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Finding the Best Affordable Web Design Company

Many companies offer affordable web design services, but each may have different pricing and design aspects. Before deciding on a designer for your website, it is essential to know the features you want and which are a priority. When looking for an affordable web design company, ensure you are not sacrificing quality for cost.

Below are a few principles you should follow when choosing a website design company:

Determine what kind of website you want

  • Choosing the right website can be difficult and time-consuming. It is essential to consider what you want your site to do and what functions are most important to you.

Select a company based on its pricing, customer reviews, and project requirements.

  • Price shouldn’t be the only determining factor. The best approach is to examine customer reviews and the company’s past projects and designs. This will help you find a company that will meet your expectations.

Design is a creative process, and many affordable web design companies have a specific look to their designs. Be sure to ask to see a portfolio of their work. This will help you understand what to expect.

What is Web Design & What Is the Purpose of a Good Web Design?

Web Design is often seen as the most crucial aspect of a good website. It encompasses all the images, colors, fonts, and layouts that provide the necessary information and make the user feel comfortable. People will judge a website’s quality by its design. You also want a user-friendly website. After all, if you have a website people cannot navigate around, they will soon leave and never return.

A good, affordable web design typically has four components: content, navigation, visual appearance, and functionality. People see these things when they view your site, so paying attention to these aspects is essential when looking for a potential web design company.

Your website is an extension of your business.

While seeking affordable web design, be sure you aren’t cutting yourself short. Your website is a representation of your business. It needs to be clean, professional, and easy to navigate. It should also have accurate information about what you do and the products or services you provide for people who land on your page.

If you want to improve your sales and leads, an affordable web design company is critical. This gives you a port where people can access your information 24/7. Many people take to the internet to find solutions to their problems. They search for products and services that will best suit their needs. Having a website will increase your sales and business if done correctly. However, it won’t do this on its own.

You will need to combine your affordable web design with proper SEO services. SEO or Search Engine Optimization allows your site to rank in the search engines. Ultimately the goal isn’t just to build a pretty website but a sales machine that will give you a positive return on your investment.

Web Design Time to Renew, Refresh, Re-Do!

There are many reasons why you should update and even completely redesign your website,

Salterra redesign websites

Whether you hate your current site but can’t stand to part with the money to fix it, or you have been waiting for the right opportunity to devote the time and attention it needs, we are here to help!! The time and attention it takes to update or refresh your website will benefit you in the long run… We all know that our relief and accomplishment will far outweigh any pain once a big project is over. Not to mention the benefit your business will get from a cleaner, more efficient, affordable website that offers more conversion, faster load speeds, and a responsive design that provides more excellent value to your customers!!

Check Your Bounce Rate-

Many times, people jump ship and don’t get far enough into your website to see who you are, what you offer, and why you are different. If your analytics are set up correctly, you will know how long a customer stays on your website, where they go, and if they convert. Bounce rate can be a killer for your business, so refreshing your website to have clear paths to direct traffic flow, providing answers to questions before they are asked, and offering an enjoyable experience for your customers can mean the difference for your bottom line.

Responsive-

It’s a cute catchy word, but it really can mean the difference in whether you get all the business you need in today’s fast-paced and mobile-friendly world. While some of us can remember a time when we ran freely outside without being tethered to an electronic device, a time when we really could disconnect from everything, many of the younger generations will get a horrified look if you suggest that they leave their phone at home, don’t bring a tablet, and even leave your laptop at the office! (I can see the cringes and feel the shudders; I have become one of them!!) It’s becoming critical that we meet people where they are and they are on their phones!! Responsive it is!!

Flash –

Another cute and catchy thing from the past…. while everything old becomes new again, many of us seriously hope that Flash isn’t one of them. Don’t get me wrong, I can geek out on some of the tremendous nostalgic technology wonders of the past, and I have a huge spot in my heart for Adobe and vector graphics. Still, the negatives of applying affordable web design outweigh the positives. It’s prolonged; Apple products don’t support it, and now Firefox is blocking it. Your website should be seen and experienced by all!! Free yourself from Flash and see what it can do for your conversion.

Slow Load Time –

I want it all, and I want it in 4.5 seconds…? Wait, what?? No, You want it now, so does the other guy and everyone else. We are still an instant gratification society. As much as it pains me to say, I’m guilty of dumping a site if I don’t see it load quickly. I’ve seen pride go before the fall; people insist on sliders that take up a bulky amount of space and load time and fail to see the benefit of sleek, clean, and fast. I am all for beautiful aesthetics, but I must acknowledge the value of what a website is designed for: Getting Customers. Art is my passion, but business pays my bills!

How Long Has It Been? –

Many times, a refresh is all that is needed. Every 2-3 years, you should update your look and feel. If it’s been longer, or you are still working with an HTML site, you should upgrade to a more progressive platform and updated processes. Technology moves at the speed of light sometimes, and as much as we want to savor, enjoy, and relish what we have, your website isn’t one of those things… Grab a glass of wine, enjoy a prime cut of steak, sit, and truly enjoy your children. These are the things that are worth holding on to. Your website from 2003? Eh, not so much. Your business should be able to grow, adapt, and evolve with you, and that means your website is an extension of that!

Whether you are just checking into what your business site needs or know you are ready to go, give us a call for a FREE, No-Obligation, evaluation.

FAQs About Web Design and Development

Responsive web design is an approach to web design that aims to craft sites that provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices.

User experience (UX) is crucial because it aims to fulfill users’ needs, providing positive experiences that keep them loyal to the product or brand. Additionally, a meaningful user experience allows you to define customer journeys on your website that are most conducive to business success.

The core web development technologies include HTML, CSS, and JavaScript, which are used for structure, styling, and functionality.

SEO should be considered from the ground up in web development. This includes using semantic HTML, ensuring the site is crawlable, implementing mobile-first designs, optimizing page speed, and including structured data.

A Content Management System (CMS) is software that helps users create, manage, and modify content on a website without specialized technical knowledge.

Front-end development involves the graphical interface of a website, through which the user interacts with the site, while back-end development deals with the server side, focusing on databases, server logic, and application integration.

Techniques to improve site speed include optimizing images, leveraging browser caching, minifying CSS, JavaScript, and HTML, using content delivery networks (CDNs), and optimizing the server’s response time.

Web accessibility standards ensure that websites are usable by people of all abilities and disabilities. These standards are encapsulated in the Web Content Accessibility Guidelines (WCAG) developed by the World Wide Web Consortium (W3C).

Cross-browser compatibility ensures that a website provides a consistent experience across different browsers, vital for reaching a broad audience and maintaining the site’s functionality and appearance.

Emerging technologies like artificial intelligence, voice recognition, and progressive web apps (PWAs) increasingly influence web development, leading to more dynamic, intelligent, and user-friendly web experiences.

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Why Trust Salterra Digital Services

Salterra Digital Services  is a leading digital marketing agency specializing in a full suite of services designed to elevate your brand and grow your business. With a laser focus on delivering exceptional results, Salterra has cultivated a reputation for excellence in the field.

Meet the Founders: Terry and Elisabeth Samuels

Terry and Elisabeth Samuels, the founders of Salterra, have over two decades of combined experience in the digital marketing landscape. Their passion for helping businesses succeed fuels the constant innovation and top-notch service that Salterra is known for.

Terry Samuels leads Salterra’s Digital Marketing Division with sons Skyler and Brandon Samuels and a carefully curated staff of SEO Specialists. Elisabeth Samuels leads the Salterra Design and Development Division with her daughter Moraelin Bundy and her staff of project managers, designers, and full-stack developers.

Salterra’s Core Services:

  • Search Engine Optimization: Mastering the art of search engine visibility to put your brand in the spotlight.
  • PPC Advertising: Strategically leveraging paid advertising for optimal reach and ROI.
  • Email Marketing: Crafting compelling email campaigns that foster engagement and drive conversions.
  • Brand Building: Cultivating your brand’s voice, look, and feel for a cohesive and memorable presence.
  • Content Strategy: Creating and distributing relevant content to attract a clearly defined audience.
  • Social Media Branding: Engaging your community through tailored social media strategies.
  • Web Design & Development: Crafting a strong UX/UI website that converts visitors into customers.
  • Reputation Management: Safeguarding your brand’s reputation through active monitoring and positive engagement.
  • SEO University: Teaching Agencies, Free Lancers, and Small Businesses Foundational Search Engine Optimization
  • SEO Spring Training Conference: Salterra is the host of an annual training conference and multiple masterminds around the world.

Location:

Worldwide Reach from Tempe, AZ: Though based in the vibrant city of Tempe, Arizona, Salterra serves a global clientele, extending its world-class services to businesses worldwide.

Connect With Us:

Phone: 602-641-9797
Email: [email protected]
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