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A Brief Guide To SEO in 2020

Most internet users go on search engines whenever they want to find answers on the internet. Looking at the number of websites existing today, it is only logical that these search engines need to devise a way of presenting you with the most relevant answers to the queries submitted on the search engines. This is essentially what SEO is all about.

Search Engine Optimization is the art of driving targeted traffic to your website from search engines. Websites are required to improve their pages and other aspects for them to rank highly for specific queries. If you own a business that has online visibility, it is imperative to strive and appear on the top pages for your customers to find you when they are looking.

Importance of SEO

In a nutshell, search engines are a significant source of traffic. Statistics indicate that nearly 60% of all the traffic on the internet begins with a Google search.  While you can get web visibility through other sources search as paid advertisements, it could require you to invest a lot of money before you can garner a significant number of visitors. Furthermore, some of the bigger companies with a lot of resources will spend more than you and their campaigns will overshadow yours. This way, SEO is a fair and natural way of appearing to your visitors by optimizing your site to fit some of the specifications listed. These results are entirely based on merit and the moment you start appearing on the top pages, your business will reap huge rewards.

How do Search Engines Work?

It has been mentioned that when you search for anything in search engines, Google tries to match your query with the best answer. It does this by scanning the billions of pages to find a result with the best answer. But how does it determine this ‘best’ result? Google does not make the exact specifications of its ranking algorithm public, but based on the statements and updates released, it is easy to know the factors used to determine the rankings.

In recent years, ‘relevance’ has emerged as the top keyword, and Google tries to match the keywords on your query with those on a particular web page. However, keyword matching is not the only thing that determines the rank as you can find thousands of pages with a specific keyword. Another factor that comes into play is the authority of the pages. This is important since Google wants to give you results from trustworthy and accurate sources. It determines this by looking at the pages linked to your page. Lastly, it looks at the usefulness of the content on your page. Google strives to give you results that are easy to comprehend and will help you answer your questions. These are the main factors but others still play a role in the rankings.

Search Engine Ranking Factors

Ranking factors are always changing, but some of them have been prevalent for a long time. Here are some of them;

  • Content quality.
  • Content uniqueness.
  • Fully crawlable pages.
  • Mobile optimized web pages.
  • Number and quality of backlinks.
  • Domain authority.
  • Anchor text.
  • Site speed.
  • Keyword usage.
  • Google RankBrain.

SEO is one of the internet marketing techniques that allows small businesses to get a fair share of the customers looking for goods and services on the internet. There is no surefire way to rank highly on Google as the exact algorithm specifications are not public. However, the guidelines available all tell you how to improve your site to the users and offer the most relevant information and answers to the people looking for what you have to offer.

Thanks to the wonders of the Internet, owners of even the smallest business can now reach out to their market and promote their brands online. There are affordable SEO services that you can use to promote your website ranking as you spread necessary information about your products and services.

In addition to being cost-effective, the best SEO services should also help you in developing content and infrastructure that will boost your online ranking. Here are a few tips that you can use to ensure that you will get the best value for your bucks, especially when it comes to using Search Engine Optimization to promote your brand online.

Use your Service to Pinpoint the Right Keywords

While content may be king, it is necessary to use the right keywords in crafting the content for your website. These keywords should correspond to the right terms that your potential customers use when they search for information in your field of expertise. They should also be properly integrated into the content that you will host on your online portal.

The best SEO services can help you put together an effective keyword arsenal for your online content. This collection will help you create a more impactful copy for both your consumers and the search engines. You can also look through this list and decide which keywords will go well for specific parts of your website.

Reconnaissance via Competitor Analysis

If you are in the process of advertising and promoting your website online, then there is a great chance that your competitors are doing the same thing. Hit them where it hurts and get the help that you need to analyze their SEO tactics, so that you can mount better efforts that will reap better results.

When you subscribe to SEO services, you should seriously consider signing up for a competitor analysis service. Coupled with impactful and keyword-rich content, this kind of analysis will help you be at par with your competitors. You can also maximize this two-pronged approach because you will be leveling the playing field as you take the necessary steps to make your website pop.

Ensure Quality with Link Profile Audits

With content and strategy taken care of, you may now focus on refining the infrastructure that you have. Analyzing and auditing your link profile, for example, will help you avoid penalties that your site may get due to spammy and paid links.

The best SEO services can help ensure that you only use the right inbound links in your effort to increase your ranking. Business-based website managers usually make the mistake of thinking that there is strength in number when it comes to link building. This cannot be farther than the truth. Hosting low quality links will wreak havoc on your site rank.

To prevent yourself from making the same mistake, you should sign up for SEO services from Salterra, we will help you analyze your existing link profile and pinpoint which ones your website is better of without.