What Are Web 2.0 Properties
Web 2.0 has been a major buzz phrase for years, but what does Web 2.0 really mean? How has the Internet changed recently, and what does Web 2.0 mean for ordinary people and small businesses?
Web 2.0 User Input
There was a time within many readers’ lives when the Internet was primarily the demesne of nerdy individuals and major corporations. At that point, blogging either did not exist or was in its infancy, which relegated most user input to either buying something, reading a website someone else had built, or building their own website. There was a de facto near-monopoly affecting online information until Web 2.0 began to change the face of the internet.
How Web Development has Changed
It is important to note that in that previous era, building a website was far more difficult than it is now. There were no “point and click” website builders, and many individuals coded their early sites using the Notepad program on their computers. As well, finding affordable hosting was also a challenge, and many early website owners also had to purchase and maintain their own servers. These imposed reasonably large barriers to entry.
What are Web 2.0 Sites?
Web 2.0 is different in that the prior barriers are largely gone. As well, many websites have appeared that allow users to submit their own content. Social media allows for simple postings on a pre-made forum, and blogging is now a very mainstream operation. Even traditional articles published on major websites, complete with editorial oversight, now have un-moderated comment sections where anyone can say their peace.
Web 2.0 & Information on the Internet
The widespread usage of the Internet has led to the differentiation of ideas, where anyone’s voice can be heard. This has opened up tremendous capabilities for sharing knowledge and solving puzzles. There is also a great deal of information on the internet appearing in the form of posts, blogs, articles, and tons more (guidebooks, recipes, checklists, creative works, just about anything you can imagine).
Search Engines and a Web 2.0 Site
In fact, there is so much on the internet that search engines like Google become more and more important for helping users filter through web content to find the most relevant, useful, and popular content online that is available.
Voting With Their Phones
Another difference between Web 2.0 and Web 1.0 is access points. Wifi has opened up access to people who used to be too low-income to afford the Internet, allowing their input to become more widespread. An even larger addition of Web 2.0 has come from how most users now access the Internet from their phones instead of computers.
Mobile Compatibility is Key in Web 2.0
Having a site that is mobile compatible, and even easier to use in a mobile format is now more important than ever. Clients may be more likely to view information online, opt in for things online, or make decisions in the moment based on what is or is not easily available to them through the internet on their mobile devices.
Web 2.0 & Living ‘In the Moment’
Not having to go home to go online has led to people who are “in the moment” being able to learn and state their opinions from anywhere and at any time. This ease of access allows more spur-of-the-moment conversation and idea flow.
Web 2.0 User Experience Customization
The emergence of mobile-optimized websites has given rise to a more robust user experience. Users now expect to be able to click or tap on an image to resize it or learn more information about it. Users are also accustomed to seeing their custom “feed” of articles, posts and tweets from friends and other things that interest them. Today’s website owner has to provide a tailored and enjoyable user experience, or they will be left behind.
Web 2.0 Software and Service
In recent years, software as a service or SAAS has become a major tool for many users. SAAS is where a piece of software allows automated usage online. Since most devices are now connected all of the time instead of having to “dial in” like in the old days, a large number of programs can now operate in the background, providing information and allowing business practices to happen more efficiently than ever before.
Web 2.0 and Web 2.0 websites look different from the web of the past, but looks are just the beginning of how the Internet has changed. Strategies for digital marketing such as search engine optimization (SEO) have developed further as well, and new techniques have been adopted for creating strong websites online.
Web 2.0 SEO Strategies
With the widespread introduction of new types of web content (especially web content like blog posts), there are a number of new ways to implement search engine optimization strategies into websites as a web designer or web developer.
What is Search Engine Optimization or SEO?
Search Engine Optimization is a series of methods for building up the credibility of a site, such that search engines like Google will trust the site more and refer more online traffic to the site by showing the site higher in search results.
You can implement search engine optimization on your sites by making sure websites run very fast, are secure and free of errors or spam, and that your site has relevant content and citations and is easy to navigate and use.
Web 2.0 Backlinks and Content
When it comes to search engine optimization in relation to web 2.0, the significance of links and content becomes even greater. When your site contains great, relevant, informative content, other sites may have good reason to link to your content and your site. You can also cite and link to other sites that are credible in the same way. Web 2.0 backlinks build up credibility for your site as well as for the site linked from or linking to.
All of these Web 2.0 links and linking between strong websites builds up the authority of your site in the eyes of Google even more! This is a great way to strengthen your business or brand online and to bring in traffic and clients. Web 2.0 SEO is an effective and cost-effective digital marketing strategy.