Proposal from Salterra, LLC

Dear Montgomery,

It was great to speak with you about your current website and the online needs for your business.

Based on my experience, I’m highly confident we can meet or exceed your search traffic within the next 6 months. To start with, we’ll need to perform an SEO audit.

As discussed, your goal is to work with 200 new customers within one year (average of 17/month). At your current close rate of 35%, you’ll need to generate approximately 50 high-quality leads per month, meaning that they reach the bottom of the funnel and become a sales qualified lead. If a “guesstimated” 20% of your leads move all the way through the buyer funnel, you’ll need to generate 250 top or middle of the funnel leads. Your current visitor to lead rate is 1.2%, but your goal is closer to the 3% rate. At 3%, you’ll need to increase your traffic from 4,500 visits/month to 8,300 visits/mo to make the process viable.

As the following pages of my proposal will show, we utilize a wide range of skills to accomplish these goals of a professional website and an increase in qualified web traffic. If you have any questions or concerns about this proposal, please don’t hesitate to leave a comment or email me.


Terry & Elisabeth Samuels
Salterra Web Services

Project Information:

Project NameContact NameContact EmailType of Project
SalterraTerry Samuelsterry@salterrasite.comNew Website w/ options

Current Reports

Website Audit

Current Rankings

Your Requirements:

The Phoenicians , a nonprofit corporation, is requesting quotes to design, build, launch, and host a website for its corporate brand and identity.

The main goals of the new website will be:

  • To create a user-friendly website for a business-minded population, comprised of varying ages and degrees of comfort with technology
  • To publish a calendar of networking luncheons and events, allowing for online registration and payment (connectivity with Quickbooks)
  • To provide a searchable directory of members
  • To encourage interactivity of visitors to the site and linked social media pages

The Phoenicians have already purchased the domain:

Features that the website must include:

  • Appropriate rendering on smart phones and tablets
  • Must be search engine-friendly
  • Ability to bookmark pages
  • No hover-over menus, just straight clicks
  • Ability to search within the site
  • A ‘Contact Us’ form that captures the user’s contact information while sending an email
  • Some movement on the home page – likely with photo slideshow
  • Must be pleasant to the eye and be very user-friendly
  • Easy-to-use tool for administrative changes by someone who is not a web developer
  • A source code and tools for tracking analytics
  • Calendar feature which could be easily updated
  • Image gallery which could be easily updated
  • Member directory, containing photos, contact information, and links, which could be easily updated
  • Links to printable PDFs

Project Scope Web Development

(Click on Tabs to Expand)

Your website begins with a thorough, up-front process of discovery including but not limited to, keyword research, niche research, and competitor research.

Your project’s success depends on a solid foundation; this work is crucial.


  • Project setup
  • Timeline & milestone setup
  • Business objectives survey
  • Design objectives survey
  • Ideal Customer profile brief
  • Conversion workflow
  • Sitemap

We will create a custom website design based on your branding, colors, functionality requirements, and best usability practices. Your design will be unique to your company and set up for maximum conversion.

Your website will consist of a combination of convention and creativity to make sure that your visitors can find the content they need and inquire about your services. We design and code to the highest of standards and always keep up with industry trends.


  •  A Custom website design concept (based on design conversation and feedback)
  • Reasonable Revisions
  • Templates & interface code for:
    • Homepage
    • Inside pages
    • Standard page elements (headers, paragraphs, images, videos, links, etc)
    •  Form elements
  • Cross-browser testing and mobile responsive

We will create your website with about six to ten (6-10) pages. Content will be created and provided by you unless specified below. Content can range from text, pictures, galleries, PDF/PPT/DOC downloadable files, embedded video, forms, and any element supported by our platform.

CUSTOM MODULES: We will create the following custom modules as part of your website…

  • Forms: contact us, customer feedback, and online reviews; all form data will automatically be collected in your database
  • Blog/News: you will be able to post new content and articles; your blog will include an rss feed, categories, and an archive; comments are optional; your blog will be integrated directly into your website; your blog supports categories, tags, and rss; we will implement syndication networks for additional shareability of blog content
  • Homepage: we will use mobile compatible technology ensuring that you are complaint with the current search requirements.
  • Locations: if requested; we will create a dynamic content database that will serve as location “landing pages”; each location will have the following assets: name, short description, full description (HTML-enabled), primary image, supporting images (up to 10), address with Google Map embed, directions, hours, services (up to 10 checkbox fields), phone number, email contact; we will integrate reviews (that you provide) to promote your reputation, and can link to any existing review platform that you request.


  • Fully functional website
  • Google Analytics install
  • Google Webmaster tools setup
  • Malware security and Protection
  • On Page optimization of titles, descriptions and header tags

Before your website goes live we will do a quality control review of each web page to make sure it meets our specifications. Also, we will help you transfer your DNS to point to your new website. Finally, we will provide website maintenance for up to 6 months (not including any major design changes, or content overhaul.)

Included in this initial project will be three (3) trainings that can cover the following topics:

  • Basic website management & blog
  • Custom Modules & Plugins
  • Email Marketing (if requested)
  • Analytics

Each of these trainings will be recorded and presented for future use. Additional screen-cast trainings might be delivered to support specific processes included in your website project. Pre-recorded videos or documentation are provided for review at your convenience.

Pricing for Web Design

Features# of Pages/ProductsTimelineTotal
New Web SiteUp to 30 Pages3 Weeks to 1st Review$2,500.00
Annual Hosting & SSL Certificate$150.00
E-Commerce StoreUp to 30 Items (10.00 per Item After 30)$1,000.00
Event Calendar$500.00
Membership Area$500.00
Online Payment Connection$300.00
 Web Options
 Custom Content Written 25.00 per page

Additional Options:

Logo Design: $250

Social Media Graphics: $150 per platform

Flyers: $250

Brochures: Varies

Product Labels: Varies

Print Catalog: Varies

SEO (Search Engine Optimization)

Silver SEO Plan Monthly

3- Key Phrases + LSI Variations
2-Blog Posts per Month
Local SEO – 3 Areas
Google My Business Optimization
Organic Link Building

Bing Webmaster Tools Setup
Custom SEO Reporting Dashboard
Content for Linking x3
50-Mixed web 2.0 posts
250 Google Map Citations (Drip 2 Mo)
Network Syndication Setup 1-Ring

Cost is $1,500.00 Per Month

6-Months Minimum Commitment

Gold SEO Plan Monthly

5 Key Phrases + LSI variations
4-Blog Posts per Month
Local SEO – 5 Areas
Google My Business Optimization
Organic Link Building
Bing Webmaster Tools Setup

Custom SEO Reporting Dashboard
Content for Linking x5
100-Mixed web 2.0 posts
50-Web2.0 Bookmarks
300 Google Map Citations (drip 3 Mo)
30 – Bookmarks w/NAP Local IP
Network Syndication Setup 2-Ring

Cost is $2,000.00 Per Month

6-Months Minimum Commitment

Platinum SEO Plan Monthly

10 Key Phrases + LSI variations
8-Blog Posts per Month
Local SEO – 8 Areas
Google My Business Optimization
Organic Link Building
Bing Webmaster Tools Setup

Custom SEO Reporting Dashboard
Content for Linking x8
150-Mixed web 2.0 posts
100-Web2.0 Bookmarks
400 Google Map Citations (drip over 3 mo.)
35 – Bookmarks w/NAP Local IP
Network Syndication Setup 4-Ring

Cost is $4,000.00 Per Month

6-Months Minimum Commitment

Social Media Marketing

  • 3 Page posting/wk. (original content)
  • Social account creation included
  • 2 Ad Campaigns/mo.
  • Facebook, LinkedIn, Google, Pinterest, Tumblr, Instagram

Cost is $350.00 Per Month

6-Months Minimum Commitment

Ad Spend Management = 25% of monthly spend

  • 5 Page posting/wk. (original content)
  • Social account creation included
  • 4 Ad Campaigns/mo.
  • Facebook, LinkedIn, Google, Pinterest, Tumblr, Instagram

Cost is $450.00 Per Month

6-Months Minimum Commitment

Ad Spend Management = 20% of monthly spend

  • 5 Page posting/wk. (original content)
  • Social account creation included
  • 7 Ad Campaigns/mo.
  • Comprehensive audience building
  • Blog management
  • Facebook, LinkedIn, Google, Pinterest, Tumblr, Instagram

Cost is $650.00 Per Month

6-Months Minimum Commitment

Ad Spend Management = 15% of monthly spend

About Salterra, LLC

Salterra is Terry and Elisabeth Samuels

Started with humble beginnings, what was once an opportunity to give back to our church has evolved into a full-fledged agency.

As Terry was recovering from major shoulder surgery, there were only so many games of Call of Duty that he could play. Becoming increasingly restless, he received an opportunity to help our small local church. Updating and managing our church website soon evolved into requests from a few businesses within our congregation needing help with their own websites. Terry had an extensive computer background, so it was a great fit. 

Thus Salterra was born. Business started to come in quite steadily, and Terry recruited his first employee – his wife, Elisabeth.  Armed with a strong customer service background, a passion and talent for art, and a desire to learn, our company rapidly established itself. Over the years, we have seized every opportunity to grow in our industry, learning everything we can to be able to offer our clients the most excellent experience and provide achievable, dynamic results.

We have grown into a competitive and respected business. What started as just the two of us has grown to encompass web developers, designers, social media professionals, and alliances with some of the top SEO professionals in our field. By aligning ourselves with skill, knowledge, and professional talent we are able to leverage our business to provide exceptional quality for the greatest value to our clients.

Our clients have always been the most important part of our business – many remaining with us since the beginning. Their loyalty speaks to our ability and service, and for that, we are truly grateful.

The team at Salterra Complete Web Services has metropolitan experience with small-town accessibility. This sophistication and adaptability allow us the range to respond and produce top-notch results professionally to companies and corporations of all sizes and experience levels.

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Acceptance of Proposal