Your website is a representation of your business. It should look modern and not outdated. You should have ways for people to contact you and have things on the site that tell more about your product and services.

When doing a website redesign, things you need to take into consideration are:

  • A website redesign can be a powerful way to increase your online visibility and boost conversions. The process of implementing a website redesign is simple.
  • The most common reason to redesign your website is that you have a new product or service and want to ensure it has the best possible chance for success with its target audience.
  • A business website redesign should improve the user experience, make it easier to navigate, and provide more value through improved content.
  • A website redesign is not just about aesthetics or style. It’s also about staying on top of the latest trends, sometimes called a “platform shift.”

There are so many reasons people revisit a design to make it look fresh and clean again.  If you have an older website that could use a facelift, we can assist.

Balance the Look and Usability of a Website

Our design team offers aesthetically pleasing website designs, but we also consider the user interface.  You can have the most beautiful website design possible, but it will do nothing for you if it is hard to navigate.  Our website design team understands where to put the proper buttons and information to get your visitors to interact with your website.  This is important as the point of most business websites is to generate leads.  Leads and sales are the goals, but having an outdated website can turn off new visitors.

If you are a service provider, an outdated website might seem that you might also be using outdated techniques.  You want something clean and modern that people don’t cringe when they see it.

Most companies will consider a website redesign every 2-3 years.  However, if you don’t think you need one just yet, ask those around you for honest answers.

Be Sure SEO is Considered with the Redesign

Having a great website is awesome if people are finding it.  That may be another reason to consider a website redesign. If the design is slow, running on old technology, or has other issues affecting its SEO, you should consider a website redesign to ensure that your site is being seen.  Even with the best-looking website ever, you will most likely never be seen if it isn’t structured for SEO.

Your website designer should have SEO knowledge.  Most on the market do not.  However, we train our designers to understand what they need to understand to have the best-looking website with SEO in mind.  We take our time to fully train everyone on staff what a good website design is for visitors who land on your page and SEO.

Ensure that your branding remains the same throughout the redesign process.  If you would like to have a new logo or other things done to the site, you need to carry that over to your social media and other places on the web.

Call today, and let’s look at what you are looking to do with your website.  We offer a variety of re-branding and redesigning services.  Call now.

About Salterra Digital Services

Salterra was started in 2011 by Terry and Elisabeth Samuels; nothing fancy and nothing pretentious. Quality work at a fair price. Starting with a web design focus, they both quickly learned that while having an amazing website to highlight your business is a great start, marketing is intrinsically foundational for our clients. When several clients were not seeing results through the search efforts of other companies, Terry took it to the next level. While digging into SEO and marketing, he found something he was very passionate about. His inner geek pushed him to focus solely on the data and analytics side of the business while Elisabeth built on her creative and visual strength and expanded the design side. In the industry, it is not always common to have both designers and digital marketing so closely connected, but to them it made perfect sense. Salterra’s World Headquarters is in Tempe Arizona

Terry and Elisabeth are the Hosts of Roundtable SEO Mastermind Series and SEO Spring Training Conference.

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