ecommerce-seo by Salterra Digital Services

Building an eCommerce Site with WordPress and WooCommerce

People use the internet to research items they are thinking about buying, all the time. The research process can take a number of weeks, visiting a number of sites, and bookmarking those of interest, before making a purchase. Therefore, your website needs an effective design. A well-designed e-commerce site is a means by which to offer products, with or without a physical shop front – from books to broccoli or bus tickets to banking.

An efficient Arizona web design company allows the user to fully and easily navigate enticing them to take action based on your website’s information. Researchers have actually found that people read information online differently than in a book, or offline. So, it’s important to have your vital message at the top and think ahead about any text that appears further down the page.

Salterra is a complete web service and internet marketing company. A leading e-commerce development service company, we have terrific know-how in e-commerce website design, Salterra’s e-commerce website design services cover the spectrum of marketing-driven creative design, site use, database-driven material, and robust, scalable shopping cart options.

Salterra is a website design business that offers a wide variety of web service options focusing on high-quality websites for today’s tough web market. We focus on custom website design, web advancement, SEO, and e-commerce site design.

Salterra also offers a complete range of services consisting of custom website design from a basic web page to complex web options including content management systems, portals, e-commerce websites setup, and SEO. Our web design team will craft for you, a totally functioning website that will improve your company and enhance your online presence.

In today’s technologically advancing society, your business must be a leader online as well as in your industry’s marketplace.  As a leading e-commerce advancement service supplier, we have fantastic proficiency in e-commerce site design, Salterra’s e-commerce website design services cover the spectrum of marketing-driven innovative design, website usability, database-driven material, and robust, scalable shopping cart solutions. So give us a call today for a free, no-obligation, quote!

WordPress and Ecommerce are a Perfect Match

In today’s digital age, over 500 billion dollars are spent each year across all eCommerce sites in the US alone. The fact is, more people are doing their shopping online, and if your business doesn’t have an eCommerce solution optimized to serve that market, you’re missing out big time.

With an eCommerce website, your products are available to your customers 24/7/365. Rain or shine, snowstorm or sunny day, your store is ready to serve. This helps your business get exposure and allows you to reach your customers in ways that serve their needs.

But what’s the best way to build an eCommerce site? While there is no “right” answer, WordPress provides an easy, flexible and customizable framework that is a great solution for many business owners looking to dive into eCommerce.

WordPress is a User-Friendly Platform

If you’re new to setting up a website, or don’t have a large budget to have a custom site built, WordPress is a great way to get started. WordPress is a content management system that allows you (or a hired agency) to build your website without having to start entirely from scratch. For example, instead of custom coding every single feature you want on your site, various plugins and scripts can often be leveraged to make those features come to life, cutting down on time to launch, and man-hours spent coding. All of which helps to keep development and design costs down.

WordPress is also simple to learn, and you’ll be able to customize your website over time. WordPress has many free themes and plugins that make it simple to make your website unique, functional, and practical.

In fact, WordPress is one of the most popular sites out there. WordPress is also free, open-source, and constantly updating for improvements.

If you are interested in providing eCommerce options for your customers, WordPress allows you to do so using some of their free plugins. Paid options and plugins also exist to make your eCommerce solution even more robust and feature-rich.

Ecommerce Options with WordPress

Along with all of the basic benefits of using WordPress, there are also many features already built-in that make it a great option for eCommerce.

One of the biggest features that WordPress has to offer as a platform is the treasure trove of plugins to extend its core functionality to serve virtually any purpose you need it to.

Some of the best plugins for eCommerce are explored here:

1: WooCommerce

This is the most common and popular eCommerce plug-in. WooCommerce lets you sell both digital and physical goods. Also, it has many themes and options so you can pick the layout that works best for your business.

2:  Easy Digital Downloads

This plug-in makes selling digital downloads simple. It also comes with many features that make it easy to create a functional and visually appealing digital store. So, if all of your products are just online downloads, you’ll be able to add this plug-in and start selling in no time.

3: MemberPress

This plugin allows you to sell digital products and services that need a subscription. It’s easy to combine with WooCommerce and has a lot of great customizable options. You can use MemberPress to sell memberships, subscriptions, and more.

Keep in mind these are just a few of the eCommerce plugins that are available for WordPress. There are many more out there that can be added to best fit your needs.

Woocommerce and WordPress Are an Awesome

Adding an eCommerce component to your website is a smart option to help your business make more money and make things simpler for your customers. WordPress provides many free plug-ins that allow you to sell all kinds of digital and physical items, and it’s easy to customize and add these plug-ins to your site.

If you need help with WordPress or building your website, Salterra Web Services can provide the expertise you are looking for. Give us a call today.

About Salterra Digital Services

Salterra was started in 2011 by Terry and Elisabeth Samuels; nothing fancy and nothing pretentious. Quality work at a fair price. Starting with a web design focus, they both quickly learned that while having an amazing website to highlight your business is a great start, marketing is intrinsically foundational for our clients. When several clients were not seeing results through the search efforts of other companies, Terry took it to the next level. While digging into SEO and marketing, he found something he was very passionate about. His inner geek pushed him to focus solely on the data and analytics side of the business while Elisabeth built on her creative and visual strength and expanded the design side. In the industry, it is not always common to have both designers and digital marketing so closely connected, but to them it made perfect sense. Salterra’s World Headquarters is in Tempe Arizona

Terry and Elisabeth are the Hosts of Roundtable SEO Mastermind Series and SEO Spring Training Conference.