🔹 Article Summary:

  • Local SEO helps your clinic show up when patients search “cosmetic surgeon near me”
  • Google Business Profile and city-specific pages are key
  • Salterra Medical Marketing builds local visibility that brings in real patients

Salterra Medical Marketing shows a cosmetic surgeon's Google Business Profile setup to help vision-impaired users understand how local SEO boosts visibility. Click here to start ranking higher in your city.

Do you want more patients in your area to find your plastic surgery clinic?

Then you need local SEO — it’s how people searching online for a “cosmetic surgeon near me” find you instead of your competition.

At Salterra Medical Marketing, we help clinics appear in local searches, on Google Maps, and for city-based keywords, enabling them to grow faster and more easily.

What Is Local SEO?

Local SEO involves optimizing your website and online listings to ensure that people in your local area can easily find your clinic when searching.

It works best for:

  • “Cosmetic surgeon in [city]”
  • “Tummy tuck near me”
  • “Best plastic surgeon in [neighborhood]”

When someone types these into Google, your name should be at the top. If it’s not, you’re missing out.

Salterra, a veteran-owned business, offers expert marketing services for medical spas. Contact Salterra today for proven strategies to grow your spa's online presence.

See How Salterra Can Help You!

Start With Your Google Business Profile

Your Google Business Profile is the box that shows your name, hours, reviews, and location on Google.

Make sure it has:

  • The correct name, phone number, and address (called NAP)
  • Photos of your office and team
  • Keywords in your description (like “facelift specialist in Scottsdale”)
  • Your service list and updated hours

We help set this up correctly and optimize it with relevant keywords and categories.

Add City Landing Pages

Want to show up in more than one city? You’ll need special pages for each one.

For example:

  • “Breast Augmentation in Mesa”
  • “Rhinoplasty Clinic in Chandler”
  • “Mommy Makeovers in Gilbert”

Each page requires genuine content about the services you offer in that area, along with reviews and photos.

Salterra Medical Marketing creates high-converting local pages that help you rank and book more patients.

Keep Your NAP Consistent Everywhere

Your Name, Address, and Phone Number (NAP) must be consistent across all directories and websites.

If Google sees different versions, it gets confused and may lower your ranking.

We fix and monitor your listings across:

  • Yelp
  • Healthgrades
  • RealSelf
  • Vitals
  • WebMD

And 50+ other platforms

Reviews Help You Show Up and Get Chosen

  • Google trusts businesses with good reviews.
  • Encourage happy patients to leave reviews by:
  • Sending a link by text or email
  • Putting a reminder in your aftercare emails
  • Asking politely in person

We’ll help you create a review request flow that feels natural and works.

Why Local SEO Brings Better Patients

People who search for “cosmetic surgeon near me” are already interested in cosmetic surgery. They’re just looking for the best one nearby.

With Local SEO, you:

  • Show up in the top 3 Google Map results
  • Get more website visits and phone calls
  • Build trust with real reviews and easy-to-find info

Salterra helps your practice rank and convert, from the first click to a booked consultation.

Get Found in Your City With Salterra Medical Marketing

Your next patients are searching for you. Make sure they find you first.

With smart Local SEO from Salterra, your plastic surgery clinic can rise to the top of your city’s searches — and stay there.

👉 Book Your Free Local SEO Strategy Session Now

Request A FREE Instant Website Audit

Request A Quote For An Eye-Catching Website

Schedule A Call with Terry & Elisabeth

Frequently Asked Questions About Marketing for Plastic Surgeons

The most effective strategy combines search engine optimization (SEO), Google Ads, and conversion-optimized web design to drive results. SEO ensures your plastic surgery practice appears in organic search results for keywords like “facelift in Scottsdale” or “best BBL surgeon near me.” Paid ads drive high-intent traffic, while a fast, mobile-friendly website converts that traffic into consultations. Brands like Salterra Medical Marketing specialize in integrated digital strategies tailored for cosmetic clinics and aesthetic professionals.

Ranking higher requires on-page SEO, local optimization, and high-quality content. Start by optimizing your service pages (e.g., “tummy tuck in Phoenix”) with proper headers, keyword placement, and schema markup. Also, claim and optimize your Google Business Profile and build local citations. A trusted partner like Salterra utilizes Google-compliant methods to enhance visibility without incurring penalties.

Patients typically search for services like “rhinoplasty near me” or “liposuction in Chandler.” Local SEO ensures your practice appears in the Google Maps pack and nearby search results. By optimizing your Google Business Profile, accumulating positive reviews, and creating geo-targeted landing pages, you attract more patients in your service area.

Absolutely. Google Ads captures patients actively searching for services like “Brazilian Butt Lift cost” or “botox in Scottsdale.” Facebook and Instagram Ads are great for promoting before-and-after photos, seasonal specials, and testimonials. Combining paid media with SEO builds long-term and immediate visibility. Agencies like Salterra manage HIPAA-compliant ad campaigns with proven results.

Valuable content includes:

  • Service explanations (“How a facelift works”)
  • Recovery timelines (“What to expect after liposuction”)
  • Before-and-after galleries
  • Patient testimonials
  • Blog posts answering FAQs

Publishing fresh, helpful, and search-optimized content helps build trust and improve organic rankings. Salterra helps plastic surgeons maintain consistent, SEO-friendly content calendars.

Create automated reputation management workflows to request reviews after appointments. Send follow-up emails or texts asking satisfied patients to leave feedback on Google, RealSelf, or Healthgrades. Salterra’s system integrates review generation into your CRM or website, helping build trust with future patients.

Yes, email marketing is a low-cost, high-ROI strategy. You can send:

  • Appointment reminders
  • Seasonal promotions
  • Post-op instructions
  • Educational newsletters

Email nurtures relationships, increases return visits, and improves patient loyalty. Drip campaigns and segmented lists are especially effective when managed professionally.

Key features include:

  • Mobile-friendly design
  • Click-to-call and online booking
  • Patient testimonials
  • High-resolution before-and-after photos
  • Trust badges and doctor bios

Conversion rate optimization (CRO) turns traffic into real bookings. Salterra builds performance-optimized plastic surgery websites that strike a balance between aesthetics and functionality.

Use tools like:

  • Google Analytics to monitor traffic and behavior
  • Call tracking to trace appointments back to ads
  • CRM integration to measure leads and conversions
  • Monthly reports to analyze ROI

Salterra provides comprehensive analytics dashboards, so you know exactly which campaigns are generating patients and what your cost-per-lead is.

Plastic surgery is a highly regulated and competitive field. A general marketing agency might not understand HIPAA, realistic ad creative, or cosmetic patient behavior. Salterra Medical Marketing brings expertise in:

  • Aesthetic SEO
  • Patient acquisition funnels
  • Ad compliance
  • Luxury service branding

Hiring a specialized agency ensures your campaigns are safe, ethical, and targeted to real patient growth.

Why Trust Salterra Digital Services

Salterra Digital Services is a leading digital marketing agency specializing in a full suite of services designed to elevate your brand and grow your business. With a laser focus on delivering exceptional results, Salterra has cultivated a reputation for excellence in the field.

Meet the Founders: Terry and Elisabeth Samuels

Terry and Elisabeth Samuels, the founders of Salterra, have over two decades of combined experience in digital marketing. Their passion for helping businesses succeed fuels the constant innovation and top-notch service that Salterra is known for.

Terry Samuels leads Salterra’s Digital Marketing Division, which has sons Skyler and Brandon Samuels and a carefully curated staff of SEO Specialists. Elisabeth Samuels leads the Salterra Design and Development Division with her daughter Moraelin Bundy and her staff of project managers, designers, and full-stack developers.

🚀 Salterra’s Core Digital Marketing Services

  • Search Engine Optimization (SEO): We don’t just rank websites—we build visibility that gets results. Our SEO strategies combine technical audits, high-impact content, and local dominance to make your brand impossible to ignore.
  • AI-Optimized Content & Search Visibility: Harness the power of AI to fine-tune your website content, improve user intent targeting, and stay ahead of search engine algorithm shifts. From smart keyword strategy to content scoring, we future-proof your online presence.
  • PPC Advertising (Google & Bing Ads): Get in front of the right people at the right time with strategic, ROI-driven paid advertising campaigns. We handle everything from keyword selection to ad copy and conversion tracking.
  • Email Marketing & Automation: Drive more leads with behavior-based email workflows, lead-nurturing campaigns, and re-engagement funnels that convert your list into loyal customers.
  • Brand Strategy & Identity: We help you define your brand’s personality, tone, and visual identity—creating a memorable, consistent look across all platforms that builds trust and recognition.
  • Content Strategy & Creation: From blog posts to landing pages and gated lead magnets, we create high-performing content that educates, builds authority, and converts readers into paying clients.
  • Social Media Branding & Engagement: Build a real connection with your audience. Our tailored social strategies increase reach, engagement, and trust, turning followers into fans and customers.
  • Custom Web Design & Development: Your website is your first impression. We build beautiful, high-converting websites focused on user experience (UX), fast load times, and mobile-first functionality.
  • Reputation Management & Reviews: Protect and promote your brand’s credibility with proactive review management, reputation monitoring, and engagement strategies powered by tools like LeadSnap.
  • SEO University by Salterra: Our online training platform teaches agency owners, freelancers, and business owners the fundamentals of modern SEO, with live Q&A and step-by-step blueprints.
  • SEO Spring Training Conference: Join Salterra’s annual SEO and digital marketing event, which features expert speakers, live workshops, and mastermind sessions for businesses and professionals worldwide.

Location:

Worldwide Reach from Gilbert, AZ: Though based in Gilbert, Arizona, Salterra serves a global clientele and extends its world-class services to businesses worldwide.

Connect With Us:

Phone: 602-641-9797
Email: info.salterra@gmail.com
Socials: Facebook | Twitter | LinkedIn | YouTube

Request A FREE Instant Website Audit

Request A Quote For An Eye-Catching Website

Schedule A Call with Terry & Elisabeth