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Link Building Ethics: Best Practices for Sustainable SEO

There are three major types of link building. These types are natural and unnatural. Organic links should take the spotlight. Unnatural links are in and out of fashion, and naturally-generated links should take a backseat. This article will provide an overview of each type of link. Here, we’ll cover the first three. We’ll also touch on User-generated links, Nofollow links, and social media. Each type of link is compelling in its own way.

Content Creation

Creating shareable content is the best way to build links and increase online visibility. This can range from calculators to new tools to solve problems. Organic link building is also an excellent way to promote an online business since news announcements about new products, collaborations, or people will generate more links and increase your authority. Here are some tips to improve your organic link-building efforts:

Produce quality content with keyword-focused titles and use of keywords. Search engines highly seek linkable content, which requires a lot of time. Researching your topic extensively is essential so you’ll know exactly what material is worth sharing. The Skyscraper Technique has evolved into a “2.0” version, considering keyword intent. Use the following tips to produce relevant content:

User-Generated Links

Not all links are planned by marketers or SEO experts. Many links are generated for a variety of reasons. For example, a blogger who recently purchased a new tool might link to the website that sold that tool. Regardless, most businesses and webmasters aim to get links to your website. Here are some tips to help you get more links to your website:

Natural links. These links are created with no intention of influencing the ranking of your website in Google. They have been created naturally and do not need any explicit agreement to be counted. The Google algorithm counts these links as votes of confidence in your site, which helps you get a better rank. Natural links are more likely to occur organically through guest posts and content. Google considers user-generated links to be part of organic link building.

Nofollow Links

Dofollow links push your rankings, whereas nofollow links don’t. The main difference between the two is the amount of link juice that they pass through Google. Dofollow links contribute to PageRank and authority, while nofollow links don’t. However, nofollow links are still useful because they can still be picked up by other sites and content creators, resulting in dofollow backlinks. So, it’s worth knowing the differences and how to use them.

Google changed its algorithm to penalize sites that use nofollow links. They no longer pass the same amount of equity as dofollow links. This is because nofollows don’t earn any credibility points, and Google doesn’t follow them. Nofollow links, also called “no-follow” links, were created to combat spam and backlink abuse. Google changed its strategy in 2019 and now treats them as “hints” rather than a ranking signal.

Social Media

Using social media for link-building is a great way to boost your SEO strategy. Link-building is an essential part of every SEO strategy. It consists of securing links from high-quality websites to yours. Google will see these links as votes of confidence and rank your site higher for relevant keywords. Using traditional link-building techniques is time-consuming and inefficient, but social media offers a new way to earn organic links.

Creating a compelling video description for your site’s videos is a great way to include your website URL in your organic link-building strategy. Remember that your video description’s character limit is only about 800 characters, so utilizing relevant keywords will maximize your video’s topical relevance. Another place for social media link-building is in the comments sections of videos, where you can leave valuable comments and encourage viewers to follow your link to your website.

On-Page SEO

Besides on-page SEO, you can also try forums to promote your website. Several forums exist online today, and it is a great way to build links for your website. Some of the most popular hubs include Quora, Yahoo Answers, Reddit, eHow, etc. In addition to providing links to your site, forums are also a great place to meet other users and exchange ideas.

When creating links, it is essential to consider the quality of the source of these links. While some link-building techniques may require you to spend time on high-quality content, many other links can boost your brand. However, legitimate link-building tactics are rare and require exceptional pages, credibility, and authority. You can compensate for your lack of notoriety by building links from popular sites and media publications.

Frequently Asked Questions About SEO

What is SEO?

SEO stands for “search engine optimization” and focuses on growing visibility from the free, organic (non-paid) search results on search engines such as Google or Bing. SEO uses technical and creative elements that will increase awareness, improve rankings, and drive traffic from search engines. There are so many facets of SEO to learn about, from the keywords on your page to the way other sites link to you. SEO is a sustainable, long-term strategy that will make your site search engine friendly and better for visitors too.

Here at Salterra SEO, we want to make SEO understandable for everyone! If you are committed to improving your rankings and are new to SEO, we recommend reading this guide front-to-back, but feel free to read ahead if you’re an SEO guru.

What is Local SEO?

Local SEO is the process of optimizing your website so that it can be found in an organic search query, as long as the intent of the user is to find local information that matches the content on your website.
These searches will typically include a geographical indicator such as a city or zip code along with the business or product they’re looking for. An example of this search query is “hotels near Saratoga Springs Race Tack”, the search engine would then display websites with content that matches this query.
A consumer can do a search query without a geo-qualifier if they have the location function enabled on their device. This search query would look similar to “car repair shop near me”. Including “near me” helps the search engine determine that you are looking for something that is local to you, as opposed to something irrelevant.

SEO is the gift that keeps on giving. Organic listings are basically free. The majority of traffic comes from major search engines like Google and Bing. With just a bit of effort on your end you will see an increase in awareness and a definite increase in traffic. It’s time to take your site to the next level and get the thousands of visitors you deserve.

Higher visibility means credibility. Plain and simple, Google is the most authoritative search engine and ranking in the top search results will create brand credibility. Search engines are unique from social media-driven traffic because they provide targeted traffic, meaning people are seeking what you offer. If search engines don’t “see” your site that means you are missing out on potential viewers/customers.

SEO is gaining ground. Your competitors are realizing the benefits of SEO and are already taking advantage of them. Even though you might be offering better content or services, your competitors that use SEO are higher up in the ranks. Let us help you get noticed!

Access to data. Access to that keyword data and seeing what your visitors are searching for means you can discover new ways to expand. Use this to your advantage because this data has the potential to bring you thousands of visitors or sales.

Permanent Results. Remember, SEO is sustainable and its effects are permanent. With regular site maintenance and keeping your visitors engaged with great content and strong site structure, you should be well on your way to that top spot!

Why do search engines not understand my site without SEO?

Simply put, if the major search engines can’t easily crawl your website then you are unlikely to rank. Your site needs to be easy for search engine bots to understand and the key ingredient to search engines efficiently crawling your site is good site architecture. For a more in-depth explanation of this, read our article about On-Page SEO. Good website structure means that all of your most important pages are viewable within a couple of clicks from the homepage. This makes your content easily accessible to not only search engines but visitors too.

Can I do my own SEO?

Of course! With guides like ours and a strong desire to learn about SEO, you are soon to become an SEO guru! We provide a Basic SEO Report Card so that you can begin to climb the ranks yourself. Each section of our SEO guide will provide you with the most efficient ways to harness the full power of Search Engine Optimization! Of course, we would love to partner with you on your SEO project. Salterra can advise or take on the whole project, leaving you to run your business.

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Why Trust Salterra Digital Services

Salterra Digital Services  is a leading digital marketing agency specializing in a full suite of services designed to elevate your brand and grow your business. With a laser focus on delivering exceptional results, Salterra has cultivated a reputation for excellence in the field.

Meet the Founders: Terry and Elisabeth Samuels

Terry and Elisabeth Samuels, the founders of Salterra, have over two decades of combined experience in the digital marketing landscape. Their passion for helping businesses succeed fuels the constant innovation and top-notch service that Salterra is known for.

Terry Samuels leads Salterra’s Digital Marketing Division with sons Skyler and Brandon Samuels and a carefully curated staff of SEO Specialists. Elisabeth Samuels leads the Salterra Design and Development Division with her daughter Moraelin Bundy and her staff of project managers, designers, and full-stack developers.

Salterra’s Core Services:

  • Search Engine Optimization: Mastering the art of search engine visibility to put your brand in the spotlight.
  • PPC Advertising: Strategically leveraging paid advertising for optimal reach and ROI.
  • Email Marketing: Crafting compelling email campaigns that foster engagement and drive conversions.
  • Brand Building: Cultivating your brand’s voice, look, and feel for a cohesive and memorable presence.
  • Content Strategy: Creating and distributing relevant content to attract a clearly defined audience.
  • Social Media Branding: Engaging your community through tailored social media strategies.
  • Web Design & Development: Crafting a strong UX/UI website that converts visitors into customers.
  • Reputation Management: Safeguarding your brand’s reputation through active monitoring and positive engagement.
  • SEO University: Teaching Agencies, Free Lancers, and Small Businesses Foundational Search Engine Optimization
  • SEO Spring Training Conference: Salterra is the host of an annual training conference and multiple masterminds around the world.

Location:

Worldwide Reach from Tempe, AZ: Though based in the vibrant city of Tempe, Arizona, Salterra serves a global clientele, extending its world-class services to businesses worldwide.

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