Designing a logo for a business is very important. You want to make sure you get your logo right for branding purposes, and therefore certain aspects of the design must be considered. Anyone can design a logo, but the logo must be in step with your business and your branding goals. Have you already tried to design a logo? Maybe you are considering reaching out to a graphic designer. Whichever way you want to go is fine, but make sure you incorporate the following advice. The color or color scheme you choose is very important, (I clicked on READ MORE and am adding the rest of this text from there.)  and you have an entire palette to choose from. Do you need to consider a redesign of your site in general? Without a brick-and-mortar business already established, you likely are starting from scratch or at least have the ability to do so. Where are you right now when it comes to the design of your logo and the branding of your business?

Think about industry trends and even general trends. Some design trends you might want to pick up on, but others you want to avoid. These can be fads, which means that you are technically buying into a fad to tweak your branding. Instead, you want your logo to be an original, an industry leader. As you can imagine, there is a fine line here. Go rogue too much without sticking to professional advice for logo design, and you will be back to square one.

Custom type or font is important, as is the simple fact that you want to think like the customer. What would you think if you saw the logo you end up with in front of you? If you look at all of the resources available to you, you’re going to see a professionally designed logo start materializing right before your eyes.

About Salterra Digital Services

Salterra was started in 2011 by Terry and Elisabeth Samuels; nothing fancy and nothing pretentious. Quality work at a fair price. Starting with a web design focus, they both quickly learned that while having an amazing website to highlight your business is a great start, marketing is intrinsically foundational for our clients. When several clients were not seeing results through the search efforts of other companies, Terry took it to the next level. While digging into SEO and marketing, he found something he was very passionate about. His inner geek pushed him to focus solely on the data and analytics side of the business while Elisabeth built on her creative and visual strength and expanded the design side. In the industry, it is not always common to have both designers and digital marketing so closely connected, but to them it made perfect sense. Salterra’s World Headquarters is in Tempe Arizona

Terry and Elisabeth are the Hosts of Roundtable SEO Mastermind Series and SEO Spring Training Conference.