Affordable SEO and Internet Marketing Services by Salterra located in Arizona

Key Factors to Consider When Choosing an Affordable SEO Company

Salterra believes that constructing your site the right way is important. Structuring a website correctly, coding it cleanly, and using necessary keywords is the common sense approach to make your business stand out against any competition. We also work with you to develop an integrated marketing strategy to understand your audience, competitors, and goals. At Salterra SEO we help form strategic internet marketing plans, utilizing organic searches, content marketing, social media marketing, search-optimized web design, and conversion optimization. Then, we persistently go to work to stand out from your online competition.

Good Search Engine Optimization drives traffic, forms lead, and generates sales, Salterra Affordable SEO Division knows how to turn your website into a lean, efficient site that works for you! Whether you are a large corporation, a medium to small-sized business, or a boutique firm, we give you the same distinctive level of professional service and attention. Putting the right content out there creates trust and confidence in your company by showing customers and the industry your expertise. You’re arming customers with information to help them feel confident purchasing. Great content spreads naturally; all it needs is a bit of positive promotion to get it to spread organically.

Search engines today are what the Yellow Pages were to us two decades ago. Search engines have become essential places for finding information, they have proven to be extremely worthy to businesses around the world by providing them with alternative marketing methods. This is due to the 14 billion internet users (monthly) who turn to search engines to find what they are looking for, whether it’s pizza, online shopping, or a law firm. The internet has become invaluable. Salterra SEO works diligently to catapult YOUR business to the forefront of your competition.

Gaining top rankings can take a long time. Some of your biggest competitors have likely been around for a long time and have many links built up over time. Salterra Local SEO offers a unique balance of science and art, requiring solid technical expertise and creativity to execute the best SEO price packages for your company and custom SEO services to help you compete. Search engine optimization is technical and time-consuming since the major search engines constantly change their methodology to stay ahead of competitors. That means we will continue to work with you and adjust our strategy to stay on top. We scale our performance against a broad range of criteria to provide you with solid metrics for evaluation.

graphic packageWhen thinking about search engine optimization (SEO) for your company’s website, you think about how a provider can drive traffic and create sales opportunities for you on the web. If you have not used SEO, you are missing out on the chance to grow your business by growing revenues. You must consider working with the best SEO company, Salterra Web Services. Phoenix-based Salterra brings a top web design team that provides an array of proven web-based solutions designed to improve your search results and drive business to your virtual presence.

According to Marketing Sherpa, a research institute specializing in tracking marketing trends and their impact on business, SEO-influenced websites based on content marketing result in an increase in traffic of 2,000% and a revenue increase of 40%. Users are generally influenced to visit your website based on organic link searches, not on paid ads placed strategically throughout the web. Understanding what differentiates Salterra from other Internet Marketing providers and what this difference means to for your business can help you determine how Salterra can help you position your website for better results.

What Differentiates Salterra from Other SEO Providers

Salterra’s SEO services are predicated on helping you find the customers you want to do business with on a nonpaid basis and driving them to your doorstep. Salterra is backed by a team of web design professionals who work to improve your local Arizona website and help create a strategy designed to make what you offer the most relevant search result on the web. Salterra understands that this relevancy is based on positioning your business as subject matter and expert in the field, resulting in the creation of links that are based on meeting the needs of the person searching for answers (the essence of content marketing) without the necessity of misleading ad placements or techniques that may be deemed spam or irrelevant.

The architecture of Salterra’s SEO service includes the development of strong content, design based on clean code, relevant links that position you as an expert and industry leader, and the use of specific keywords. This approach gives you web content that meets the requirements of search engine anti-spam parameters (such as those designed by Google, Yahoo! and others) and improves your chance for inbound leads, which cost your business 61% less than those obtained through traditional methods (outbound leads) such as direct mail and cold calls.

What the Salterra Difference Means for Your Business

What do content marketing and SEO techniques mean for you and your business? A Pew Research Center January 2014 survey found that 87% of American adults use the internet, up 500% from 1995. Adults engage in two primary online activities: searching for information and retrieving emails. A truly optimized website developed and managed in consultation with Salterra provides a way to get to the heart of an adult user’s main internet activities and reach them now and in the manner they want to be reached. This results in a better profile for your business and an increase in the potential pool of customers you have to cultivate relationships with.

Optimizing your Website with Salterra

Salterra specializes in all facets of web development, design, and marketing. Beginning with a custom web design built on your needs and the type of business you are in, the professionals at Salterra can create a solution that is right for you and within your budget. Salterra can also provide you with a web analytics service, a very important way to track your results, determine how best to reach and motivate your web traffic to do business with you and provide you with referrals. Experience what we can provide to your business through its affordable SEO service!

Blogging for Ranking in the SERPs

One of the easiest ways to increase your website’s rankings in the search engine is to have a blog. Let’s face it: we ALL have something to say! Let’s make it work for you. The important details that will enhance your sites, like relevant keywords and relevant content are in the blog, just pick a topic and stay consistent. Optimizing your website helps search engines read and understand your content and increase the chances of dominating the search engine. (This is one place where domination isn’t necessarily a bad thing…)

Here, I will share with you the most important aspects of optimization and having a blog:

Blogs are an SEO Dream

Sweet, sweet, affordable SEO dreams! Search engine optimization near me is easier with a website optimized for CMS (Content Management System) and Blogging. This is mainly because the program handles all data and keyword tags. Link metrics are built behind the scenes in a CMS. This optimization is easier, and the Google bots can quickly analyze your data. (You remember us talking about the bots before, don’t you? They are good, no worries) This data stores essential and relevant information inside your content, such as:

  • Titles
  • Descriptions
  • Headers
  • Internal links
  • New pages
  • Sitemaps
  • SEO friendly URLs
  • Plugins and Extensions

This saves you time and optimizes the linking potential, like a well-oiled machine. Link structure is essential, and CMS systems are usually easy for search engine indexing since they create good internal link structures. Proper internal linking is essential, as it sub-categories all your content for the search engines. Another quick tidbit to consider is affordable SEO for images and videos, which will let search engine spiders understand your content more efficiently.

Many people think a website is easy to build and get to work right. When you see an expert put one together, they do it in hours, and it doesn’t look hard. It’s much like someone doing a painting. A good artist can do it quickly and make it look very realistic with what they have on hand. The same goes for web designers. If they are good, they’re worth it because of the skill and precision they bring to the table.

What can you do to get an idea for a site you have on the internet? You first need to try drawing out what you want to see or finding a way to illustrate it to someone else. Even if that means writing down words for each part of the site to show to an expert, that’s okay too. The closer you can get to someone understanding what you want, the more likely you will get something you’re looking for. Of course, every designer should be left to add their style if you want your site to look stellar.

Why not just let someone have at it and make what they think will look and work the best for what you need? If you’re not a designer, what you come up with may not look that good and won’t work for very long. You may feel like you have a nice and complicated design that would look cool, but that doesn’t mean much since people don’t respond well to things that are too complicated online. A short and to-the-point site that looks nice and works fast is easier to have someone make.

Hiring The Best Affordable SEO Company

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Request A Quote For An Eye-Catching Website

Schedule A Call with Terry & Elisabeth

Frequently Asked Questions About SEO

What is SEO?

SEO stands for “search engine optimization” and focuses on growing visibility from the free, organic (non-paid) search results on search engines such as Google or Bing. SEO uses technical and creative elements that will increase awareness, improve rankings, and drive traffic from search engines. There are so many facets of SEO to learn about, from the keywords on your page to the way other sites link to you. SEO is a sustainable, long-term strategy that will make your site search engine friendly and better for visitors too.

Here at Salterra SEO, we want to make SEO understandable for everyone! If you are committed to improving your rankings and are new to SEO, we recommend reading this guide front-to-back, but feel free to read ahead if you’re an SEO guru.

What is Local SEO?

Local SEO is the process of optimizing your website so that it can be found in an organic search query, as long as the intent of the user is to find local information that matches the content on your website.
These searches will typically include a geographical indicator such as a city or zip code along with the business or product they’re looking for. An example of this search query is “hotels near Saratoga Springs Race Tack”, the search engine would then display websites with content that matches this query.
A consumer can do a search query without a geo-qualifier if they have the location function enabled on their device. This search query would look similar to “car repair shop near me”. Including “near me” helps the search engine determine that you are looking for something that is local to you, as opposed to something irrelevant.

SEO is the gift that keeps on giving. Organic listings are basically free. The majority of traffic comes from major search engines like Google and Bing. With just a bit of effort on your end you will see an increase in awareness and a definite increase in traffic. It’s time to take your site to the next level and get the thousands of visitors you deserve.

Higher visibility means credibility. Plain and simple, Google is the most authoritative search engine and ranking in the top search results will create brand credibility. Search engines are unique from social media-driven traffic because they provide targeted traffic, meaning people are seeking what you offer. If search engines don’t “see” your site that means you are missing out on potential viewers/customers.

SEO is gaining ground. Your competitors are realizing the benefits of SEO and are already taking advantage of them. Even though you might be offering better content or services, your competitors that use SEO are higher up in the ranks. Let us help you get noticed!

Access to data. Access to that keyword data and seeing what your visitors are searching for means you can discover new ways to expand. Use this to your advantage because this data has the potential to bring you thousands of visitors or sales.

Permanent Results. Remember, SEO is sustainable and its effects are permanent. With regular site maintenance and keeping your visitors engaged with great content and strong site structure, you should be well on your way to that top spot!

Why do search engines not understand my site without SEO?

Simply put, if the major search engines can’t easily crawl your website then you are unlikely to rank. Your site needs to be easy for search engine bots to understand and the key ingredient to search engines efficiently crawling your site is good site architecture. For a more in-depth explanation of this, read our article about On-Page SEO. Good website structure means that all of your most important pages are viewable within a couple of clicks from the homepage. This makes your content easily accessible to not only search engines but visitors too.

Can I do my own SEO?

Of course! With guides like ours and a strong desire to learn about SEO, you are soon to become an SEO guru! We provide a Basic SEO Report Card so that you can begin to climb the ranks yourself. Each section of our SEO guide will provide you with the most efficient ways to harness the full power of Search Engine Optimization! Of course, we would love to partner with you on your SEO project. Salterra can advise or take on the whole project, leaving you to run your business.

Request A FREE Instant Website Audit

Request A Quote For An Eye-Catching Website

Schedule A Call with Terry & Elisabeth

Why Trust Salterra Digital Services

Salterra Digital Services  is a leading digital marketing agency specializing in a full suite of services designed to elevate your brand and grow your business. With a laser focus on delivering exceptional results, Salterra has cultivated a reputation for excellence in the field.

Meet the Founders: Terry and Elisabeth Samuels

Terry and Elisabeth Samuels, the founders of Salterra, have over two decades of combined experience in the digital marketing landscape. Their passion for helping businesses succeed fuels the constant innovation and top-notch service that Salterra is known for.

Terry Samuels leads Salterra’s Digital Marketing Division with sons Skyler and Brandon Samuels and a carefully curated staff of SEO Specialists. Elisabeth Samuels leads the Salterra Design and Development Division with her daughter Moraelin Bundy and her staff of project managers, designers, and full-stack developers.

Salterra’s Core Services:

  • Search Engine Optimization: Mastering the art of search engine visibility to put your brand in the spotlight.
  • PPC Advertising: Strategically leveraging paid advertising for optimal reach and ROI.
  • Email Marketing: Crafting compelling email campaigns that foster engagement and drive conversions.
  • Brand Building: Cultivating your brand’s voice, look, and feel for a cohesive and memorable presence.
  • Content Strategy: Creating and distributing relevant content to attract a clearly defined audience.
  • Social Media Branding: Engaging your community through tailored social media strategies.
  • Web Design & Development: Crafting a strong UX/UI website that converts visitors into customers.
  • Reputation Management: Safeguarding your brand’s reputation through active monitoring and positive engagement.
  • SEO University: Teaching Agencies, Free Lancers, and Small Businesses Foundational Search Engine Optimization
  • SEO Spring Training Conference: Salterra is the host of an annual training conference and multiple masterminds around the world.

Location:

Worldwide Reach from Tempe, AZ: Though based in the vibrant city of Tempe, Arizona, Salterra serves a global clientele, extending its world-class services to businesses worldwide.

Connect With Us:

Phone: 602-641-9797
Email: [email protected]
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