Affordability Is At The Core Of Our Web Design Services
Affordability is central to our client-centric approach to rendering web design, development, and general SEO services. We appreciate our clients deserve a web property that enhances their business growth prospects in the short and long term. Whether you’re a small business or a multinational corporation, a website optimized for your niche will work wonders in attracting and retaining a customer or clients. We also appreciate that a good website should not cost an arm and leg.
These are some of the realities of digital marketing we are cognizant of as we engage our clients.
Equally important to affordability is understanding the cost of a web design project upfront. We appreciate every client is deserving of and wants clarity about how much they’ll spend on the web design of their website. No one wants to find out that the cost of their new or upgraded website is prohibitively high right at the conclusion of the design project.
With that in mind, we work exceptionally hard to ensure all of our clients understand the cost implication of their web design project right from the beginning. Moreover, we offer a variety of packages suitable for different web design needs at different price points.
Importantly, every package is designed to suit different levels of web design complexity. Obviously, the package price reflects the level of complexity involved. Web designs that are inherently complex attract a higher price owing to the time and resources we dedicate to implement your project.
However, even our most expensive packages are competitively priced compared to our competitors. We’ve developed internal processes to ensure that we are efficient in recourses and time when working on your project. We’ve perfected the art of doing more with less.
As such, we are not affordable because we cut corners when working on your project. We are affordable because we are efficient throughout the web design project. And the cost-savings made out of the increased efficiency are passed to you, giving you more at a lower price.
Why Choose Us
- Experienced Professional Web Developers
- Budget-Friendly Packages
- Intuitive, Mobile-Friendly, Speedy, and Aesthetically Pleasing Designs
- Multiple Revisions and Fin-Tuning
- Client-Centric Service Delivery and Round The Clock Customer Support
Making Your Site A Pretty Sight
With the internet awash with websites and the competition getting stiffer every day, we aim to design our clients’ websites with stellar aesthetics to stand out from the crowd. However, this does not mean we plaster the website with flashy elements that add little to no value to the user experience other than looking good. Every aspect of the web design is carefully thought through.
Key Elements Of Creating A Beautiful Bespoke Website Design:
Content – Content is an essential part of a website’s design. After determining your site’s goals, be it branding, email sign-up, traffic conversion, or any other goal, we develop a content strategy and create the necessary content. Additionally, we model the entire site to know where every piece of content goes, thereby developing an effective content sitemap. With a content sitemap in hand, we can build on other aspects of the web design without making numerous trial designs that not only waste time but are costly to you.
Color – We use an on-brand color pallet that connects your users to your brand. What we don’t do is pick random colors and hope for the best. Our designers have a keen understanding and feel for color, which goes a long way in improving the aesthetics of your site.
Graphics – As far graphical makeup of your website goes, we only add the necessary graphics to enhance your website’s functionality. Adding elements for the sake of beauty creates a bloated site. Importantly, we work to ensure all the graphics used in your site go well together.
Layout Balance – We pay keen attention to the layout balance of every website we work on. Using color, size, and elements, our web designers fine-tune your website to achieve symmetrical or asymmetrical balance.
Fine Tuning Typography – Getting the fonts right is an inherently daunting challenge. Differences in platform and browser rendering make it difficult for designers to achieve consistency across all users. Nonetheless, we use the best typography design solutions, such as font stacks (and their fallbacks), bullets, and hanging quotes, and measure and lead to enhance the readability of your site’s content.
Optimized Navigation – Navigation plays a critical part in web design. We work to optimize all aspects of navigation, including Local Navigation (use of menus), Associative Navigation, and Contextual Navigation. For instance, our designers work to optimize the menu, whether your website uses a horizontal navigation bar, dropdown navigation menu, Hamburger Navigation Menu, footer navigation bar menu, or vertical sidebar navigation menu. Additionally, we use industry best practices to ensure your menu functions well to funnel your traffic through your website to the right content and, ultimately, to the right products and services.
Responsiveness – A responsive web design ensures your website is usable and accessible to users using the full range of devices, browsers, and screen sizes. It’s part and parcel of a mobile-first design approach.
Moving Beyond Looks
Our web designers are always on hand to ensure always pay attention to detail, ensuring your website meets your design goal or converting traffic to paying customers and clients. We aim to design a website that looks the part and plays a part in your overall digital marketing strategy.
An attractive website might get you traffic, but an optimized and well-performing website will turn the traffic into paying customers and/or clients. Moreover, the overall performance of all the combined elements determines whether your traffic converts and becomes loyal customers.
Our web design team is experienced in helping businesses build web assets that attract qualified traffic and funnel them to conversion. All the while, we ensure every aspect of your website and user experience remains on brand.
We follow the mobile-first design philosophy while designing websites. As such, we make use of progressive advancements in web design. In other words, we first aim to create an excellent user experience for mobile devices (bearing in mind their characteristic small screens) before designing a layout for larger screens.
While designing for mobile devices, we optimize the website’s layout and features to work smoothly with limited screen size, restricted bandwidth, and limited multitasking capabilities. On the other hand, designing for devices with bigger screen real estate allows us to expand the site’s functionality, implementing enhanced capabilities and more features.
By taking a mobile-first design philosophy, we ensure your website is fast loading and intuitive for all browsers and devices.
The days of throwing different kinds of elements all over a website and expecting it to perform well in the SEO realm are long gone. As the internet has aged, so have web designers and developers accrued invaluable knowledge regarding what works and what does not. We are proud to say that our team of designers is a beneficiary of the lessons learned on how best to design a website.
We use the gold standards in user experience (UX) and user interface (UI), ensuring your website is easy on the eyes and everything is placed and designed to yield an intuitive experience. We draw from our experience and industry standards to ensure your website has a smart content structure, clear navigation, and the right hierarchy of information. All the lessons we’ve learned are crucial in providing an excellent user experience, which goes a long way in providing a memorable user experience.
About Salterra Digital Services
Salterra was started in 2011 by Terry and Elisabeth Samuels; nothing fancy and nothing pretentious. Quality work at a fair price. Starting with a web design focus, they both quickly learned that while having an amazing website to highlight your business is a great start, marketing is intrinsically foundational for our clients. When several clients were not seeing results through the search efforts of other companies, Terry took it to the next level. While digging into SEO and marketing, he found something he was very passionate about. His inner geek pushed him to focus solely on the data and analytics side of the business while Elisabeth built on her creative and visual strength and expanded the design side. In the industry, it is not always common to have both designers and digital marketing so closely connected, but to them it made perfect sense. Salterra’s World Headquarters is in Tempe Arizona