Building a community on your website is an excellent way to increase traffic. Another way to increase traffic is by using social media to promote your content. By including social sharing buttons on your site, readers can easily share your content on their social media accounts. In addition, you can incorporate multimedia into your content to increase the chance that readers will click through and read your post. You can also track your click-through rate to determine how many people click on each post.
Build a community on your website.
Building an active community is one of the most effective ways to boost website traffic. These communities are made up of people with similar interests and gather on niche websites and social media platforms to engage in discussions and share stories. Creating a community and sharing relevant content will boost your organic traffic and expose your website to your target market. In addition, since the community comprises people interested in your niche, they are more likely to visit your site. However, you must build a relationship with the community members to get the most out of this method.
You can use the Similar web website to measure your community’s traffic. It will show you how many people visit your forum every month. Tracking these reports will help you determine the size of your audience and whether a forum will work best. Consider creating a community on your website if you are a passionate expert in your niche. This could be a standard form or a curated community, such as Product Hunt. However, it is crucial to choose the right neighborhood based on the interests of your audience and the type of content you want to share. Not only will your community bring you more traffic, but it will also help your brand become more well-known among its members.
Optimize your content for Google search.
To boost your website traffic, you should optimize your content for Google searches. Google has several tools that you can use to boost your ranking. You should also optimize your content for relevance and usefulness. Google also ranks sites according to their page speed. Use Google’s Page Speed Insights tool to ensure your content loads quickly. You can also test your site with GT Metrix or Pingdom’s Website Speed Test to see what aspects of your website are slowing your visitors down.
You can also optimize existing content, such as blog posts, to increase traffic and ranking on Google. Adding relevant keywords to your content can improve its search visibility and boost website traffic. Google also measures the freshness of your content and uses it as a determining factor when displaying results. According to Hubspot, updating content can increase search traffic by 106%.
Build a relationship with influencers.
Influencer marketing is an excellent way to grow your business. Influencers can help you generate interest in your brand and convert leads into paying customers. Often, they use your products or services themselves. By establishing a relationship with an influencer, you can get free publicity and build a relationship with a high-profile brand.
It’s important to note that influencer marketing does not have to be limited to celebrities. Even influencers with smaller audiences can be successful. Their audience loyalty is just as important as their size. Using the power of bloggers and influencers as part of your marketing strategy will help you reach the right audience and boost website traffic.
Optimize your content for social media.
It may seem like social media optimization isn’t as important as website optimization, but it can help increase brand awareness and increase website traffic. The key to successful social media marketing is creating content that’s shareable. If you’re blogging, you’ll want to make it easy for readers to link to your site. It’s also essential to make it easy to bookmark and tag content. You should also connect your blog to social news and event sites.
One way to attract relevant audiences on social media is to use location-specific keywords. Then, you can use compelling calls to action to drive more traffic. For example, a persuasive call-to-action in a post caption might be a link or a live video.
Optimize your content for display advertising.
Display advertising allows you to target specific audiences with your ads. They can be demographically targeted and have ad text relevant to the audience. Make sure your ads are relevant to your website and your products. You can run them at any time of the day and have the ads automatically run. However, ensure you know your target audience and follow best practices for display advertising.
Salterra Digital Services
Salterra was started in 2011 by Terry and Elisabeth Samuels; nothing fancy or pretentious. Quality work at a fair price. Beginning with a web design focus, they quickly learned that while having a fantastic website to highlight your business is a great start, marketing is intrinsically foundational for our clients. When several clients did not see results through the search efforts of other companies, Terry took it to the next level. While digging into SEO and marketing, he found something he was passionate about. His inner geek pushed him to focus solely on the data and analytics side of the business, while Elisabeth built on her creative and visual strength and expanded the design side. In the industry, it is not always common to have both designers and digital marketing so closely connected, but to them it made perfect sense. Salterra’s World Headquarters is in Tempe Arizona
Terry and Elisabeth are the Hosts of Roundtable SEO Mastermind Series and SEO Spring Training Conference.
