What is Organic Link Building?
There are three major types of link building. These types are natural and unnatural. Organic links should take the spotlight. Unnatural links are in and out of fashion, and naturally-generated links should take a backseat. This article will provide an overview of each type of link. Here, we’ll cover the first three. We’ll also touch on User-generated links and Nofollow links, and social media. Each type of link is effective in its own way.
Content Creation
The best way to build links and increase your online visibility is to create shareable content. This can range from calculators to new tools to solve problems. Organic link building is also an excellent way to promote an online business since news announcements about new products, collaborations, or people will generate more links and increase your authority. Here are some tips to increase your organic link-building efforts:
Produce quality content with keyword-focused titles and use of keywords. Linkable content is highly sought-after by search engines, but it requires a lot of time. It’s essential to research your topic extensively, so you’ll know exactly what kind of material is worth sharing. The Skyscraper Technique has evolved into a “2.0” version, which takes keyword intent into account. Use the following tips to produce relevant content:
User-Generated Links
Not all links are planned by marketers or SEO experts. In fact, many links are generated for a variety of reasons. For example, a blogger who recently purchased a new tool might link back to the website that sold that tool. Regardless of the reason, getting links to your website is the goal of most businesses and webmasters. Here are some tips to help you get more links to your website:
Natural links. These links are created with no intention of influencing the ranking of your website in Google. They have been created naturally, and they do not need any explicit agreement to be counted. The Google algorithm counts these links as votes of confidence in your site, which helps you get a better rank. Natural links are more likely to occur organically, through guest posts and content. And, Google considers user-generated links as part of organic link building.
Nofollow Links
Dofollow links push your rankings, whereas nofollow links don’t. The main difference between the two is the amount of link juice that they pass through Google. Dofollow links contribute to PageRank and authority, while nofollow links don’t. However, nofollow links are still useful because they can still be picked up by other sites and content creators, resulting in dofollow backlinks. So, it’s worth knowing what the differences are and how to use them.
Google changed its algorithm to penalize sites that use nofollow links. They no longer pass the same amount of equity as dofollow links. This is because nofollows don’t earn any credibility points, and Google doesn’t follow them. Nofollow links, which are also called “no-follow” links, were created to combat spam and backlink abuse. Google changed its strategy in 2019, and it now treats them as “hints” rather than as a ranking signal.
Social Media
Using social media for link-building is a great way to boost your SEO strategy. Link-building is an essential part of every SEO strategy. It consists of securing links from high-quality websites to yours. Google will see these links as votes of confidence and rank your site higher for relevant keywords. Using traditional link-building techniques is time-consuming and inefficient, but social media offers a new way to earn organic links.
Creating a compelling video description for your site’s videos is a great way to include your website URL in your organic link-building strategy. Keep in mind that the character limit of your video description is only about 800 characters, so utilizing relevant keywords will maximize your video’s topical relevance. Another place for social media link-building is in the comments sections of videos, where you can leave valuable comments and encourage viewers to follow your link to your website.
On-Page SEO
Besides on-page SEO, you can also try forums to promote your website. Several forums exist online today, and it is a great way to build links for your website. Some of the most popular hubs include Quora, Yahoo Answers, Reddit, eHow, and the like. In addition to providing links to your site, forums are also a great place to meet other users and exchange ideas.
When creating links, it is important to consider the quality of the source of these links. While some link-building techniques may require you to spend time on high-quality content, many other links can provide a much-needed boost to your brand. However, legitimate link-building tactics are rare and require exceptional pages, credibility, and authority. If you lack notoriety, you can compensate for it by building links from popular sites and media publications.
About Salterra Digital Services
Salterra was started in 2011 by Terry and Elisabeth Samuels; nothing fancy and nothing pretentious. Quality work at a fair price. Starting with a web design focus, they both quickly learned that while having an amazing website to highlight your business is a great start, marketing is intrinsically foundational for our clients. When several clients were not seeing results through the search efforts of other companies, Terry took it to the next level. While digging into SEO and marketing, he found something he was very passionate about. His inner geek pushed him to focus solely on the data and analytics side of the business while Elisabeth built on her creative and visual strength and expanded the design side. In the industry, it is not always common to have both designers and digital marketing so closely connected, but to them it made perfect sense. Salterra’s World Headquarters is in Tempe Arizona
Terry and Elisabeth are the Hosts of Roundtable SEO Mastermind Series and SEO Spring Training Conference.
