Imagine a company that listens to your wish list, taking your ideas and turning them into a vision of your company that inspires you. Designing a website is part gibberish (code) and part magic (graphics) that blend to make your company shine!
The Importance of Your Website’s Purpose
Every successful website starts with a clear purpose. Whether to inform, sell products or services, entertain, or build a community, your site’s goal will drive its design, functionality, and content. A well-defined purpose will also help you measure the success of your website and guide your SEO and marketing strategies.
Choosing the Right Platform for Your Website
When building your website, there are numerous platforms with unique features and benefits. WordPress, for instance, is highly versatile and excellent for SEO. eCommerce platforms like Shopify or WooCommerce are ideal for online stores. The choice depends on your technical skills, budget, and specific website needs.
Hosting is not very expensive.
Hosting is relatively cheap…especially for a small business/informational website of less than 25 pages. If you don’t have a lot of heavy programs or a shopping cart, you shouldn’t be paying a lot. Most small business websites pay us between $300 – $500 a year for hosting. Our rates rarely change, and we care for security (SSL Certificates), Malware prevention, and backups.
It’s possible to update your website.
Our websites are built so that most clients can make small edits, updates, or blog themselves. We offer short training videos for them after the project, and since we provide backup on our hosted sites, you don’t have to stress or worry that you are going to “break” something or “crash” the site!
The Role of SEO in Website Success
Search Engine Optimization (SEO) is crucial in increasing your website’s visibility in search engine results. Implementing SEO practices, such as keyword optimization, quality content creation, and backlinking, can significantly improve your website’s rankings. An optimized website attracts more traffic, leading to higher conversion rates and business growth.
Your website needs to be constructed correctly to get found on search engines.
Designers, developers, and marketers are all specialty fields in our industry. Not all web designers know and understand the intricacies of Search Engine Optimization. We are somewhat of a unicorn in our industry. We have web designers, developers, and search and marketing professionals working for the same company.
We want you to have a beautiful website, but we know the real value is having a website that converts visitors into customers.
If a website is constructed correctly, 90% of maintenance updates are easy peasy. If you’re being billed hourly, there may be a few things you can do to reduce that hourly rate.
Gather all your updates into one single update. Instead of sending five separate emails over five or more individual days, compile them to send all at one time. It’s possible that your developer can do them all at once, making your invoice an hour or two worth of work instead of five-plus hours.
The Aesthetics and Functionality of Your Website
The look and feel of your website play a significant role in user experience. A visually appealing, user-friendly website can retain visitors and encourage them to take the desired actions. Additionally, your site should be mobile-friendly, as many users access websites from their mobile devices.
The Need for Regular Website Maintenance
Getting a website doesn’t end with its launch. Regular maintenance is essential to ensure its optimal performance, security, and relevance. This involves updating content, optimizing site speed, checking broken links, and updating security features.
Make Your Website Journey Successful with Salterra
Creating a successful website may seem overwhelming, but it doesn’t have to be. You can create an effective, engaging online presence with the proper knowledge and a dedicated team. At Salterra, we offer expert web design and development services tailored to your needs. Let’s take the journey together and bring your dream website to life!
Your web designer might not be an actual web designer.
There is a lot of grey area in our industry. We have seen everything from part-time virtual assistants that create websites all the way to full-stack coders who can achieve complicated feats of brilliance! We pride ourselves on continuing our knowledge and growing in our skills by employing diverse, well-rounded developers who can work through many challenging projects.
Feel free to ask us about some of our more complicated projects. We are happy to provide referrals of businesses we work with.
