awesome and affordable web design salterra digital services

Affordability Is At The Core Of Our Web Design Services

Affordability is central to our client-centric approach to rendering web design, development, and general SEO services. We appreciate that our clients deserve a web property that enhances their business growth prospects in the short and long term. Whether a small business or a multinational corporation, a website optimized for your niche will work wonders in attracting and retaining customers or clients. We also appreciate that a website should not cost an arm and a leg.

We know These realities of digital marketing as we engage our clients.

Understanding the cost of a web design project upfront is equally crucial to affordability. We appreciate that every client deserves and wants clarity about how much they’ll spend on their website’s design. No one wants to discover that their new or upgraded website costs are prohibitively high right after the design project.

With that in mind, we work exceptionally hard to ensure all of our clients understand the cost implications of their web design project right from the beginning. Moreover, we offer a variety of packages suitable for different web design needs at various price points.

Importantly, every package is designed to suit different levels of web design complexity. The package price reflects the level of complexity involved. Inherently complex web designs attract a higher price owing to the time and resources we dedicate to implement your project.

However, even our most expensive packages are competitively priced compared to our competitors. We’ve developed internal processes to ensure we are efficient in resources and time when working on your project. We’ve perfected the art of doing more with less.

As such, we are not affordable because we cut corners when working on your project. We are affordable because we are efficient throughout the web design project. The cost savings resulting from increased efficiency are passed on to you, giving you more at a lower price.

Why Choose Us

  • Experienced Professional Web Developers
  • Budget-Friendly Packages
  • Intuitive, Mobile-Friendly, Speedy, and Aesthetically Pleasing Designs
  • Multiple Revisions and Fin-Tuning
  • Client-Centric Service Delivery and Round Clock Customer Support

Making Your Site A Pretty Sight

With the internet awash with websites and the competition getting stiffer every day, we aim to design our clients’ websites with stellar aesthetics to stand out. However, this does not mean we plaster the website with flashy elements that add little to no value to the user experience other than looking good. Every aspect of the web design is carefully thought through.

Key Elements Of Creating A Beautiful Bespoke Website Design:

Content – Content is an essential part of a website’s design. After determining your site’s goals, be it branding, email sign-up, traffic conversion, or any other goal, we develop a content strategy and create the necessary content. We also model the entire site to know where every content goes, generating an effective content sitemap. With a content sitemap in hand, we can build on other aspects of the web design without making numerous trial designs that not only waste time but are costly to you.

Color – We use an on-brand color pallet that connects your users to your brand. What we don’t do is pick random colors and hope for the best. Our designers have a keen understanding and feel for color, which goes a long way in improving the aesthetics of your site.

Graphics—As far as the graphical makeup of your website goes, we only add the necessary graphics to enhance its functionality. Adding elements for the sake of beauty creates a bloated site. Importantly, we work to ensure that all the graphics used in your site go well together.

Layout Balance – We pay keen attention to the layout balance of every website we work on. Using color, size, and elements, our web designers fine-tune your website to achieve symmetrical or asymmetrical balance.

Fine Tuning Typography – Getting the fonts right is an inherently daunting challenge. Differences in platform and browser rendering make it difficult for designers to achieve consistency across all users. Nonetheless, we use the best typography design solutions, such as font stacks (and their fallbacks), bullets, and hanging quotes, and measure and lead to enhance the readability of your site’s content.

Optimized Navigation – Navigation plays a critical part in web design. We optimize all navigation aspects, including Local Navigation (use of menus), Associative Navigation, and Contextual Navigation. For instance, our designers work to optimize the menu, whether your website uses a horizontal navigation bar, dropdown navigation menu, Hamburger Navigation Menu, footer navigation bar menu, or vertical sidebar navigation menu. Additionally, we use industry best practices to ensure your menu functions well to funnel your traffic through your website to the right content and, ultimately, to the right products and services.

ResponsivenessA responsive web design ensures your website is usable and accessible to users using the full range of devices, browsers, and screen sizes. It’s part of a mobile-first design approach.

Moving Beyond Looks

Our web designers are always on hand to pay attention to detail, ensuring your website meets your design goal or converts traffic to paying customers and clients. We aim to design a website that looks the part and contributes to your overall digital marketing strategy.

An attractive website might attract traffic, but an optimized and well-performing website will convert the traffic into paying customers and clients. Moreover, the overall performance of all the combined elements determines whether your traffic converts and becomes loyal customers.

Our web design team is experienced in helping businesses build web assets that attract qualified traffic and funnel them to conversion. We ensure every aspect of your website and user experience remains on brand.

Mobile-Friendly Designs

We follow the mobile-first design philosophy when designing websites. As such, we use progressive advancements in web design. In other words, we first aim to create an excellent user experience for mobile devices (considering their characteristic small screens) before designing a layout for larger screens.

While designing for mobile devices, we optimize the website’s layout and features to work smoothly with limited screen size, restricted bandwidth, and limited multitasking capabilities. On the other hand, designing for devices with bigger screen real estate allows us to expand the site’s functionality, implementing enhanced capabilities and more features.

By adopting a mobile-first design philosophy, we ensure that your website is fast-loading and intuitive for all browsers and devices.

User Experience

The days of throwing different kinds of elements all over a website and expecting it to perform well in the SEO realm are long gone. As the internet has aged, so have web designers and developers accrued invaluable knowledge regarding what works and what does not. We are proud to say that our designers benefit from the lessons learned on how best to design a website.

We use the gold standards in user experience (UX) and user interface (UI), ensuring your website is easy on the eyes and everything is placed and designed to yield an intuitive experience. We draw from our experience and industry standards to ensure your website has a smart content structure, clear navigation, and the right information hierarchy. All the lessons we’ve learned are crucial in providing an excellent user experience, which provides a memorable user experience.

FAQs About Web Design and Development

Responsive web design is an approach to web design that aims to craft sites that provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices.

User experience (UX) is crucial because it aims to fulfill users’ needs, providing positive experiences that keep them loyal to the product or brand. Additionally, a meaningful user experience allows you to define customer journeys on your website that are most conducive to business success.

The core web development technologies include HTML, CSS, and JavaScript, which are used for structure, styling, and functionality.

SEO should be considered from the ground up in web development. This includes using semantic HTML, ensuring the site is crawlable, implementing mobile-first designs, optimizing page speed, and including structured data.

A Content Management System (CMS) is software that helps users create, manage, and modify content on a website without specialized technical knowledge.

Front-end development involves the graphical interface of a website, through which the user interacts with the site, while back-end development deals with the server side, focusing on databases, server logic, and application integration.

Techniques to improve site speed include optimizing images, leveraging browser caching, minifying CSS, JavaScript, and HTML, using content delivery networks (CDNs), and optimizing the server’s response time.

Web accessibility standards ensure that websites are usable by people of all abilities and disabilities. These standards are encapsulated in the Web Content Accessibility Guidelines (WCAG) developed by the World Wide Web Consortium (W3C).

Cross-browser compatibility ensures that a website provides a consistent experience across different browsers, vital for reaching a broad audience and maintaining the site’s functionality and appearance.

Emerging technologies like artificial intelligence, voice recognition, and progressive web apps (PWAs) increasingly influence web development, leading to more dynamic, intelligent, and user-friendly web experiences.

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Why Trust Salterra Digital Services

Salterra Digital Services  is a leading digital marketing agency specializing in a full suite of services designed to elevate your brand and grow your business. With a laser focus on delivering exceptional results, Salterra has cultivated a reputation for excellence in the field.

Meet the Founders: Terry and Elisabeth Samuels

Terry and Elisabeth Samuels, the founders of Salterra, have over two decades of combined experience in the digital marketing landscape. Their passion for helping businesses succeed fuels the constant innovation and top-notch service that Salterra is known for.

Terry Samuels leads Salterra’s Digital Marketing Division with sons Skyler and Brandon Samuels and a carefully curated staff of SEO Specialists. Elisabeth Samuels leads the Salterra Design and Development Division with her daughter Moraelin Bundy and her staff of project managers, designers, and full-stack developers.

Salterra’s Core Services:

  • Search Engine Optimization: Mastering the art of search engine visibility to put your brand in the spotlight.
  • PPC Advertising: Strategically leveraging paid advertising for optimal reach and ROI.
  • Email Marketing: Crafting compelling email campaigns that foster engagement and drive conversions.
  • Brand Building: Cultivating your brand’s voice, look, and feel for a cohesive and memorable presence.
  • Content Strategy: Creating and distributing relevant content to attract a clearly defined audience.
  • Social Media Branding: Engaging your community through tailored social media strategies.
  • Web Design & Development: Crafting a strong UX/UI website that converts visitors into customers.
  • Reputation Management: Safeguarding your brand’s reputation through active monitoring and positive engagement.
  • SEO University: Teaching Agencies, Free Lancers, and Small Businesses Foundational Search Engine Optimization
  • SEO Spring Training Conference: Salterra is the host of an annual training conference and multiple masterminds around the world.

Location:

Worldwide Reach from Tempe, AZ: Though based in the vibrant city of Tempe, Arizona, Salterra serves a global clientele, extending its world-class services to businesses worldwide.

Connect With Us:

Phone: 602-641-9797
Email: [email protected]
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