Proposal from Salterra, LLC

Dear Michelle,

It was great to speak with you about your current website and the online needs for your business.

Based on our experience, We are highly confident we can meet or exceed your needs for your new business. To start with, we’ll need to perform an SEO audit.

As discussed, your goal is to rebuild a new WordPress site (hosting included), with the addition of unique content, images, and a custom layout. Organizing and layout of products for e-commerce. Offering a couple of options for Search Engine Optimization and Internet Marketing (Organic plus paid search campaigns).

As the following pages of our proposal will show, we utilize a wide range of skills to accomplish these goals of a professional website and an increase in qualified web traffic. If you have any questions or concerns about this proposal, please don’t hesitate to leave a comment or email me.

Sincerely,

Elisabeth & Terry Samuels
Owners
Salterra Web Services

Project Information:

Project NameContact NameContact EmailType of Project# of Indexed Pages
H2OlicMichelle HotteHotteM@h2olic.comNew Website w/ SEO options152

Current Reports

Website Audit

Current Rankings

Keywords

Keyword
Epos
Epos System
Epos Software
POS Software
Selling Software

Targets

Locations
United Kingdom
London
Birmingham
Nottingham

Your Requirements:

As I understand it, you are going to include:

  • Rebuilding of the site (WordPress)
  • Pricing on helping with content
  • SEO – Organic as well as paid ads pricing scenarios (maybe a few option combinations from which to choose?), including social ads
  • Self-hosting

If possible, it would be extremely helpful if you would be willing to “throw out there” what you think the timing would be for growth or eyes on the site (or however you can quantify it) so that we could, perhaps, discern what our costs might be and for how long prior to the possibility of revenue production.  As we’ve discussed, we are at the end of the budget but we are going to have to spend to get back and we know that.

On-Page Setup Fee

One Time Setup

$1,000.00

Setup Includes

  • Full Keyword Research
  • Competitor Analysis
  • Link Research
  • Custom Reporting Setup
  • New Content As Needed
  • Malware Protection Setup
  • Local Citations
  • Google Properties (Stacks)

SEO (Search Engine Optimization) Plans

Silver SEO Plan Monthly
3- Key Phrases + LSI Variations
2-Blog Posts per Month
Local SEO – 3 Areas
Google My Business Optimization
Organic Link Building
Bing Webmaster Tools Setup
Custom SEO Reporting Dashboard
Content for Linking x3
50-Mixed web 2.0 posts
250 Google Map Citations (Drip 2 Mo)
Network Syndication Setup 1-Ring

Cost is $1,500.00 Per Month

6-Months Minimum Commitment

Gold SEO Plan Monthly
5 Key Phrases + LSI variations
4-Blog Posts per Month
Local SEO – 5 Areas
Google My Business Optimization
Organic Link Building
Bing Webmaster Tools Setup
Custom SEO Reporting Dashboard
Content for Linking x5
100-Mixed web 2.0 posts
50-Web2.0 Bookmarks
300 Google Map Citations (drip 3 Mo)
30 – Bookmarks w/NAP Local IP
Network Syndication Setup 2-Ring

Cost is $2,000.00 Per Month

6-Months Minimum Commitment

Platinum SEO Plan Monthly
10 Key Phrases + LSI variations
8-Blog Posts per Month
Local SEO – 8 Areas
Google My Business Optimization
Organic Link Building
Bing Webmaster Tools Setup
Custom SEO Reporting Dashboard
Content for Linking x8
150-Mixed web 2.0 posts
100-Web2.0 Bookmarks
400 Google Map Citations (drip over 3 mo.)
35 – Bookmarks w/NAP Local IP
Network Syndication Setup 4-Ring

Cost is $3,000.00 Per Month

6-Months Minimum Commitment

Additional Options:

Logo Design: $250

Social Media Graphics: $150 per platform

Flyers: $250

Brochures: Varies

Product Labels: Varies

Print Catalog: Varies

Social Media Marketing

  • 3 Page posting/wk. (original content)
  • Social account creation included
  • 2 Ad Campaigns/mo.
  • Facebook, LinkedIn, Google, Pinterest, Tumblr, Instagram

Cost is $350.00 Per Month

6-Months Minimum Commitment

Ad Spend Management = 25% of monthly spend

  • 5 Page posting/wk. (original content)
  • Social account creation included
  • 4 Ad Campaigns/mo.
  • Facebook, LinkedIn, Google, Pinterest, Tumblr, Instagram

Cost is $450.00 Per Month

6-Months Minimum Commitment

Ad Spend Management = 20% of monthly spend

  • 5 Page posting/wk. (original content)
  • Social account creation included
  • 7 Ad Campaigns/mo.
  • Comprehensive audience building
  • Blog management
  • Facebook, LinkedIn, Google, Pinterest, Tumblr, Instagram

Cost is $650.00 Per Month

6-Months Minimum Commitment

Ad Spend Management = 15% of monthly spend

About Salterra LLC

Salterra is Terry and Elisabeth Samuels

Started with humble beginnings, what was once an opportunity to give back to our church has evolved into a full-fledged agency.

As Terry was recovering from major shoulder surgery, there were only so many games of Call of Duty that he could play. Becoming increasingly restless, he received an opportunity to help our small local church. Updating and managing our church website soon evolved into requests from a few businesses within our congregation needing help with their own websites. Terry had an extensive computer background, so it was a great fit. 

Thus Salterra was born. Business started to come in quite steadily, and Terry recruited his first employee – his wife, Elisabeth.  Armed with a strong customer service background, a passion and talent for art, and a desire to learn, our company rapidly established itself. Over the years, we have seized every opportunity to grow in our industry, learning everything we can to be able to offer our clients the most excellent experience and provide achievable, dynamic results.

We have grown into a competitive and respected business. What started as just the two of us has grown to encompass web developers, designers, social media professionals, and alliances with some of the top SEO professionals in our field. By aligning ourselves with skill, knowledge, and professional talent we are able to leverage our business to provide exceptional quality for the greatest value to our clients.

Our clients have always been the most important part of our business – many remaining with us since the beginning. Their loyalty speaks to our ability and service, and for that, we are truly grateful.

The team at Salterra Complete Web Services has metropolitan experience with small-town accessibility. This sophistication and adaptability allow us the range to respond and produce top-notch results professionally to companies and corporations of all sizes and experience levels.

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Acceptance of Proposal