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Building Amazing Amazon Shopping Sites

If you want to build an Amazon eCommerce store, here are a few tips to get you started. Using Custom source tags and tabbed cards will improve your store’s SEO. You can also add content tiles to the store pages. Once you’ve created a store on Amazon, you can submit it for moderation. After moderation, you can submit it to the Amazon marketplace. Creating an Amazon eCommerce store isn’t hard!

Custom Source Tags

One of the ways to drive more traffic to your Amazon Storefront is to add custom source tags. These tags will let you track which channels are driving the most traffic. Add a source tag to any store page URL, and you’ll see the number of people who visited that page. You can measure the success of your marketing campaigns by tagging the websites that are sending the most traffic. This article will explain adding a custom source tag to your Amazon storefront.

When building an Amazon shopping site, it’s vital to use a comprehensive digital marketing plan incorporating affiliate links, PPC campaigns, and email marketing. However, building connections is only half the battle. You must track your performance and continually tweak your marketing tactics to maximize sales. As a rule of thumb, the best marketing strategy is the one that produces the most ROI and conversion rate. That means using custom source tags to track your traffic sources is critical to success.

Custom Tabbed Cards

If you are in the process of creating your own Amazon tabbed cards, there are a few things you should know. Firstly, you should know that you can use different file formats to make these cards. If you are not familiar with these file formats, you can consult Amazon for help topics on a range of topics. These help topics will also help you make the most of Amazon’s Sponsored Brands ads.

Amazon’s SEO

Whether you’re building a website for a retail company or a personal site, there are several important factors to consider for optimizing your product listings on Amazon. Amazon’s algorithm thinks your product’s backend keywords to determine relevance. You should try to include keywords that relate to the content of your page, and don’t stuff the keyword list with irrelevant keywords. Amazon is very particular about keyword stuffing.

One of the biggest factors in search engine optimization is how closely your product fits the user’s needs. For example, if the user searches for a sweater for winter, Amazon will suggest the most appropriate sweaters. By design, Amazon’s search engine provides exact search results. This means the first question a potential customer asks is, “What’s the best sweater for cold weather?”

Creating an Amazon eCommerce Store

Creating an Amazon eCommerce store is easy and free and has many advantages. The simplicity of the Amazon platform means that a non-programmer can create and customize a store without any coding experience. In addition, you can use rich media content and images to showcase your products and brand. Your web store will appear on the Amazon website, mobile app, and desktop. And because Amazon does not charge a fee to create and maintain an online store, you’ll have more freedom to enhance its look and feel.

The Amazon Store builder uses a drag-and-drop approach. It displays a series of “tiles” you can customize by adding product images and text. You can also bold, italicize, or align your text. Your website will then display a list of your products and services. Once you’re happy with the layout, you can add links to individual products or pages. Make sure to include your brand name prominently on every page.

Setting up an Amazon Advertising account

One of the most crucial parts of building an Amazon shopping site is setting up an advertising account. Whether you use paid or free advertising on Amazon depends on your budget and advertising objectives. There are many different types of advertising on Amazon, so be sure to understand each type before you start. For example, you can use sponsored products or brand ads for your ads. For paid ads, you must have a Vendor or Seller Central account.

If you are a seller, setting up an advertising account with Amazon is an excellent way to increase your visibility. Amazon’s extensive advertising platform offers solutions for almost every advertising imaginable. This makes tracking your efforts easy. However, before you can get started, you must have an Amazon Professional Seller account and enroll in the Amazon Brand Registry. Despite its complicated terminology, this is the best way to get started.

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FAQs About Web Design and Development

Responsive web design is an approach to web design that aims to craft sites that provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices.

User experience (UX) is crucial because it aims to fulfill users’ needs, providing positive experiences that keep them loyal to the product or brand. Additionally, a meaningful user experience allows you to define customer journeys on your website that are most conducive to business success.

The core web development technologies include HTML, CSS, and JavaScript, which are used for structure, styling, and functionality.

SEO should be considered from the ground up in web development. This includes using semantic HTML, ensuring the site is crawlable, implementing mobile-first designs, optimizing page speed, and including structured data.

A Content Management System (CMS) is software that helps users create, manage, and modify content on a website without specialized technical knowledge.

Front-end development involves the graphical interface of a website, through which the user interacts with the site, while back-end development deals with the server side, focusing on databases, server logic, and application integration.

Techniques to improve site speed include optimizing images, leveraging browser caching, minifying CSS, JavaScript, and HTML, using content delivery networks (CDNs), and optimizing the server’s response time.

Web accessibility standards ensure that websites are usable by people of all abilities and disabilities. These standards are encapsulated in the Web Content Accessibility Guidelines (WCAG) developed by the World Wide Web Consortium (W3C).

Cross-browser compatibility ensures that a website provides a consistent experience across different browsers, vital for reaching a broad audience and maintaining the site’s functionality and appearance.

Emerging technologies like artificial intelligence, voice recognition, and progressive web apps (PWAs) increasingly influence web development, leading to more dynamic, intelligent, and user-friendly web experiences.

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Why Trust Salterra Digital Services

Salterra Digital Services  is a leading digital marketing agency specializing in a full suite of services designed to elevate your brand and grow your business. With a laser focus on delivering exceptional results, Salterra has cultivated a reputation for excellence in the field.

Meet the Founders: Terry and Elisabeth Samuels

Terry and Elisabeth Samuels, the founders of Salterra, have over two decades of combined experience in the digital marketing landscape. Their passion for helping businesses succeed fuels the constant innovation and top-notch service that Salterra is known for.

Terry Samuels leads Salterra’s Digital Marketing Division with sons Skyler and Brandon Samuels and a carefully curated staff of SEO Specialists. Elisabeth Samuels leads the Salterra Design and Development Division with her daughter Moraelin Bundy and her staff of project managers, designers, and full-stack developers.

Salterra’s Core Services:

  • Search Engine Optimization: Mastering the art of search engine visibility to put your brand in the spotlight.
  • PPC Advertising: Strategically leveraging paid advertising for optimal reach and ROI.
  • Email Marketing: Crafting compelling email campaigns that foster engagement and drive conversions.
  • Brand Building: Cultivating your brand’s voice, look, and feel for a cohesive and memorable presence.
  • Content Strategy: Creating and distributing relevant content to attract a clearly defined audience.
  • Social Media Branding: Engaging your community through tailored social media strategies.
  • Web Design & Development: Crafting a strong UX/UI website that converts visitors into customers.
  • Reputation Management: Safeguarding your brand’s reputation through active monitoring and positive engagement.
  • SEO University: Teaching Agencies, Free Lancers, and Small Businesses Foundational Search Engine Optimization
  • SEO Spring Training Conference: Salterra is the host of an annual training conference and multiple masterminds around the world.

Location:

Worldwide Reach from Tempe, AZ: Though based in the vibrant city of Tempe, Arizona, Salterra serves a global clientele, extending its world-class services to businesses worldwide.

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