building-your-brand-blog by Salterra Digital Services

Why Brand Awareness?

Do you have an excellent idea for a new product? If so, you should know that you need to begin developing your market long before you’re ready to open for business. You’ve probably seen the statistic that three-quarters of startups fail within a few years of opening for business. The successful exceptions tend to generate hype and build their audience long before they launch.

Why Generate Brand Awareness Before You Finish Developing Your Product?

You may have some reasonable concerns about releasing some aspects of your new product before you hit the market. For instance, you may fear that competitors are waiting to pounce upon your ideas for themselves. In other cases, you might lack confidence that your product is ready for prime time.

While you must use your judgment in these matters, you must also remain confident that your product and business will have enough competitive advantage to leave these predators in the dust. Also, you’re much more likely to attract investors and customers if you’ve already taken steps to introduce your company to a broad audience. A solid pre-launch marketing strategy will help you gain credibility and awareness before asking for a sale. Finally, you will only gain more confidence in your business idea after you’ve tested it.

Three Ways To Help Ensure You Have A Strong Launch

These tactics can help ensure that you will enjoy a strong launch in almost any circumstance:

Develop Prototypes

You can develop an interest in your product by giving investors, influencers, and even select consumers something they can see and use. This is true even if those prototypes don’t do everything you expect your finished product to do.

You may have already heard of developing a minimum viable product, or MVP. Typically, this means you should create a prototype that functions well enough to have value to users. Still, it doesn’t necessarily include everything you intend to have inside your final product.

You can use these prototypes in many ways to ensure that your actual launch starts strong:

  • You can begin selling the prototype at a reduced price and offer these early buyers a discount on your final product. At the same time, you can gain lots of value from the feedback you collect. If you can begin to earn revenue, this will also help you manage your cash flow and grow faster.
  • You can send prototypes off to industry bloggers, journalists, or other influencers to start gaining some attention from the press. Hopefully, these people will write about your products, so you can also get attention from the public.
  • You can run a campaign on one of the popular funding websites and offer these prototypes as incentives. These kinds of campaigns can help you raise money and attract an audience.

Let People Know About Your New Solutions

Sometimes, you may not care to release prototypes to a broad audience. You can still focus on the problems you hope to help people solve and not the specific details of your solution. You might produce short videos, write eBooks, or even create a webinar to discuss the concerns people may have that would eventually lead them to purchase your product. You might conclude by directing your audience towards your solution, even if you aren’t ready to release all the details.

This content will help you gain credibility because you can demonstrate that you understand the problems people may want to solve. You can also ask people to subscribe to your newsletter in exchange for this free information, and that way, you will also begin to build your audience. Finally, you should use this content to open up two-way communication to learn more about your audience.

Yes, you have to offer something for free; however, you can enjoy great value if you can build brand awareness, a subscriber list, and your understanding of customers.

Hold A Contest

Most people enjoy a chance to get something for free. If you can create a contest that will attract your target market, you can begin building goodwill and a list of subscribers early. As prizes, you should offer items that have the best chance of attracting the kinds of people who will have an interest in your products.

For example, companies that produce eBooks might offer an e-reader as the grand prize. Smaller prizes might include gift cards at the online book retailers where you intend to sell your work. Similarly, if your startup is working to develop a new app, you could offer contestants credit at popular app stores. If you plan to launch soon, you might also offer every contestant a credit on your future products.

Use The Information You Gain To Your Benefit

Your promotional efforts will help your startup gain attention. At the same time, you should track as much as you can about how people engage with your company. While building brand awareness and credibility, you also have a fantastic chance to learn more about your market. Startups that launch with a good understanding of their market and exciting prospects will always enjoy a decisive advantage.

About Salterra Digital Services

Salterra was started in 2011 by Terry and Elisabeth Samuels; nothing fancy or pretentious. Quality work at a fair price. Beginning with a web design focus, they quickly learned that while having a fantastic website to highlight your business is a great start, marketing is intrinsically foundational for our clients. When several clients were not seeing results through the search efforts of other companies, Terry took it to the next level. While digging into SEO and marketing, he found something he was passionate about. His inner geek pushed him to focus solely on the data and analytics side of the business, while Elisabeth built on her creative and visual strength and expanded the design side. It is not always expected to have designers and digital marketing so closely connected in the industry, but it made perfect sense to them.

Terry and Elisabeth own SEO University and SEO Spring Training Conference.

Meet the Founders: Terry and Elisabeth Samuels

Terry and Elisabeth Samuels, the dynamic duo behind Salterra, have over two decades of combined experience in the digital marketing landscape. Their passion for helping businesses succeed fuels the constant innovation and top-notch service that Salterra is known for.

Core Services:

  • SEO Optimization: Mastering the art of search engine visibility to put your brand in the spotlight.
  • PPC Advertising: Strategically leveraging paid advertising for optimal reach and ROI.
  • Email Marketing: Crafting compelling email campaigns that foster engagement and drive conversions.
  • Brand Building: Cultivating your brand’s voice, look, and feel for a cohesive and memorable presence.
  • Content Strategy: Creating and distributing relevant content to attract a clearly defined audience.
  • Social Media Branding: Engaging your community through tailored social media strategies.
  • Web Design & Development: Crafting user-focused websites that convert visitors into customers.
  • Reputation Management: Safeguarding your brand’s reputation through active monitoring and positive engagement.


Worldwide Reach from Tempe, AZ: Though based in the vibrant city of Tempe, Arizona, Salterra serves a global clientele, extending its world-class services to businesses worldwide.

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