which has plenty of optional add-ons to elevate up the marketing even further.
At the end of it all; employ analytics to see the origin of your traffic. This helps you tweak your product offering for better conversions, and gauge the likely effects of a more robust package in the future. All in all its a fantastic way to jump start your business, create an expansion, or boost sales in a declining phase. At Salterra, we are happy to help you increase your business, solidify your web presence, and make the most of your investment into your company! Call today 480-273-2273
More About Salterra LLC
Salterra Web Services Specializes in Web Design, Internet Marketing, Search Engine Optimization, Hosting, Software Development, and Graphics. We also have a division that removes website malware, and maintains virus protection and the removal of malicious software. We founded the company in 2010. We are centrally located in Tempe, Arizona, but we have clients all over the world.