Finding the Best Affordable Web Design Company

There are many companies that offer affordable web design services, but each may have different pricing and design aspects. It is important to know the features you want and which are a priority before deciding on a designer for your website. When looking for an affordable web design company, ensure that you are not sacrificing quality for cost.

Below are a few principles you should follow when choosing a website design company:

Determine what kind of website you want

  • Choosing the right website can be a difficult and time-consuming task. It is important to consider what you want your site to do for you.  You should also consider what functions are most important to your website.

Select a company based on its pricing, customer reviews, and project requirements.

  • Price shouldn’t be the only determining factor. You also need to take a look at customer reviews and the company’s past projects and designs. This will help you find a company that will meet your expectations.

Design is a creative process and many of affordable web design companies have a certain look to their designs. Be sure that you ask to see a portfolio of their work. This will help you to understand what to expect.

What is Web Design & What Is the Purpose of a Good Web Design?

Web Design is often seen as the most important aspect of a good website. It encompasses all the images, colors, fonts, and layouts that provide the necessary information and make the user feel comfortable. People will judge a website’s quality by its design. You also want a website that is user-friendly. After all, if you have a website people cannot navigate around, they will soon leave and never return again.

A good, affordable web design typically has four components: content, navigation, visual appearance, and functionality. These are what people see when they view your site, so it is important to pay attention to these aspects when looking for a potential web design company.

Your website is an extension of your business

While you are seeking an affordable web design, be sure that you aren’t cutting yourself short. A website is a representation of your business. It needs to be clean, professional, and easy to navigate. It should have accurate information for people who land on your page about what it is you do and the products or services that you provide.

If you are looking to improve your sales and leads, an affordable web design company is key. This gives you a port where people can access your information 24/7. Many people take to the internet to find solutions to their problems. They search for products and services that will best suit their needs. Having a website will increase your sales and business if done properly. However, it won’t do this on its own.

You will need to combine your affordable web design with proper SEO services. SEO or Search Engine Optimization allows your site to rank in the search engines. Ultimately the goal isn’t just to build a pretty website but to build a sales machine that will give you a positive return on your investment.

Web Design Time to Renew, Refresh, Re-Do!

There are many reasons why you should update and even completely redesign your website,


Whether you hate your current site, but can’t stand to part with the money to fix it, or you have been waiting for the right opportunity to devote the time and attention it needs, we are here to help!! The time and attention it takes to update or refresh your website will actually be beneficial to you in the long run… We all know that once a big project is over and done with, the relief and accomplishment we feel will far outweigh any pain along the way. Not to mention the benefit your business will get from a cleaner, more efficient, affordable, website, that can offer you more conversion, faster load speeds, and a responsive design that provides greater value to your customers!!

Check Your Bounce Rate-

Many times people jump ship and don’t get far enough into your website to really see who you are, what you offer, and why you are different. If your analytics are set up correctly, you will know how long a customer stays on your website, where they go, and if they convert. Bounce rate can be a killer for your business, so refreshing your website to have clear paths to direct the flow of traffic, provide answers to questions before they are asked, and offer an enjoyable experience for your customers can mean the difference for your bottom line.


It’s a cute catchy word, but it really can mean the difference in whether you are getting all the business you need in today’s fast-paced and mobile-friendly world. While some of us can remember a time when we ran freely outside without being tethered to an electronic device, a time where we really could disconnect from everything, many of the younger generations will get a horrified look if you suggest that they leave their phone at home, don’t bring a tablet, and even leave your laptop at the office! (I can see the cringes, and feel the shudders; I have become one of them!!) It’s becoming critical that we meet people where they are, and they are on their phones!! Responsive it is!!

Flash –

Another cute and catchy thing from the past…. while everything old becomes new again, many of us are seriously hoping that Flash isn’t one of them. Don’t get me wrong, I can geek out on some of the great nostalgic technology wonders of the past, and I have a huge spot in my heart for Adobe and vector graphics, but alas, the negatives in the application of affordable web design outweigh the positives. It’s very slow, Apple products don’t support it, and now Firefox is blocking it. Your website should be seen and experienced by all!! Free yourself from Flash and see what it can do for your conversion.

Slow Load Time –

I want it all, and I want it in 4.5 seconds…? Wait, what?? No, You want it now, so does the other guy, and everyone else. We are still an instant gratification society. As much as it pains me to say, I’m guilty as well of dumping a site if I don’t see it loads quickly. I’ve seen pride go before the fall, I’ve seen people insist on sliders that take up a bulky amount of space and load time, and fail to see the benefit of sleek, clean, and fast. I am definitely all for beautiful aesthetics, but I have to acknowledge the value of what a website is really designed for; Getting Customers. Art is my passion, but business pays my bills!

How Long Has It Been? –

Many times, a refresh is all that is needed, definitely every 2-3 years you should update your look and feel. If it’s been longer, or you are still working with an HTML site, you really should upgrade to a more progressive platform and updated processes. Technology moves at the speed of light sometimes, and as much as we want to savor, enjoy, and relish what we have, your website isn’t really one of those things… Grab a glass of wine, enjoy a prime cut of steak, sit and truly enjoy your children. These are the things that are worth holding on to. Your website from 2003? Eh, not so much. Your business should be able to grow, adapt, and evolve with you, and that means your website is an extension of that!

Whether you are just checking into what your business site needs or you know you are ready to go, give us a call for a FREE, No-Obligation, evaluation.

Updating your website…

Should I? and Why?

Many companies put a lot of thought, time, energy, and especially money into building a website. There are hours and hours spent on the design, the flow, and the functionality. After the final bills are tallied, the idea of having to do it all over again in a couple of years can be incredibly daunting. It doesn’t have to be. It also doesn’t have to be as expensive as you might have thought. There are many tools and options available today in design that make it not only easier but cost-effective.  There are many reasons to stay current with your website, but the top 3 are Functionality, Mobile Accessibility, and Appearance.

Functionality is the main reason for updating your site. Your site should be able to do what you want it to do, but also, your site can do so much more than you may think. Your website should be the main hub of your business. What?? I say again, your site is not just a marketing billboard to grab people’s attention as they cruise on by… Your website can be your primary content manager. You can manage payments, schedule appointments, and maintain contact lists, all through your website. Most important is your SEO campaign, functionality can greatly increase your visibility with the search engines. In addition, many of the functionalities from years ago that weren’t cost-effective before ( shopping carts, etc), are very easy to install and maintain without crashing your budget.

Mobile Accessibility has been the buzzword all last year and carries over into this year as the thing to have for your company. We strongly agree, that cell phone and smartphone usage are prominent: *As of January 2014:  91% of American adults have a cell phone,  55% of American adults have a smartphone, 32% of American adults own an e-reader, 42% of American adults own a tablet computer. Your business would significantly benefit from a mobile site to capture the number of people accessing it from a mobile or tablet. A mobile site is an abbreviated form of your website, with the pertinent information and call to action easily and quickly accessible. Older sites that are harder to load, slow to load, and don’t offer ease and convenience can easily be overlooked.

Appearance is subjective and perception is relative. This also translates into your business website. While we don’t promote that all the current trends should be implemented and continually refreshed. (that is too tiring, and expensive, and just as you are most likely not a slave to fashion, we don’t recommend being a slave to the tech trends as well. ) We do however recommend that your site is updated every 3 years or so, not so often that you are best friends with your web designer ( unless you want to hang out?!?!) but often enough that you are on par with your competition and relevant in your field.

Refreshing, redesigning, and remodeling your website is much easier and cheaper than you may have thought. Technology has so much to offer, and finding a great designer ( especially one with SEO in mind) is right here at your fingertips! Call Salterra for a free quote and let us show you how we can help. 602-641-9797

* https://www.pewresearch.org/internet/fact-sheet/mobile/

About Salterra Digital Services

Salterra was started in 2011 by Terry and Elisabeth Samuels; nothing fancy and nothing pretentious. Quality work at a fair price. Starting with a web design focus, they both quickly learned that while having an amazing website to highlight your business is a great start, marketing is intrinsically foundational for our clients. When several clients were not seeing results through the search efforts of other companies, Terry took it to the next level. While digging into SEO and marketing, he found something he was very passionate about. His inner geek pushed him to focus solely on the data and analytics side of the business while Elisabeth built on her creative and visual strength and expanded the design side. In the industry, it is not always common to have both designers and digital marketing so closely connected, but to them it made perfect sense. Salterra’s World Headquarters is in Tempe Arizona

Terry and Elisabeth are the Hosts of Roundtable SEO Mastermind Series and SEO Spring Training Conference.