Building Amazing Amazon Shopping Sites
If you want to build an Amazon eCommerce store, here are a few tips to get you started. Using Custom source tags and tabbed cards will improve your store’s SEO. You can also add content tiles to the store pages. Once you’ve created a store on Amazon, you can submit it for moderation. After moderation, you’ll be able to submit it to the Amazon marketplace. Creating an Amazon eCommerce store isn’t hard!
Custom Source Tags
One of the ways to drive more traffic to your Amazon Storefront is to add custom source tags. These tags will let you track which channels are driving the most traffic. Simply add a source tag to any store page URL and you’ll see the number of people who visited that page. You can measure the success of your marketing campaigns by tagging the websites that are sending the most traffic. In this article, we’ll explain how to add a custom source tag to your Amazon storefront.
When building an Amazon shopping site, it’s vital to use a comprehensive digital marketing plan that incorporates affiliate links, PPC campaigns, and email marketing. However, building connections is only half the battle. You need to track your performance and continually tweak your marketing tactics to maximize your sales. As a rule of thumb, the best marketing strategy is the one that produces the most ROI and conversion rate. That means using custom source tags to track your traffic sources is critical to success.
Custom Tabbed Cards
If you are in the process of creating your own Amazon tabbed cards, there are a few things you should know. Firstly, you should know that there are different file formats you can use to create these cards. If you are not familiar with these file formats, you can consult Amazon help topics on a range of topics. These help topics will also help you make the most of Amazon’s Sponsored Brands ads.
Amazon’s SEO
Whether you’re building a website for a retail company or are building a personal site, there are several important factors to consider for optimizing your product listings on Amazon. Amazon’s algorithm takes into account your product’s backend keywords to determine relevance. You should try to include keywords that relate to the content of your page, and don’t stuff the keyword list with irrelevant keywords. In fact, Amazon is very particular about keyword stuffing.
One of the biggest factors in search engine optimization is how closely your product fits the needs of the user. For example, if the user searches for a sweater for winter, Amazon will suggest the most appropriate sweaters to purchase. By design, Amazon’s search engine provides exact search results. This means that the first question a potential customer asks is “What’s the best sweater for cold weather?”
Creating an Amazon eCommerce Store
Creating an Amazon eCommerce store is easy and free, and there are many advantages to doing so. The simplicity of the Amazon platform means that a non-programmer can create and customize a store without any coding experience. In addition, you can use rich media content and images to showcase your products and brand. Your web store will appear on the Amazon website, mobile app, and desktop. And because Amazon does not charge a fee to create and maintain an online store, you’ll have more freedom in terms of enhancing its look and feel.
The Amazon Store builder uses a drag-and-drop approach. It displays a series of “tiles” that you can customize by adding product images and text. You can also bold, italicize, or align your text. Your website will then display a list of your products and services. Once you’re happy with the layout, you can add links to individual products or pages. Make sure to include your brand name prominently on every page.
Setting up an Amazon Advertising account
One of the most crucial parts of building an Amazon shopping site is setting up an advertising account. Whether you choose to use paid or free advertising on Amazon depends on your budget and advertising objectives. There are many different types of advertising on Amazon, so be sure to understand each type before you start. For example, you can use sponsored products or brand ads for your ads. For paid ads, you must have a Vendor or Seller Central account.
If you are a seller, setting up an advertising account with Amazon is an excellent way to increase your visibility. Amazon’s extensive advertising platform offers solutions for just about every type of advertising imaginable. This makes tracking your efforts easy. Before you can get started, however, you must have an Amazon Professional Seller account and enroll in the Amazon Brand Registry. Despite its complicated terminology, this is the best way to get started.
About Salterra Digital Services
Salterra was started in 2011 by Terry and Elisabeth Samuels; nothing fancy and nothing pretentious. Quality work at a fair price. Starting with a web design focus, they both quickly learned that while having an amazing website to highlight your business is a great start, marketing is intrinsically foundational for our clients. When several clients were not seeing results through the search efforts of other companies, Terry took it to the next level. While digging into SEO and marketing, he found something he was very passionate about. His inner geek pushed him to focus solely on the data and analytics side of the business while Elisabeth built on her creative and visual strength and expanded the design side. In the industry, it is not always common to have both designers and digital marketing so closely connected, but to them it made perfect sense. Salterra’s World Headquarters is in Tempe Arizona
Terry and Elisabeth are the Hosts of Roundtable SEO Mastermind Series and SEO Spring Training Conference.
